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Admen, Mad Men, and the Real World of Advertising : Essential Les
Free US Delivery | ISBN:1628725729
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“Used book that is in excellent condition. May show signs of wear or have minor defects. 100% ”... Read moreabout condition
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Located in: Mishawaka, Indiana, United States
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eBay item number:226032871290
Item specifics
- Condition
- Very Good
- Seller Notes
- Publication Name
- Skyhorse Publishing Company, Incorporated
- ISBN
- 9781628725728
- Book Title
- Admen, Mad Men, and the Real World of Advertising : Essential Lessons for Business and Life
- Item Length
- 8.2in
- Publisher
- Skyhorse Publishing Company, Incorporated
- Publication Year
- 2015
- Format
- Hardcover
- Language
- English
- Item Height
- 1in
- Genre
- Biography & Autobiography, Business & Economics
- Topic
- Marketing / Industrial, Marketing / General, Advertising & Promotion, Business
- Item Width
- 5.5in
- Item Weight
- 13.2 Oz
- Number of Pages
- 232 Pages
About this product
Product Information
A bestselling author and advertising veteran shares a life's lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek . His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship." And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and the Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.
Product Identifiers
Publisher
Skyhorse Publishing Company, Incorporated
ISBN-10
1628725729
ISBN-13
9781628725728
eBay Product ID (ePID)
211333477
Product Key Features
Book Title
Admen, Mad Men, and the Real World of Advertising : Essential Lessons for Business and Life
Format
Hardcover
Language
English
Topic
Marketing / Industrial, Marketing / General, Advertising & Promotion, Business
Publication Year
2015
Genre
Biography & Autobiography, Business & Economics
Number of Pages
232 Pages
Dimensions
Item Length
8.2in
Item Height
1in
Item Width
5.5in
Item Weight
13.2 Oz
Additional Product Features
Lc Classification Number
Hf5810.M375a3 2015
Reviews
"David is both a thinker, as this book demonstrates, and a doer of the first order. Great guy on top of it all."--David Bell, former CEO IPG, past chairman 4As, Advertising Hall of Fame 2007 "Dave has an active and agile mind, and he's always a fun read."--Martine Rothblatt,author and entrepreneur, CEO United Therapeutics, SXSW Interactive Keynote 2015 "After decades in the ad business, as well as writing fifteen books on the subject, I can say that I basically agree with what Dave Marinaccio wrote in Admen, Mad Men, and the Real World of Advertising. It's loaded with good advertising sense and is well worth reading." --Jack Trout, Global Marketing Expert and author "For die-hard Mad Men fans who want to read about the world of advertising from someone who has spent years in the thick of it, this will fit the bill." -- Library Journal, "David is both a thinker, as this book demonstrates, and a doer of the first order. Great guy on top of it all."--David Bell, former CEO IPG, past chairman 4As, Advertising Hall of Fame 2007 "Dave has an active and agile mind, and he's always a fun read."--Martine Rothblatt,author and entrepreneur, CEO United Therapeutics, SXSW Interactive Keynote 2015 "After decades in the ad business, as well as writing fifteen books on the subject, I can say that I basically agree with what Dave Marinaccio wrote in Admen, Mad Men, and the Real World of Advertising. It's loaded with good advertising sense and is well worth reading." --Jack Trout, Global Marketing Expert and author "For die-hard Mad Men fans who want to read about the world of advertising from someone who has spent years in the thick of it, this will fit the bill." -- Library Journal "Marinaccio's willing to share in this book . . . the basic, fundamental, timeless truths that the real, rare professionals in this industry know, but that for some reason too rarely get passed along." -- Agency Review, "David is both a thinker, as this book demonstrates, and a doer of the first order. Great guy on top of it all."--David Bell, former CEO IPG, past chairman 4As, Advertising Hall of Fame 2007 "Dave has an active and agile mind, and he's always a fun read."--Martine Rothblatt,author and entrepreneur, CEO United Therapeutics, SXSW Interactive Keynote 2015 "After decades in the ad business, as well as writing fifteen books on the subject, I can say that I basically agree with what Dave Marinaccio wrote in Admen, Mad Men, and the Real World of Advertising. It's loaded with good advertising sense and is well worth reading." --Jack Trout, Global Marketing Expert and author, "David is both a thinker, as this book demonstrates, and a doer of the first order. Great guy on top of it all."--David Bell, former CEO IPG, past chairman 4As, Advertising Hall of Fame 2007 "Dave has an active and agile mind, and he's always a fun read."--Martine Rothblatt,author and entrepreneur, CEO United Therapeutics, SXSW Interactive Keynote 2015
Copyright Date
2015
Target Audience
Trade
Lccn
2015-023965
Dewey Decimal
659.1092 B
Dewey Edition
23
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eBay item number:226032871290
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