Picture 1 of 1
Marc Steinberg Anime’s Media Mix (Paperback)
Another great item from Rarewaves USA | Free delivery!
Condition:
More than 10 available
Shipping:
Located in: 60502, United States
Delivery:
Varies
Returns:
Payments:
Shop with confidence
Seller information
- 97.8% positive feedback
Registered as a Business Seller
Seller assumes all responsibility for this listing.
eBay item number:234858020234
Item specifics
- Condition
- Book Title
- Anime’s Media Mix
- Publication Name
- Anime's Media Mix : Franchising Toys and Characters in Japan
- Title
- Anime’s Media Mix
- Subtitle
- Franchising Toys and Characters in Japan
- Format
- Trade Paperback
- ISBN-10
- 0816675503
- EAN
- 9780816675500
- ISBN
- 9780816675500
- Publisher
- University of Minnesota Press
- Genre
- Society & Culture
- Topic
- History
- Release Year
- 2012
- Release Date
- 23/02/2012
- Language
- English
- Country/Region of Manufacture
- US
- Item Height
- 0.9in
- Item Length
- 8.5in
- Item Width
- 5.5in
- Publication Year
- 2012
- Type
- Textbook
- Item Weight
- 12.3 Oz
- Number of Pages
- 304 Pages
About this product
Product Information
In Anime's Media Mix , Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Beyond its immediate form of cartooning, anime is also a unique mode of cultural production and consumption that led to the phenomenon that is today called "media mix" in Japan and "convergence" in the West. According to Steinberg, both anime and the media mix were ignited on January 1, 1963, when Astro Boy hit Japanese TV screens for the first time. Sponsored by a chocolate manufacturer with savvy marketing skills, Astro Boy quickly became a cultural icon in Japan. He was the poster boy (or, in his case, "sticker boy") both for Meiji Seika's chocolates and for what could happen when a goggle-eyed cartoon child fell into the eager clutches of creative marketers. It was only a short step, Steinberg makes clear, from Astro Boy to Pokémon and beyond. Steinberg traces the cultural genealogy that spawned Astro Boy to the transformations of Japanese media culture that followed--and forward to the even more profound developments in global capitalism supported by the circulation of characters like Doraemon, Hello Kitty, and Suzumiya Haruhi. He details how convergence was sparked by anime, with its astoundingly broad merchandising of images and its franchising across media and commodities. He also explains, for the first time, how the rise of anime cannot be understood properly--historically, economically, and culturally--without grasping the integral role that the media mix played from the start. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mode of convergence that informs global media practices to this day.
Product Identifiers
Publisher
University of Minnesota Press
ISBN-10
0816675503
ISBN-13
9780816675500
eBay Product ID (ePID)
112578180
Product Key Features
Publication Name
Anime's Media Mix : Franchising Toys and Characters in Japan
Format
Trade Paperback
Language
English
Publication Year
2012
Type
Textbook
Number of Pages
304 Pages
Dimensions
Item Length
8.5in
Item Height
0.9in
Item Width
5.5in
Item Weight
12.3 Oz
Additional Product Features
Lc Classification Number
Hf5415.17.S74 2012
Reviews
" Anime's Media Mix is a must-read for anyone interested in the transformations of contemporary media. In portraying how anime characters are emblematic of mobility and connectivity in a broader media ecology, Marc Steinberg maps a new logic of production and consumption that shapes our world today." --Ian Condry, MIT, "Marc Steinberg opens up brave new possibilities for the study of global media cultures. Attending to the watershed years of Japan's 1960s and the ascendance of televisual animation he details how entire commodity regimes came to circulate around the idea of the anime "character." Original and timely, historically dense and theoretically acute, Anime's Media Mix definitively teaches us that anime can no longer be thought outside the networks of its transmediation." -Marilyn Ivy, Columbia University, "Marc Steinberg opens up brave new possibilities for the study of global media cultures. Attending to the watershed years of Japan's 1960s and the ascendance of televisual animation he details how entire commodity regimes came to circulate around the idea of the anime "character." Original and timely, historically dense and theoretically acute, Anime's Media Mix definitively teaches us that anime can no longer be thought outside the networks of its transmediation." --Marilyn Ivy, Columbia University, " Anime's Media Mix is a must-read for anyone interested in the transformations of contemporary media. In portraying how anime characters are emblematic of mobility and connectivity in a broader media ecology, Marc Steinberg maps a new logic of production and consumption that shapes our world today." -Ian Condry, MIT
