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Sam Tatam Evolutionary Ideas (Paperback)
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eBay item number:235374654879
Item specifics
- Condition
- Book Title
- Evolutionary Ideas : Unlocking Ancient Innovation to Solve Tomorrow's Challenges
- Publication Name
- Evolutionary Ideas
- Title
- Evolutionary Ideas
- Subtitle
- Unlocking ancient innovation to solve tomorrow’s challenges
- Format
- Trade Paperback
- EAN
- 9780857197870
- ISBN
- 9780857197870
- Publisher
- Harriman House Publishing
- Genre
- Psychology, Business & Economics
- Topic
- Marketing / General, General
- Release Date
- 10/05/2022
- Release Year
- 2022
- Language
- English
- Country/Region of Manufacture
- GB
- Item Length
- 8.5in
- Publication Year
- 2022
- Item Height
- 1in
- Item Width
- 5.5in
- Item Weight
- 14.5 Oz
- Number of Pages
- 326 Pages
About this product
Product Information
When faced with new challenges, it's easy to feel our solutions need to be equally unprecedented. We think we need a revolution. But what if this is a big mistake? In Evolutionary Ideas , Sam Tatam shows how behavioural science and evolutionary psychology can help us solve tomorrow's challenges, not by divining something the world has never seen, but by borrowing from yesterday's solutions - often in the most unexpected ways. Just as millions of years of evolution have helped craft the wing and dorsal fin, thousands of engineers, designers, marketers and advertisers have toiled to solve many of the problems you face today. Over time, through intent, design, social learning and sheer luck, we have found what works. Armed with an enhanced ability to see these patterns in human innovation, we can now systematically approach the creative process to develop more effective ideas more readily and rapidly. Just as Japanese engineers reduced bullet train noise by studying the evolved biology of the owl and kingfisher, today we can see how Disney improved the queueing experience in the same way Houston airport made arrivals feel faster (while making people walk further). We'll learn how the chocolate at the bottom of a Cornetto ice cream can improve an Error 404 message, and what a bowl of M&Ms has in common with a canary in a coal mine. These are Evolutionary Ideas . Exploring five of the most critical challenges we face today, we learn how to 'breed' more effective solutions from those that have survived. The result is a dynamic and exciting way of solving problems and supercharging creativity - for anyone in any endeavour.
Product Identifiers
Publisher
Harriman House Publishing
ISBN-10
0857197878
ISBN-13
9780857197870
eBay Product ID (ePID)
22057253748
Product Key Features
Book Title
Evolutionary Ideas : Unlocking Ancient Innovation to Solve Tomorrow's Challenges
Format
Trade Paperback
Language
English
Topic
Marketing / General, General
Publication Year
2022
Genre
Psychology, Business & Economics
Number of Pages
326 Pages
Dimensions
Item Length
8.5in
Item Height
1in
Item Width
5.5in
Item Weight
14.5 Oz
Additional Product Features
Lc Classification Number
Bf698.95
Lccn
2021-386218
Dewey Decimal
155.7
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes
Item description from the seller
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eBay item number:235374654879
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