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Wided Batat The New Luxury Experience (Hardback) Management for Professionals
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eBay item number:235358779201
Item specifics
- Condition
- Book Title
- New Luxury Experience : Creating the Ultimate Customer Experience
- Publication Name
- The New Luxury Experience
- Title
- The New Luxury Experience
- Subtitle
- Creating the Ultimate Customer Experience
- Format
- Hardcover
- EAN
- 9783030016708
- ISBN
- 9783030016708
- Edition
- 1st ed. 2019
- Publisher
- Springer International Publishing A&G
- Genre
- Business & Economics
- Topic
- Industries / General, Consumer Behavior, Customer Relations, Economics / General
- Release Year
- 2019
- Release Date
- 08/05/2019
- Language
- English
- Country/Region of Manufacture
- CH
- Item Height
- 235mm
- Item Length
- 9.3in
- Series
- Management for Professionals
- Publication Year
- 2019
- Item Width
- 6.1in
- Item Weight
- 20.1 Oz
- Number of Pages
- Xxvii, 240 Pages
About this product
Product Information
Preface.- Part I: The Evolution of Luxury: From Object to Experience.- Chapter 1: Luxury, Back to Origins.- Chapter 2: The New Experiential Luxury Marketing Model.- Chapter 3: Customer Experience to Keep Up with Changing Consumer and New Luxury Consumption Trends.- Part II: The Big Five Strategies to Designing the Ultimate Luxury Experience.- Chapter 4: Capturing Luxury Customer Values.- Chapter 5: Experiential Branding of Luxury.- Chapter 6: Experiential Setting Design.- Chapter 7: Luxury Staff Training.- Chapter 8: Consumer Initiation into Luxury.- Part III: Challenges for the Future of Luxury Experience.- Chapter 9: Alternative Market Research for Understanding Luxury Experience.- Chapter 10: How Millennials and Post-Millennials are Reshaping Luxury.- Chapter 11: Is Luxury Experience Compatible with CSR?.- Conclusion.
Product Identifiers
Publisher
Springer International Publishing A&G
ISBN-10
3030016706
ISBN-13
9783030016708
eBay Product ID (ePID)
22038556506
Product Key Features
Book Title
New Luxury Experience : Creating the Ultimate Customer Experience
Format
Hardcover
Language
English
Topic
Industries / General, Consumer Behavior, Customer Relations, Economics / General
Publication Year
2019
Genre
Business & Economics
Number of Pages
Xxvii, 240 Pages
Dimensions
Item Length
9.3in
Item Width
6.1in
Item Weight
20.1 Oz
Additional Product Features
Number of Volumes
1 Vol.
Lc Classification Number
Hd9999.L85-.L854
Table of Content
Preface.- Part I:The Evolution of Luxury: From Object to Experience.- Chapter 1: Luxury, Back to Origins.- Chapter 2: The New Experiential Luxury Marketing Model.- Chapter 3: Customer Experience to Keep Up with Changing Consumer and New Luxury Consumption Trends.- Part II: The Big Five Strategies to Designing the Ultimate Luxury Experience.- Chapter 4: Capturing Luxury Customer Values.- Chapter 5: Experiential Branding of Luxury.- Chapter 6: Experiential Setting Design.- Chapter 7: Luxury Staff Training.- Chapter 8: Consumer Initiation into Luxury.- Part III: Challenges for the Future of Luxury Experience.- Chapter 9: Alternative Market Research for Understanding Luxury Experience.- Chapter 10: How Millennials and Post-Millennials are Reshaping Luxury.- Chapter 11: Is Luxury Experience Compatible with CSR'.- Conclusion.
Copyright Date
2019
Dewey Decimal
658.812
Series
Management for Professionals Ser.
Dewey Edition
23
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:235358779201
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60502, United States
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