Table of Content
Contents Introduction: Rethinking Convergence in Japan Part I. Anime Transformations: Tetsuwan Atomu 1. Limiting Movement, Inventing Anime 2. Candies, Premiums, and Character Merchandizing: The Meiji-Atomu Marketing Campaign 3. Material Communication and the Mass Media Toy Part II. Media Mixes and Character Consumption: Kadokawa Books 4. Media Mixes, Media Transformations 5. Character, World, Consumption Acknowledgments Notes Bibliography Index
Copyright Date
2012
Topic
Film / Genres / Animated, Toys, Asian / General, Television / General, Popular Culture, Comics & Graphic Novels
Lccn
2011-031800
Dewey Decimal
381/.45791453
Intended Audience
Scholarly & Professional
Dewey Edition
23
Illustrated
Yes
Genre
Art, Antiques & Collectibles, Literary Criticism, Performing Arts
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:234858020234
Shipping and handling
Item does not ship to United States
Item location:
60502, United States
Ships to:
Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Belgium, Belize, Benin, Bermuda, Bolivia, Bosnia and Herzegovina, Botswana, British Virgin Islands, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros, Cook Islands, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Islas Malvinas), Fiji, Finland, Gabon Republic, Gambia, Georgia, Ghana, Gibraltar, Greece, Greenland, Grenada, Guam, Guatemala, Guernsey, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iraq, Jamaica, Japan, Jersey, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Mauritania, Mauritius, Mayotte, Micronesia, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands Antilles, New Zealand, Nicaragua, Niger, Nigeria, Niue, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Republic of Croatia, Republic of the Congo, Romania, Rwanda, Saint Helena, Saint Kitts-Nevis, Saint Lucia, Saint Pierre and Miquelon, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Korea, Sri Lanka, Suriname, Svalbard and Jan Mayen, Swaziland, Sweden, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, United Arab Emirates, Uruguay, Uzbekistan, Vanuatu, Vatican City State, Vietnam, Virgin Islands (U.S.), Wallis and Futuna, Western Sahara, Western Samoa, Worldwide, Zambia, Zimbabwe
Excludes:
Afghanistan, Australia, Austria, Barbados, Belarus, Bhutan, Brazil, Brunei Darussalam, France, French Guiana, French Polynesia, Germany, Guadeloupe, Ireland, Israel, Italy, Laos, Libya, Martinique, Mexico, Netherlands, New Caledonia, Reunion, Russian Federation, Spain, Switzerland, Ukraine, United Kingdom, United States, Venezuela, Yemen
Handling time |
---|
Will usually ship within 6 business days of receiving cleared payment. |
Taxes |
---|
Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases |
Sales tax for an item #234858020234
Sales tax for an item #234858020234
Seller collects sales tax for items shipped to the following provinces:
Province | Sales Tax Rate |
---|
Return policy
After receiving the item, contact seller within |
---|
30 days after the buyer receives it |
The buyer is responsible for return shipping costs.
Payment details
Payment methods
Popular categories from this store
Seller feedback (62,906)
c***i (257)- Feedback left by buyer.
Past 6 months
Verified purchase
Fantastic seller! Great communication, fast delivery, secure packaging, item as described. Highly recommend!
t***r (263)- Feedback left by buyer.
Past month
Verified purchase
Multiple-repeat customer. As always, CD as described, for a good price, well packed and quickly shipped. Highly recommend.
r***3 (197)- Feedback left by buyer.
Past year
Verified purchase
Thank you to the seller for excellent ebay retail service in each and every way. Prompt response to sale and dispatch of the item described. Package received on time which was professionally packaged. Thanks .
Product ratings and reviews
More to explore:
- Media Paperback Textbooks,
- Nonfiction Media Paperbacks Books,
- Fiction Marc Brown Paperbacks Books,
- Animation Paperback Textbooks,
- Marc Brown Nonfiction Paperbacks Books,
- Animals & Pets Nonfiction Paperbacks Books,
- Animals & Pets Nonfiction Paperbacks Books in Japanese,
- Paperbacks Books,
- Paperbacks,
- Tennessee Williams Animals & Pets Nonfiction Paperbacks Books