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Barb Westfield Rick Cesari Building Billion Dollar Brands (Paperback)
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eBay item number:234638346428
Item specifics
- Condition
- Book Title
- Building Billion Dollar Brands : Spectacular Successes and Cautionary Tales: the Lure of Brand Response from Both Sides of the Marketing Fence
- Publication Name
- Building Billion Dollar Brands
- Title
- Building Billion Dollar Brands
- Subtitle
- Spectacular Successes & Cautionary Tales: The Lure Of Brand Respo
- Format
- Trade Paperback
- EAN
- 9781599327020
- ISBN
- 9781599327020
- Publisher
- Advantage Media Group
- Genre
- Business & Economics
- Release Date
- 10/01/2019
- Release Year
- 2019
- Language
- English
- Country/Region of Manufacture
- US
- Item Height
- 0.4in
- Item Length
- 9in
- Publication Year
- 2018
- Topic
- Marketing / Direct
- Item Width
- 6in
- Number of Pages
- 174 Pages
About this product
Product Information
Better Branding, Better Benefits Marketing techniques, retailers, and distribution channels have changed dramatically since authors RICK CESARI and BARB WESTFIELD started in the business of brand building and direct response advertising twenty-five-plus years ago, and they will continue to change, but over their combined years of experience, Rick and Barb have found that five key strategies have remained constant: 1 Utilizing your "unique selling proposition," or USP; 2 Creating a name and market position for your product or business; 3 Under-promising and over-delivering; 4 Listening to your customers to develop world-class customer service and powerful testimonials that will sell for you 24/7, and 5 Direct branding selling--the best way to brand for most small businesses and startups. In this book, Rick and Barb will expand on these simple brand-building keys and show you how they built brands like GoPro, the George Foreman Grill, Sonicare, and others using these keys, and how you, too, can put them to use immediately in your business or new product launch.
Product Identifiers
Publisher
Advantage Media Group
ISBN-10
1599327023
ISBN-13
9781599327020
eBay Product ID (ePID)
2309534190
Product Key Features
Book Title
Building Billion Dollar Brands : Spectacular Successes and Cautionary Tales: the Lure of Brand Response from Both Sides of the Marketing Fence
Format
Trade Paperback
Language
English
Topic
Marketing / Direct
Publication Year
2018
Genre
Business & Economics
Number of Pages
174 Pages
Dimensions
Item Length
9in
Item Height
0.4in
Item Width
6in
Additional Product Features
Reviews
"If you are just launching a new product or already have an existing product and want to generate more sales, then you should read this book and listen to what Rick and Barb say" --Dr. Jeremy Weisz, Founder, Inspired Insider and co-founder, Rise25, "If you want to be a successful marketer, buy this book. Barb and Rick's extraordinary track records of successfully building brands speak for itself" --Maria Kalligeros, Kalligeros Communications, "Discipline, data and determination; Rick and Barb have synthesized thirty years of success building extraordinary household brands into a concise blueprint that every serious brand entrepreneur should be using." --James Thomson, PhD., former head, Amazon Services, Co-founder Prosper Show, "With what Rick and Barb outline in this powerful resource, you can immediately enhance the branding of your own business or products, compete against the "big guys" and do it a lot more profitable" --Dustin Matthews, Chief Wealth Evangelist, WealthFit.com, "During my time as CEO of Salton Inc. the company grew from $8 million to $1.4 Billion. Barb Westfield and Rick Cesari were key members of the team that made this happen. This book will provide the necessary guideposts you need to succeed in the new retail market we face today." --Leon Dreimann, CEO Greystone Brands, Inc.
Table of Content
ACKNOWLEDGMENTS FOREWORD INTRODUCTION What Is a Brand and Why Do You Need One? Direct Branding: Don't Brand to Create Sales, Sell to Create the Brand The Power of Positioning What's in a Name? Deliver Value Give Your Product Away Always Listen to Your Customers World-Class Customer Service Timeless Marketing Secrets The Power of Y Your Brand at Retail CONCLUSION
Copyright Date
2018
Item description from the seller
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eBay item number:234638346428
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