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Robert W Bly The Digital Marketing Handbook (Paperback)
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eBay item number:235375323510
Item specifics
- Condition
- Publication Name
- The Digital Marketing Handbook
- Title
- The Digital Marketing Handbook
- Subtitle
- A Step-By-Step Guide to Creating Websites That Sell
- EAN
- 9781599186214
- ISBN
- 9781599186214
- Release Date
- 03/05/2018
- Release Year
- 2018
- Country/Region of Manufacture
- US
- Book Title
- Digital Marketing Handbook : a Step-By-Step Guide to Creating Websites That Sell
- Item Length
- 9in
- Publisher
- Entrepreneur Media INC International Concepts/Entrepreneur Press
- Publication Year
- 2018
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.7in
- Genre
- Business & Economics
- Topic
- E-Commerce / Internet Marketing, E-Commerce / General (See Also Computers / Electronic Commerce)
- Item Width
- 6in
- Item Weight
- 15.5 Oz
- Number of Pages
- 324 Pages
About this product
Product Information
Worldwide online retail sales totaled $1.9 trillion in 2016 and it's estimated that revenues will hit $4 trillion by 2020. Even a microscopic share of this market can make anyone rich, yet most everyone who tries to make money online fails. The Digital Marketing Handbook was written to help marketers of all skill levels -- from Fortune 1000 and SMBs to small business owners and solopreneurs -- take their websites from cost centers to profit centers.
Product Identifiers
Publisher
Entrepreneur Media INC International Concepts/Entrepreneur Press
ISBN-10
1599186217
ISBN-13
9781599186214
eBay Product ID (ePID)
239651112
Product Key Features
Book Title
Digital Marketing Handbook : a Step-By-Step Guide to Creating Websites That Sell
Format
Trade Paperback
Language
English
Topic
E-Commerce / Internet Marketing, E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year
2018
Genre
Business & Economics
Number of Pages
324 Pages
Dimensions
Item Length
9in
Item Height
0.7in
Item Width
6in
Item Weight
15.5 Oz
Additional Product Features
Lc Classification Number
Hf5415.1265.B579
Table of Content
Introduction Chapter 1: Choosing Your Online Business Model Chapter 2: The P = S - E Formula for Maximizing Website ROI Chapter 3: Marketing Funnels for Consumer Products Chapter 4: Marketing Funnels for Business-to-Business Chapter 5: Marketing Funnels for Service Firms Chapter 6: Driving Traffic to Your Website with Online Marketing Chapter 7: Driving Traffic to Your Website with Offline Marketing Chapter 8: Winning with Blogging and Social Media Marketing Chapter 9: Building Your Opt-In List Chapter 10: Hub Sites, Landing Pages (Microsites), and Squeeze Pages Chapter 11: Publishing an Online Newsletter Chapter 12: Making Sales with Email Marketing Chapter 13: Auto-Responders and Upsells Chapter 14: Joint Ventures, Affiliate Marketing, and Licensing Chapter 15: Membership Sites Appendix A: Recommended Vendors Appendix B: Software and Services Appendix C: Sample Infographic About the Author
Copyright Date
2018
Target Audience
Trade
Lccn
2017-050089
Dewey Decimal
658.8/72
Dewey Edition
23
Illustrated
Yes
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eBay item number:235375323510
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