Picture 1 of 2
Gallery
Picture 1 of 2
Have one to sell?
C-Scape : Conquer the Forces Changing Business Today Hardcover La
Free US Delivery | ISBN:0061984973
US $6.41
ApproximatelyC $8.86
Condition:
“Former library book; may include library markings. Used book that is in excellent condition. May ”... Read moreabout condition
Very Good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
- Buy It NowC-Scape : Conquer the Forces Changing Business Today Hardcover La
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Shipping:
Free Economy Shipping.
Located in: Mishawaka, Indiana, United States
Delivery:
Estimated between Tue, Aug 19 and Fri, Aug 22 to 94104
Returns:
30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Payments:
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:226749166213
Item specifics
- Condition
- Very Good
- Seller Notes
- Special Attributes
- EX-LIBRARY
- Publication Name
- HarperCollins Publishers
- ISBN
- 9780061984976
About this product
Product Identifiers
Publisher
HarperCollins
ISBN-10
0061984973
ISBN-13
9780061984976
eBay Product ID (ePID)
102885561
Product Key Features
Number of Pages
256 Pages
Language
English
Publication Name
C-Scape : Conquer the Forces Changing Business Today
Subject
Industries / Computers & Information Technology, Personal Success, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year
2010
Type
Textbook
Subject Area
Computers, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
14.8 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
LCCN
2010-024433
Dewey Edition
22
Dewey Decimal
658.8
Synopsis
" Larry Kramer's] MarketWatch.com is not just my favorite business website, it's my personal homepage." --Warren Buffett " Larry Kramer] is the toughest and most ethical foe imaginable. His observations reflect a deep understanding of how the media works and what consumers want." --Jim Cramer From Larry Kramer, the founder of MarketWatch.com and former president of CBS Digital Media, comes a bold, pioneering report on what businesses must do to survive and thrive in the digital media revolution. Using case studies of companies such as Apple, Procter & Gamble, Netflix, and GE, Kramer not only draws a clear map of twenty-first century commerce, but charts the way forward. Readers wondering how to implement digital-age business strategies like those found in Clay Shirky's Here Comes Everybody , Chris Anderson's The Long Tail , or Jeff Jarvis' What Would Google Do , look no further than Kramer's groundbreaking C-Scape ., A bold, pioneering book that shows how businesses can survive and thrive in the digital media revolution Not so long ago, the business landscape was easier to chart. The routes connecting customers, companies, products, and services were predictable, reliable, and understood. Today, that landscape has been upended, and in its place a "C-Scape" has emerged-a world where consumers, not producers and marketers, make the choices; where content, not distribution, is king; where curation becomes a primary currency of value; and where convergence continues to revolutionize every part of every business. In C-Scape, Larry Kramer leads the reader through this new, evolving world where the challenges are daunting-but the opportunities are huge. A seasoned journalist turned superstar digital entrepreneur and venture capitalist, Kramer learned early on to survive and overcome the forces that are remaking the business landscape: the digital media revolution. Why media Every aspect of every business is increasingly carried out through the media. From advertising and marketing to sales and customer service, from product design to manufacturing, everything that happens anywhere in business is ever more likely to happen on a screen or handheld device. That means any business could fall to the same threats facing the newspaper business and the music industry-unless that business learns to navigate the four Cs. Kramer's explanation of this new landscape is a revelation; his visionary advice is both crucial and urgent. No leader, whether at the helm of a small business or a conglomerate, will read this book without seeing the business world anew and finding practical ways to put this book's four powerful precepts immediately to work., "[Larry Kramer's] MarketWatch.com is not just my favorite business website, it's my personal homepage." --Warren Buffett "[Larry Kramer] is the toughest and most ethical foe imaginable. His observations reflect a deep understanding of how the media works and what consumers want." --Jim Cramer From Larry Kramer, the founder of MarketWatch.com and former president of CBS Digital Media, comes a bold, pioneering report on what businesses must do to survive and thrive in the digital media revolution. Using case studies of companies such as Apple, Procter & Gamble, Netflix, and GE, Kramer not only draws a clear map of twenty-first century commerce, but charts the way forward. Readers wondering how to implement digital-age business strategies like those found in Clay Shirky's Here Comes Everybody, Chris Anderson's The Long Tail, or Jeff Jarvis' What Would Google Do, look no further than Kramer's groundbreaking C-Scape.
LC Classification Number
HF5415.5.K68 2010
Item description from the seller
Seller feedback (4,291,974)
- c***m (426)- Feedback left by buyer.Past monthVerified purchaseAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii , Received 07/27; Paperback book in Great Condition as Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- e***g (58)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent prices on used books in great condition. Shipped out quickly. Product condition is accurate to rating in listing. Thanks! NOTE: For this particular book (I ordered several), it came in a soft cover rather than hard cover as the listing stated. I contacted the seller and they responded promptly. They agreed that it was a listing error and provided me with a full refund for this book (without return required) proving they are both a responsible and trustworthy seller.
- 0***1 (1557)- Feedback left by buyer.Past monthVerified purchaseThis book arrived within the time period given and was in the 'very good' condition described. Unfortunately, only being packaged in a plastic bag to traverse the Atlantic meant that all four corners got a battering (I would be happy to pay bit more in future for a bit of cardboard support in packaging) but all in all, the price was good and overall service for books that are difficult to get over here, I am very happy with this purchase and would recommend this seller. Will buy again from them.
More to explore:
- David Chang Hardcover Illustrated Nonfiction Books,
- Business Studies Hardcover Textbooks,
- Business Hardcover Antiquarian & Collectible Books,
- History Hardcover Air Force Nonfiction Books,
- Air Force Hardcover Nonfiction Books in Serbian,
- Hardcovers,
- Hardcover Books,
- Limited Edition Business Hardcover Antiquarian & Collectible Books,
- Business Hardcover Original Antiquarian & Collectible Books in English,
- Business, Economics & Industry Nonfiction Hardcovers Books in Korean
Seller feedback (4,291,974)
- c***m (426)- Feedback left by buyer.Past monthVerified purchaseAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii , Received 07/27; Paperback book in Great Condition as Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- e***g (58)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent prices on used books in great condition. Shipped out quickly. Product condition is accurate to rating in listing. Thanks! NOTE: For this particular book (I ordered several), it came in a soft cover rather than hard cover as the listing stated. I contacted the seller and they responded promptly. They agreed that it was a listing error and provided me with a full refund for this book (without return required) proving they are both a responsible and trustworthy seller.
- 0***1 (1557)- Feedback left by buyer.Past monthVerified purchaseThis book arrived within the time period given and was in the 'very good' condition described. Unfortunately, only being packaged in a plastic bag to traverse the Atlantic meant that all four corners got a battering (I would be happy to pay bit more in future for a bit of cardboard support in packaging) but all in all, the price was good and overall service for books that are difficult to get over here, I am very happy with this purchase and would recommend this seller. Will buy again from them.