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David Aaker Creating Signature Stories (Paperback)
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- 97.8% positive feedback
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eBay item number:235366475386
Item specifics
- Condition
- Book Title
- Creating Signature Stories : Strategic Messaging That Energizes, Persuades and Inspires
- Publication Name
- Creating Signature Stories
- Title
- Creating Signature Stories
- Subtitle
- Strategic Messaging that Energizes, Persuades and Inspires
- Format
- Trade Paperback
- EAN
- 9781683506119
- ISBN
- 9781683506119
- Publisher
- Morgan James Publishing
- Genre
- Psychology, Business & Economics, Performing Arts
- Release Date
- 22/03/2018
- Release Year
- 2018
- Language
- English
- Country/Region of Manufacture
- US
- Item Height
- 215mm
- Item Length
- 8.5in
- Publication Year
- 2018
- Topic
- Business Communication / General, Marketing / General, Consumer Behavior, Reference, Storytelling, E-Commerce / Internet Marketing, General
- Item Width
- 5.5in
- Number of Pages
- 190 Pages
About this product
Product Information
Shows how story telling needs to be used for strategic messaging internally and externally.Reveals how a digital strategy revolves around content and that content is about stories.Explains the power of storytelling to energize, to gain visibility, to persuade, and to inspire.Defines a new concept, signature stories, that helps organizations introduce storytelling into strategic messagingExplains how to find or create signature stories, evaluate their potential, and leverage them over time.Includes case studies in every chapter to illustrate concepts and provide role models.
Product Identifiers
Publisher
Morgan James Publishing
ISBN-10
1683506111
ISBN-13
9781683506119
eBay Product ID (ePID)
239649375
Product Key Features
Book Title
Creating Signature Stories : Strategic Messaging That Energizes, Persuades and Inspires
Format
Trade Paperback
Language
English
Topic
Business Communication / General, Marketing / General, Consumer Behavior, Reference, Storytelling, E-Commerce / Internet Marketing, General
Publication Year
2018
Genre
Psychology, Business & Economics, Performing Arts
Number of Pages
190 Pages
Dimensions
Item Length
8.5in
Item Width
5.5in
Additional Product Features
Lc Classification Number
Hd30.4.A3 2018
Copyright Date
2018
Target Audience
Trade
Dewey Decimal
302.35
Dewey Edition
23
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:235366475386
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