Picture 1 of 1
Philip Kotler Hermawan Kartajaya Iwan Setiawan Marketing 3.0 (Hardback)
Another great item from Rarewaves USA | Free delivery!
Condition:
Shipping:
Located in: 60502, United States
Delivery:
Varies
Returns:
Payments:
Shop with confidence
Seller information
- 97.5% positive feedback
Registered as a Business Seller
Seller assumes all responsibility for this listing.
eBay item number:235359102827
Item specifics
- Condition
- Book Title
- Marketing 3. 0 : from Products to Customers to the Human Spirit
- Publication Name
- Marketing 3.0
- Title
- Marketing 3.0
- EAN
- 9780470598825
- ISBN
- 9780470598825
- Publisher
- Wiley & Sons, Incorporated, John
- Format
- Hardcover
- Release Year
- 2010
- Release Date
- 25/05/2010
- Item Height
- 1 in
- Item Length
- 9.1 in
- Item Width
- 6.3 in
- Item Weight
- 13.6 Oz
- Language
- English
- Country/Region of Manufacture
- US
- Genre
- Business & Economics
- Subtitle
- From Products to Customers to the Human Spirit
- Publication Year
- 2010
- Illustrator
- Yes
- Topic
- Marketing / General
- Number of Pages
- 208 Pages
About this product
Product Information
"Marketing has lost some of its sway in recent years. This provocative book tells how marketing can regain trust and influence inside and outside the organization." Leonard L. Berry, Distinguished Professor of Marketing, Texas A&M University, coauthor of Management Lessons from Mayo Clinic "Philip Kotler is again leading the way in strategic marketing with timely insight into a transformational period. Marketing 3.0 makes a compelling case for the competitive benefits of tapping into the human spirit to engage consumers." Dennis Dunlap CEO, American Marketing Association " Marketing 3.0 has important ideas for all senior managers. It clearly points the path to the values-driven human-centric firm. The innovative ten credos integrate marketing and values and provide personality and purpose to companies that practice them." Stephen A. Greyser, Richard P. Chapman Professor of Business Administration, Emeritus, Harvard Business School "For too long, marketers thought customer satisfaction was the goal of marketing activities. Marketing 3.0 makes the persuasive case that customer and societal welfare is the next frontier for companies. Consumers are demanding more from themselves and so should smart companies." Nirmalya Kumar, Professor of Marketing and Co-Director of the Aditya Birla India Centre at London Business School
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470598824
ISBN-13
9780470598825
eBay Product ID (ePID)
79700473
Product Key Features
Book Title
Marketing 3. 0 : from Products to Customers to the Human Spirit
Number of Pages
208 Pages
Language
English
Publication Year
2010
Topic
Marketing / General
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
13.6 Oz
Item Length
9.1 in
Item Width
6.3 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
22
Reviews
'… he [Kotler] sees that a new era of marketing is evolving. Customers have grown more knowledgeable .' (B2B Marketing Magazine, October 2010).
Dewey Decimal
658.8
Lc Classification Number
Hf5415
Table of Content
Foreword. Preface. About the Authors. PART I: Trends. Chapter One: Welcome to Marketing 3.0. Chapter Two: Future Model for Marketing 3.0. PART II: Strategy. Chapter Three: Marketing the Mission to the Consumers. Chapter Four: Marketing the Values to the Employees. Chapter Five: Marketing the Values to the Channel Partners. Chapter Six: Marketing the Vision to the Shareholders. PART III: Application. Chapter Seven: Delivering Socio-Cultural Transformation. Chapter Eight: Creating Emerging Market Entrepreneurs. Chapter Nine: Striving for Environmental Sustainability. Chapter Ten: Putting It All Together. Index.
Copyright Date
2010
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:235359102827
Shipping and handling
Item does not ship to United States
Item location:
60502, United States
Ships to:
Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Belgium, Belize, Benin, Bermuda, Bolivia, Bosnia and Herzegovina, Botswana, British Virgin Islands, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros, Cook Islands, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Islas Malvinas), Fiji, Finland, Gabon Republic, Gambia, Georgia, Ghana, Gibraltar, Greece, Greenland, Grenada, Guam, Guatemala, Guernsey, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iraq, Jamaica, Japan, Jersey, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Mauritania, Mauritius, Mayotte, Micronesia, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands Antilles, New Zealand, Nicaragua, Niger, Nigeria, Niue, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Republic of Croatia, Republic of the Congo, Romania, Rwanda, Saint Helena, Saint Kitts-Nevis, Saint Lucia, Saint Pierre and Miquelon, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Korea, Sri Lanka, Suriname, Svalbard and Jan Mayen, Swaziland, Sweden, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, United Arab Emirates, Uruguay, Uzbekistan, Vanuatu, Vatican City State, Vietnam, Virgin Islands (U.S.), Wallis and Futuna, Western Sahara, Western Samoa, Worldwide, Zambia, Zimbabwe
Excludes:
Afghanistan, Australia, Austria, Barbados, Belarus, Bhutan, Brazil, Brunei Darussalam, France, French Guiana, French Polynesia, Germany, Guadeloupe, Ireland, Israel, Italy, Laos, Libya, Martinique, Mexico, Netherlands, New Caledonia, Reunion, Russian Federation, Spain, Switzerland, Ukraine, United Kingdom, United States, Venezuela, Yemen
| Handling time |
|---|
| Will usually ship within 6 business days of receiving cleared payment. |
| Taxes |
|---|
| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases |
Sales tax for an item #235359102827
Sales tax for an item #235359102827
Seller collects sales tax for items shipped to the following provinces:
| Province | Sales Tax Rate |
|---|
Return policy
| After receiving the item, contact seller within |
|---|
| 30 days after the buyer receives it |
The buyer is responsible for return shipping costs.
Payment details
Payment methods
Popular categories from this store
Seller feedback (63,356)
e***i (888)- Feedback left by buyer.
Past 6 months
Verified purchase
Awesome seller, ships fast and packaging is great. My DVD movie " OUTBOARD " came exactly as described still sealed and in brand new condition. Seller is great at communication . I would definitely buy from them again. Highly recommend them and give them an A+. Thanks so much .
p***4 (5)- Feedback left by buyer.
Past month
Verified purchase
Awesome seller with reasonable prices! My item was well packaged and arrived fairly quickly, in great condition, just as described! Recommended, would definitely shop here again! :)
c***i (268)- Feedback left by buyer.
Past 6 months
Verified purchase
Fantastic seller! Great communication, fast delivery, secure packaging, item as described. Highly recommend!
Product ratings and reviews
More to explore:
- Marketing Textbooks,
- Marketing Textbook Textbooks,
- Marketing Dictionaries & Reference Books,
- Marketing Textbooks in English,
- Marketing Paperback Textbooks,
- Marketing Nonfiction Fiction & Nonfiction Books,
- Marketing 1950-1999 Publication Year Textbooks,
- Marketing 2010-Now Publication Year Textbooks,
- Fiction & Philip K. Dick Books,
- Business, Economics & Industry Nonfiction Marketing Paperbacks Books