Picture 1 of 1
Bob Langert The Battle To Do Good (Hardback)
Another great item from Rarewaves USA | Free delivery!
Condition:
More than 10 available
Shipping:
Located in: 60502, United States
Delivery:
Varies
Returns:
Payments:
Shop with confidence
Seller information
- 97.7% positive feedback
Registered as a Business Seller
Seller assumes all responsibility for this listing.
eBay item number:235358777352
Item specifics
- Condition
- Book Title
- The Battle To Do Good
- Publication Name
- Battle to Do Good : inside Mcdonald's Sustainability Journey
- Title
- The Battle To Do Good
- Subtitle
- Inside McDonald’s Sustainability Journey
- Format
- Hardcover
- EAN
- 9781787568167
- ISBN
- 9781787568167
- Publisher
- Emerald Publishing The Limited
- Genre
- Business & Finance
- Release Date
- 19/01/2019
- Release Year
- 2019
- Language
- English
- Country/Region of Manufacture
- GB
- Item Height
- 229mm
- Item Length
- 9in
- Item Weight
- 19.6 Oz
- Publication Year
- 2019
- Type
- Textbook
- Item Width
- 6in
- Number of Pages
- 280 Pages
About this product
Product Information
In The Battle to Do Good , former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the late 80s, McDonald's landed smack in the middle of one contentious issue after another, often locking horns with powerful NGOs such as Greenpeace, People for the Ethical Treatment of Animals, and Corporate Accountability. This sudden shift from being the beloved Golden Arches since opening its doors in 1955, to the demon of many societal ills, caught McDonald's off guard. Langert chronicles the highs and lows that McDonald's experienced in turbulent times and how its sustainability journey evolved from playing defense to strategically solving issues with unlikely partners, including a whirling dervish, autistic animal scientist, and avid environmentalists from the World Wildlife Fund and Conservation International. Packed with first-hand anecdotes, interviews with key McDonald's executives and NGO leaders, and scores of lessons learned, The Battle to Do Good is a sustainability page turner that provides unique insights and guidance on how to successfully navigate and manage today's societal issues to make the business stronger, more relevant, and more profitable.
Product Identifiers
Publisher
Emerald Publishing The Limited
ISBN-10
1787568164
ISBN-13
9781787568167
eBay Product ID (ePID)
12038511877
Product Key Features
Publication Name
Battle to Do Good : inside Mcdonald's Sustainability Journey
Format
Hardcover
Language
English
Publication Year
2019
Type
Textbook
Number of Pages
280 Pages
Dimensions
Item Length
9in
Item Width
6in
Item Weight
19.6 Oz
Additional Product Features
Lc Classification Number
Hd60-60.5
Reviews
Langert, who led McDonald's corporate social responsibility and sustainability efforts for 25 years, describes the company's experiences with sustainability issues and various battles with activists related to these issues, including climate change, animal rights, obesity, sourcing practices, deforestation, waste, a sustainable supply chain, values, Happy Meal toys, pesticides, the Amazon rainforest, sustainable beef, and making a difference, to provide insight into what to do and not to do in times of crisis and when dealing with activists and advocates., A 'sustainability page-turner' is not a description one often finds associated with books in the usually heavy-going world of corporate responsibility. In the case of The Battle to do Good: inside McDonald's sustainability journey, just published in hardback by Emerald Publishing, the marketing claim rings true., The Battle to Do Good: Inside McDonald's Sustainability Journey is a must-read even for those who are cynical about the business of corporate social responsibility., If you're interested in the changing consumer marketplace and how societal demands will directly impact how you run cattle at home on the ranch, this book is definitely a page turner worth reading. It's insightful, honest and really gives a glimpse at the changing dynamics of retailers, supplier and consumer relationships., Bob is a terrific storyteller - and man, does he have stories: battling with Greenpeace and People for the Ethical Treatment of Animals; collaborating with Environmental Defense Fund and World Wildlife Fund; engaging Dr. Temple Grandin, the animal welfare guru; enlisting big suppliers like Smithfield and Cargill; convening the beef industry to define sustainable beef; and getting buy-in from an ever-changing cast of McDonald's executives... His remarkable story is not just a great read about an enviable career, but a hero's journey through the history of sustainable business and what it takes to be a leader, sometimes against the greatest of odds.
