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PRINCIPLES OF MARKETING (THE PRENTICE HALL SERIES IN By Philip Kotler & VG - Picture 1 of 1
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PRINCIPLES OF MARKETING (THE PRENTICE HALL SERIES IN By Philip Kotler & VG

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Condition:
Very Good
“Book is in Very Good Condition.  Text will be unmarked.  May show some signs of use or wear. Will ”... Read moreabout condition
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Item specifics

Condition
Very Good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
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“Book is in Very Good Condition.  Text will be unmarked.  May show some signs of use or wear. Will ...
ISBN-10
013030560X
Publication Name
Prentice Hall
Type
Hardcover
Number of Pages
712
Item Height
11.25 inches
ISBN
9780130305602
Book Title
Principles of Marketing
Book Series
Marketing Ser.
Publisher
Prentice Hall PTR
Item Length
8.3 in
Edition
6
Publication Year
1993
Format
Hardcover
Language
English
Author
Philip Kotler, Gary Armstrong
Genre
Business & Economics
Topic
Marketing / General
Item Weight
64.7 Oz
Item Width
7.5 in

About this product

Product Information

The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, "Principles of Marketing" tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
013030560x
ISBN-13
9780130305602
eBay Product ID (ePID)
19038265618

Product Key Features

Edition
6
Book Title
Principles of Marketing
Language
English
Publication Year
1993
Topic
Marketing / General
Genre
Business & Economics
Author
Philip Kotler, Gary Armstrong
Book Series
Marketing Ser.
Format
Hardcover

Dimensions

Item Weight
64.7 Oz
Item Length
8.3 in
Item Width
7.5 in

Additional Product Features

Dewey Edition
20
Lccn
93-028976
Dewey Decimal
658.8

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