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Marty Neumeier's Innovation Workshop: Brand Strategy + Design Thinking DVD Rare
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US $29.99
ApproximatelyC $41.31
- Buy It NowMarty Neumeier's Innovation Workshop: Brand Strategy + Design Thinking DVD Rare
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Located in: Leesburg, Virginia, United States
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Estimated between Fri, Jun 14 and Mon, Jun 17 to 43230
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eBay item number:226023078926
Item specifics
- Condition
- Binding
- DVD
- Product Group
- DVD
- Weight
- 0 lbs
- IsTextBook
- No
- ISBN
- 9780321636935
- Book Title
- Marty Neumeier's Innovation Workshop : Brand Strategy + Design Thinking = Transformation
- Book Series
- Voices That Matter Ser.
- Item Length
- 7.5 in
- Publisher
- Pearson Education
- Publication Year
- 2009
- Format
- DVD-ROM
- Language
- English
- Item Height
- 0.6 in
- Genre
- Design, Business & Economics
- Topic
- Business Communication / General, Marketing / General, General, Strategic Planning
- Item Width
- 5.4 in
- Item Weight
- 2.7 Oz
About this product
Product Information
BRAND STRATEGY + DESIGN THINKING = NONSTOP INNOVATION In this DVD video, brand guru Marty Neumeier presents concepts from his three bestselling whiteboard books THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY to give you the tools you ll need to thrive in the new economy. Using memorable principles and simple exercises, he ll lead you and your team on a lively journey from traditional business thinking to designful thinking. You ll come back to these ideas again and again as you transform your company into a powerhouse of nonstop innovation. What you ll learn: - Why the old business rules no longer apply- How to beat the twin foes of speed and clutter - The modern definition of brand - How brands create barriers to competition- Why charismatic brands are more valuable- The three questions that can focus any company- How to find and harness your onliness - Why innovation depends on design thinking- How making improves knowing and doing - How everyone in the company can be a designer- The modern definition of design - Why you need to spend time in the dragon gap - The qualities that make for good design- How to move design up the ladder of leverage- How design can solve wicked problems - Why shareholder value starts with vision- How to activate the corporate drivetrain - How to use stories to shape company success- How a metateam can begin to connect silos- Why every company needs a CBO- The 16 levers that can jumpstart innovation What you ll get: DVD with 45 minutes of content and exercises--enough activities for a one-day workshop Downloadable materials, including printable exercise sheets and supplementary content iPod version of video "Marty Neumeier's INNOVATION WORKSHOP" is a recent recipient of a BronzeTelly Award. This is a video DVD.Run time: 47 minutesLanguages: EnglishClosed Captioned in English"
Product Identifiers
Publisher
Pearson Education
ISBN-10
0321636937
ISBN-13
9780321636935
eBay Product ID (ePID)
71994755
Product Key Features
Book Title
Marty Neumeier's Innovation Workshop : Brand Strategy + Design Thinking = Transformation
Format
DVD-ROM
Language
English
Topic
Business Communication / General, Marketing / General, General, Strategic Planning
Book Series
Voices That Matter Ser.
Publication Year
2009
Genre
Design, Business & Economics
Dimensions
Item Length
7.5 in
Item Height
0.6 in
Item Width
5.4 in
Item Weight
2.7 Oz
Additional Product Features
Table of Content
Marty Neumeier's INNOVATION WORKSHOP DVD covers: Why the old business rules no longer apply How to beat the twin foes of speed and clutter The modern definition of brand How brands create barriers to competition Why charismatic brands are more valuable How to find and harness a company's "onliness" Why innovation depends on design thinking How "making" improves "knowing" and "doing How everyone in the company can be a designer The modern definition of design How to move design up the ladder of leverage How to use stories to shape company success The 16 levers that can jumpstart innovation
Copyright Date
2010
Target Audience
Trade
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:226023078926
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Item location:
Leesburg, Virginia, United States
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| US $4.13 (approx C $5.69) | United States | Economy Shipping (USPS Media MailTM) | Estimated between Fri, Jun 14 and Mon, Jun 17 to 43230 |
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