Table of Content
Introduction. From Defense to Offense Chapter 1. The Battle Against Waste Chapter 2. The Battle for Farm Animals Chapter 3. The Battle of Extremism: McCruelty Chapter 4. The Battle to Be Proactive Chapter 5. The Battle of the Waistline and Brand Health Chapter 6. The Battle for a Sustainable Supply Chain Chapter 7. The Battle for Values Chapter 8. The Battle Goes to the Board Room Chapter 9. The Battle for the Amazon Rainforest Chapter 10. The Battle to Make a Pig's Life Better Chapter 11. The Battle for Better Beef Chapter 12. The Battle to Lead Both Business and Society
Copyright Date
2019
Topic
Business Ethics, Business Etiquette, General, Corporate & Business History, Development / Sustainable Development
Dewey Decimal
650
Intended Audience
Scholarly & Professional
Dewey Edition
23
Genre
Business & Economics
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:235358777352
Shipping and handling
Item does not ship to United States
Item location:
60502, United States
Ships to:
Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Belgium, Belize, Benin, Bermuda, Bolivia, Bosnia and Herzegovina, Botswana, British Virgin Islands, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros, Cook Islands, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Islas Malvinas), Fiji, Finland, Gabon Republic, Gambia, Georgia, Ghana, Gibraltar, Greece, Greenland, Grenada, Guam, Guatemala, Guernsey, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iraq, Jamaica, Japan, Jersey, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Mauritania, Mauritius, Mayotte, Micronesia, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands Antilles, New Zealand, Nicaragua, Niger, Nigeria, Niue, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Republic of Croatia, Republic of the Congo, Romania, Rwanda, Saint Helena, Saint Kitts-Nevis, Saint Lucia, Saint Pierre and Miquelon, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Korea, Sri Lanka, Suriname, Svalbard and Jan Mayen, Swaziland, Sweden, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, United Arab Emirates, Uruguay, Uzbekistan, Vanuatu, Vatican City State, Vietnam, Virgin Islands (U.S.), Wallis and Futuna, Western Sahara, Western Samoa, Worldwide, Zambia, Zimbabwe
Excludes:
Afghanistan, Australia, Austria, Barbados, Belarus, Bhutan, Brazil, Brunei Darussalam, France, French Guiana, French Polynesia, Germany, Guadeloupe, Ireland, Israel, Italy, Laos, Libya, Martinique, Mexico, Netherlands, New Caledonia, Reunion, Russian Federation, Spain, Switzerland, Ukraine, United Kingdom, United States, Venezuela, Yemen
| Handling time |
|---|
| Will usually ship within 7 business days of receiving cleared payment. |
| Taxes |
|---|
| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases |
Sales tax for an item #235358777352
Sales tax for an item #235358777352
Seller collects sales tax for items shipped to the following provinces:
| Province | Sales Tax Rate |
|---|
Return policy
| After receiving the item, contact seller within |
|---|
| 30 days after the buyer receives it |
The buyer is responsible for return shipping costs.
Payment details
Payment methods
Popular categories from this store
Seller feedback (63,012)
e***i (855)- Feedback left by buyer.
Past month
Verified purchase
Awesome seller, ships fast and packaging is great. My DVD movie " OUTBOARD " came exactly as described still sealed and in brand new condition. Seller is great at communication . I would definitely buy from them again. Highly recommend them and give them an A+. Thanks so much .
c***i (258)- Feedback left by buyer.
Past 6 months
Verified purchase
Fantastic seller! Great communication, fast delivery, secure packaging, item as described. Highly recommend!
t***r (263)- Feedback left by buyer.
Past month
Verified purchase
Multiple-repeat customer. As always, CD as described, for a good price, well packed and quickly shipped. Highly recommend.
Product ratings and reviews
Most relevant reviews
- May 16, 2019
Awesomeness
Verified purchase: YesCondition: Pre-OwnedSold by: discover-books
More to explore:
- Do-It-Yourself Audiobooks in Korean,
- Do-It-Yourself Audiobook Audiobooks,
- Do-It-Yourself Cassettes Plays,
- Do-It-Yourself Abridged Audiobooks,
- Do-It-Yourself Audiobooks in Portuguese,
- Do-It-Yourself Audiobooks in Arabic,
- Nonfiction Do-It-Yourself Fiction & Books,
- Do-It-Yourself CD Audiobooks in Italian,
- Do-It-Yourself MP3 CDs Plays,
- Do-It-Yourself Audiobooks & Audio Plays