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Understanding Media : The Extensions of Man by Marshall. Mcluhan (1994, Trade...
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Understanding Media : The Extensions of Man by Marshall. Mcluhan (1994, Trade...
US $16.99US $16.99
Wed, Jun 25, 08:21 PMWed, Jun 25, 08:21 PM
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Understanding Media : The Extensions of Man by Marshall. Mcluhan (1994, Trade...

US $16.99
ApproximatelyC $23.45
Condition:
Brand New
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    Free USPS Media MailTM.
    Located in: Chicago, Illinois, United States
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    Estimated between Thu, Aug 21 and Mon, Aug 25 to 94104
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    eBay item number:226819269575

    Item specifics

    Condition
    Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
    Type
    Novel
    Signed
    No
    Ex Libris
    No
    Narrative Type
    Nonfiction
    Original Language
    English
    Country/Region of Manufacture
    United States
    Intended Audience
    Adults
    Inscribed
    No
    Edition
    Revised Edition
    Vintage
    Yes
    ISBN
    9780262631594

    About this product

    Product Identifiers

    Publisher
    MIT Press
    ISBN-10
    0262631598
    ISBN-13
    9780262631594
    eBay Product ID (ePID)
    104345

    Product Key Features

    Book Title
    Understanding Media : the Extensions of Man
    Number of Pages
    392 Pages
    Language
    English
    Publication Year
    1994
    Topic
    Political Process / Media & Internet, Communication Studies, Media Studies, Social Aspects, Sociology / General
    Genre
    Political Science, Technology & Engineering, Social Science, Language Arts & Disciplines
    Author
    Marshall. Mcluhan
    Format
    Trade Paperback

    Dimensions

    Item Height
    0.9 in
    Item Weight
    19.3 Oz
    Item Length
    9 in
    Item Width
    6 in

    Additional Product Features

    Intended Audience
    Trade
    LCCN
    94-027722
    Reviews
    ...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word., "...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Mediais a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word." - Wall Street Journal, "...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word." Wall Street Journal, "...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technologyshape human behavior in the era of mass communication. The book is a cautionary tale for marketerstoday who hear the Web's siren call and ignore the power of the spoken word." Wall StreetJournal
    Dewey Edition
    21
    Grade From
    College Graduate Student
    Dewey Decimal
    302.2/3
    Synopsis
    Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate., Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media , Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.
    LC Classification Number
    P90.M26 1994

    Item description from the seller

    About this seller

    Dengr1

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