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Strategic Brand Management: Building, Measuring, 5th Edition 5E By Kevin Keller
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- Buy It NowStrategic Brand Management: Building, Measuring, 5th Edition 5E By Kevin Keller
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Located in: Wayne, NJ, United States
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eBay item number:233338579359
Item specifics
- Condition
- Shipping
- FAST 3 to 5 Business Day Service on Expedited Opt.
- International-ISBN
- 9781292314969
- Features
- International Edition
- Product-Type
- INTERNATIONAL GLOBAL EDITION
- Cover-Design
- May Differ from Original Picture
- Packaging
- Shrinkwrapped Book - Box Packed
- Contents
- Same as US Edition
- Source Language
- English
- Language:
- English
- ISBN
- 9780134892498
- Publication Year
- 2019
- Type
- Not Available
- Format
- Hardcover
- Language
- English
- Subject Area
- Business & Economics, Référence
- Publication Name
- Strategic Brand Management : Building, Measuring, and Managing Brand Equity
- Item Length
- 10.9 in
- Publisher
- Pearson Education
- Item Width
- 8.5 in
- Subject
- Marketing / General, Consumer Guides
- Number of Pages
- 624 Pages
About this product
Product Information
For courses in brand management. This ISBN is for the bound textbook, which students can rent through their bookstore. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition . This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers. This title is also available digitally as a standalone Pearson eText. This option gives students affordable access to learning materials, so they come to class ready to succeed.
Product Identifiers
Publisher
Pearson Education
ISBN-10
0134892496
ISBN-13
9780134892498
eBay Product ID (ePID)
2309312465
Product Key Features
Publication Name
Strategic Brand Management : Building, Measuring, and Managing Brand Equity
Format
Hardcover
Language
English
Subject
Marketing / General, Consumer Guides
Publication Year
2019
Type
Not Available
Subject Area
Business & Economics, Référence
Number of Pages
624 Pages
Dimensions
Item Length
10.9 in
Item Width
8.5 in
Additional Product Features
Edition Number
5
LCCN
2018-059892
Lc Classification Number
Hd69.B7k45 2020
Table of Content
PART 1: STRATEGIC BRAND MANAGEMENT: AN INTRODUCTION 1. Brands and Brand Management PART 2: DEVELOPING A BRAND STRATEGY 2. Customer-Based Brand Equity and Brand Positioning 3. Brand Resonance and Brand Value Chain PART 3: DESIGNING AND IMPLEMENTING BRAND MARKETING PROGRAMS 4. Choosing Brand Elements to Build Brand Equity 5. Designing Marketing Programs to Build Brand Equity 6. Integrating Marketing Communications to Build Brand Equity 7. Branding in the Digital Era 8. Leveraging Secondary Brand Associations to Build Brand Equity PART 4: MEASURING AND INTERPRETING BRAND PERFORMANCE 9. Developing a Brand Equity Measurement and Management System 10. Measuring Sources of Brand Equity: Capturing Customer Mind-Set 11. Measuring Outcomes of Brand Equity: Capturing Market Performance PART 5: GROWING AND SUSTAINING BRAND EQUITY 12. Designing and Implementing Brand Architecture Strategies 13. Introducing and Naming New Products and Brand Extensions 14. Managing Brands Over Time 15. Managing Brands Over Geographic Boundaries and Market Segments PART 6: CLOSING PERSPECTIVES 16. Closing Observations
Copyright Date
2020
Target Audience
College Audience
Dewey Decimal
658.827
Dewey Edition
23
Illustrated
Yes
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| Shipping and handling | Each additional item | To | Service | Delivery*See Delivery notes |
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The book arrived very well packaged, the book had a plastic tight cover and it arrived in a tight craboard book which prevented the book from moving inside. The shipping was quite fast, it didnt gave me much updates but that didnt prevent the book from transit. The price for a new book was very reasonable and also the seller provided free shipping. Perfect condition and perfect experince. 1000/10!!! Would purchase from this seller again.
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AMAZING SHIPPING AND PACKAGING!!! Each book arrived shrink wrapped, bubble wrapped and shipped inside a box. Thank you!!!! This was my third attempt to purchase this book set (from other businesses). Every other vendor I previously bought from shipped these books in thin bags with no protection, and they all arrived damaged. Thank you for taking care of these books so they arrive in pristine condition! Items were as described, and seller has awesome communication. ⭐⭐⭐⭐⭐
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