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Alain Briot Marketing Fine Art Photography (Paperback)
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eBay item number:235381637246
Item specifics
- Condition
- Book Title
- Marketing Fine Art Photography
- Publication Name
- Marketing Fine Art Photography
- Title
- Marketing Fine Art Photography
- Format
- Trade Paperback
- EAN
- 9781933952550
- ISBN
- 9781933952550
- Publisher
- ROCKY Nook
- Genre
- Arts & Photography
- Subject
- Business & Finance
- Release Date
- 11/06/2011
- Release Year
- 2011
- Language
- English
- Country/Region of Manufacture
- US
- Publication Year
- 2011
- Type
- Textbook
- Item Height
- 0.8in
- Item Length
- 10in
- Item Width
- 8in
- Item Weight
- 37 Oz
- Number of Pages
- 320 Pages
About this product
Product Information
In Marketing Fine Art Photography, Alain Briot offers practical, up-to-date and field-tested marketing techniques from the viewpoint of a fine art landscape photographer who earns a living from the sale of his fine art prints. In recent years as the field of photography has exploded, many photographers consider selling their work to make a profit and to help defray the high costs of equipment. But, many photographers don't have the business and marketing knowledge required to successfully sell fine art photographs; and many of those who have tried have been met with disappointment. Until now, little information of value has been available. Marketing Fine Art Photography is here to answer your questions about making a business out of your passion. Alain Briot teaches that by taking control of the selling process, you can increase your profits and, ultimately, direct your own destiny. Briot's approach is based on offering quality not quantity; and offering something unique, rather than something that is mass-produced. Though directed toward selling fine art, this method can be applied to other products. After a series of trials and errors, Briot devised a marketing system that allowed him to get out of debt, pay for a state-of-the-art studio, and purchase his first home, all from the sale of his photography. Briot has taught fine art photography marketing to numerous students in seminars, through one-on-one consulting, and through his Marketing Mastery tutorial DVD. i Topics include: Defining fine art photography Wholesale, retail, and consignment Knowing your customer Where to sell and how to price fine art Fundamentals of marketing and salesmanship Profitability and honesty in business Packing and shipping fine art Common marketing mistakes The unique selling proposition (USP)
Product Identifiers
Publisher
ROCKY Nook
ISBN-10
1933952555
ISBN-13
9781933952550
eBay Product ID (ePID)
99587465
Product Key Features
Publication Name
Marketing Fine Art Photography
Format
Trade Paperback
Language
English
Publication Year
2011
Type
Textbook
Number of Pages
320 Pages
Dimensions
Item Length
10in
Item Height
0.8in
Item Width
8in
Item Weight
37 Oz
Additional Product Features
Lc Classification Number
Tr581.B75 2011
Table of Content
Downloadable Resources Selling Fine Art Photography Chapter 1: Taking Control of Your Destiny Chapter 2: What is Fine Art Photography? Chapter 3: Wholesale, Consignment, or Retail? Chapter 4: Quantity or Quality What to Sell and Where to Sell It Chapter 5: What to Sell Chapter 6: Where to Sell Fine Art Photographs Chapter 7: How to Price Fine Art Photography Chapter 8: Best Sellers The Fundamental Aspects of Marketing, Salesmanship, and Business Chapter 9: The 26 Fundamental Principles of Successful Marketing Chapter 10: The 26 Fundamental Principles of Salesmanship Chapter 11: The Seven Fundamental Principles of a Successful Business Selling Your Work at Shows Chapter 12: How to Sell Your Photographs at Art Shows Chapter 13: Show Booth Examples and Layouts Chapter 14: Packing and Shipping Your Photographs Personal Skills Chapter 15: Fine Art Photography Skills Chapter 16: The 25 Most Common Marketing Errors Business and Marketing Tools Chapter 17: Business Tools Chapter 18: Marketing Tools Chapter 19: Marketing Venues Chapter 20: Vitae, Biography, and Artist Statement Chapter 21: Warranties and Unique Selling Points Conclusion Appendices Appendix A - Art Questionnaire Appendix B - Resources and Materials
Copyright Date
2011
Target Audience
Scholarly & Professional
Topic
Commercial, Business Aspects, Entrepreneurship, General
Lccn
2010-028855
Dewey Decimal
770.68/8
Dewey Edition
22
Illustrated
Yes
Genre
Photography, Business & Economics
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eBay item number:235381637246
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