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Seth Godin Malcolm Gladwell Unleashing the Ideavirus (Paperback)
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eBay item number:235382902469
Item specifics
- Condition
- Book Title
- Unleashing the Ideavirus : Stop Marketing at People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You
- Publication Name
- Unleashing the Ideavirus
- Title
- Unleashing the Ideavirus
- Subtitle
- Stop Marketing at People! Turn Your Ideas Into Epidemics by Helpi
- Format
- Trade Paperback
- ISBN-10
- 0786887176
- EAN
- 9780786887170
- ISBN
- 9780786887170
- Publisher
- Hyperion Press
- Genre
- Business & Economics
- Release Year
- 2001
- Release Date
- 10/10/2001
- Language
- English
- Country/Region of Manufacture
- US
- Item Height
- 0.6in
- Item Length
- 7.5in
- Item Width
- 5.2in
- Item Weight
- 6.1 Oz
- Publication Year
- 2001
- Topic
- Marketing / Industrial, Marketing / General, Reference, Advertising & Promotion, Marketing / Research
- Number of Pages
- 234 Pages
About this product
Product Information
The book that sparked a marketing revolution. "This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point. Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to- customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread. In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers.
Product Identifiers
Publisher
Hyperion Press
ISBN-10
0786887176
ISBN-13
9780786887170
eBay Product ID (ePID)
1918237
Product Key Features
Book Title
Unleashing the Ideavirus : Stop Marketing at People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You
Format
Trade Paperback
Language
English
Topic
Marketing / Industrial, Marketing / General, Reference, Advertising & Promotion, Marketing / Research
Publication Year
2001
Genre
Business & Economics
Number of Pages
234 Pages
Dimensions
Item Length
7.5in
Item Height
0.6in
Item Width
5.2in
Item Weight
6.1 Oz
Additional Product Features
Lc Classification Number
Hf5827.95.G63 2001
Grade from
Eighth Grade
Grade to
College Graduate Student
Copyright Date
2001
Lccn
2001-024492
Intended Audience
Trade
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:235382902469
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Most relevant reviews
- Jul 05, 2007
This Book Is Seth Godins Best... No Doubt about it!