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Principles of Marketing Paperback Gary, Kotler, Philip Armstrong
Free US Delivery | ISBN:0131018612
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- Buy It NowPrinciples of Marketing Paperback Gary, Kotler, Philip Armstrong
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eBay item number:226122490459
Item specifics
- Condition
- Very Good
- Seller Notes
- Publication Name
- Prentice Hall PTR
- Type
- Textbook
- ISBN
- 9780131018617
- Book Title
- Principles of Marketing
- Item Length
- 11.1in
- Publisher
- Prentice Hall PTR
- Publication Year
- 2003
- Format
- Trade Paperback
- Language
- English
- Item Height
- 1in
- Genre
- Business & Economics
- Topic
- Marketing / General
- Item Width
- 8.7in
- Item Weight
- 63.6 Oz
- Number of Pages
- 752 Pages
About this product
Product Information
The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, "Principles of Marketing" tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
0131018612
ISBN-13
9780131018617
eBay Product ID (ePID)
2311724
Product Key Features
Book Title
Principles of Marketing
Format
Trade Paperback
Language
English
Topic
Marketing / General
Publication Year
2003
Genre
Business & Economics
Number of Pages
752 Pages
Dimensions
Item Length
11.1in
Item Height
1in
Item Width
8.7in
Item Weight
63.6 Oz
Additional Product Features
Lc Classification Number
Hf5415.K636 2003
Edition Number
10
Table of Content
I. UNDERSTANDING MARKETING AND THE MARKETING PROCESS. 1. Marketing: Managing Profitable Customer Relationships. 2. Company and Marketing Strategy: Partnering to Build Customer Relationships. 3. Marketing in the Digital Age: Making New Customer Connections. II. DEVELOPING MARKETING OPPORTUNITIES AND STRATEGIES. 4. The Marketing Environment. 5. Managing Marketing Information. 6. Consumer Markets and Consumer Buyer Behavior. 7. Business Markets and Business Buyer Behavior. 8. Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers. III. DEVELOPING THE MARKETING MIX. 9. Product, Services, and Branding Strategies. 10. New-Product Development and Product Life-Cycle Strategies. 11. Pricing Considerations and Approaches. 12. Pricing Strategies. 13. Marketing Channels and Supply Chain Management. 14. Retailing and Wholesaling. 15. Integrated Marketing Communication Strategy. 16. Advertising, Sales Promotion, and Public Relations. 17. Personal Selling and Direct Marketing. IV. MANAGING MARKETING. 18. Creating Competitive Advantage. 19. The Global Marketplace. 20. Marketing and Society: Social Responsibility and Marketing Ethics. APPENDIXES. 1. Measuring and Forecasting Demand. 2. Marketing Arithmetic. References. Credits. Glossary. Index.
Copyright Date
2004
Lccn
2002-034634
Dewey Decimal
658.8
Dewey Edition
20
Illustrated
Yes
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