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Mariusz Soltanifar Chris Horton Ira Kaufman Digital Marketing (Paperback)
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eBay item number:235070161357
Item specifics
- Condition
- Publication Name
- Digital Marketing
- Book Title
- Digital Marketing
- Title
- Digital Marketing
- Subtitle
- Integrating Strategy, Sustainability, and Purpose
- Format
- Trade Paperback
- EAN
- 9781138497283
- ISBN
- 9781138497283
- Publisher
- Routledge
- Genre
- Business & Economics
- Topic
- Commerce
- Release Date
- 29/06/2023
- Release Year
- 2023
- Country/Region of Manufacture
- GB
- Item Height
- 190mm
- Item Length
- 7.9in
- Item Weight
- 938g
- Language
- English
- Publication Year
- 2023
- Item Width
- 9.8in
- Number of Pages
- 470 Pages
About this product
Product Information
Digital Marketing: Integrating Strategy, Sustainability, and Purpose, 2e draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage. Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition: Combines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purpose. Introduces the Sustainable Marketing Normal , a values-driven marketing model for the digital age which incorporates the six Ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholders. Outlines the key Drivers of Change and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunities. Demonstrates the impact of emerging technologies, such as virtual reality and augmented reality, on customer and other stakeholders. Highlights the concept of "network thinking", as an opportunity for marketers and organizations to engage in activities that create value through platforms and networks. Presents critical insights on the importance of using data analytics to inform and drive digital activities. Incorporates QR codes throughout the book, which link to the book's companion website, Digital Marketing Resource Center , offering a truly interactive learning experience. Updated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketing 2e the go-to guidebook. An updated companion website also offers instructors a richer set of support material, including a test bank.
Product Identifiers
Publisher
Routledge
ISBN-10
1138497282
ISBN-13
9781138497283
eBay Product ID (ePID)
21059120967
Product Key Features
Book Title
Digital Marketing
Format
Trade Paperback
Language
English
Topic
Commerce
Publication Year
2023
Genre
Business & Economics
Number of Pages
470 Pages
Dimensions
Item Length
7.9in
Item Width
9.8in
Additional Product Features
Lc Classification Number
Hf5415.1265.K386
Lccn
2023-001453
Dewey Decimal
658.872
Dewey Edition
23
Illustrated
Yes
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eBay item number:235070161357
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