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John Palfrey Intellectual Property Strategy (Paperback)
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eBay item number:235370141000
Item specifics
- Condition
- Book Title
- Intellectual Property Strategy
- Publication Name
- Intellectual Property Strategy
- Title
- Intellectual Property Strategy
- Format
- Trade Paperback
- ISBN-10
- 0262516799
- EAN
- 9780262516792
- ISBN
- 9780262516792
- Publisher
- MIT Press
- Genre
- Law, Business & Economics
- Release Date
- 07/10/2011
- Release Year
- 2011
- Language
- English
- Country/Region of Manufacture
- US
- Item Height
- 0.5in
- Item Length
- 6.9in
- Item Width
- 5in
- Item Weight
- 5.4 Oz
- Series
- MIT Press Essential Knowledge series
- Publication Year
- 2011
- Topic
- Intellectual Property / General, Business Law
- Number of Pages
- 192 Pages
About this product
Product Information
How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry. Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy--especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property--patent, copyright, trademark, and trade secret--and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.
Product Identifiers
Publisher
MIT Press
ISBN-10
0262516799
ISBN-13
9780262516792
eBay Product ID (ePID)
109127207
Product Key Features
Book Title
Intellectual Property Strategy
Format
Trade Paperback
Language
English
Topic
Intellectual Property / General, Business Law
Publication Year
2011
Genre
Law, Business & Economics
Number of Pages
192 Pages
Dimensions
Item Length
6.9in
Item Height
0.5in
Item Width
5in
Item Weight
5.4 Oz
Additional Product Features
Lc Classification Number
Hd53.P35 2011
Grade from
College Graduate Student
Copyright Date
2011
Lccn
2011-011493
Intended Audience
Trade
Series
The MIT Press Essential Knowledge Ser.
Item description from the seller
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eBay item number:235370141000
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