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Derek Thompson Hit Makers (Paperback)
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eBay item number:235469872098
Item specifics
- Condition
- Book Title
- Hit Makers : How to Succeed in an Age of Distraction
- Publication Name
- Hit Makers
- Title
- Hit Makers
- Subtitle
- How to Succeed in an Age of Distraction
- Format
- Trade Paperback
- ISBN-10
- 1101980338
- EAN
- 9781101980330
- ISBN
- 9781101980330
- Publisher
- Penguin Publishing Group
- Genre
- Business & Economics, Social Science
- Topic
- Media Studies, Industrial Management, Popular Culture, Industries / Entertainment
- Release Year
- 2018
- Release Date
- 06/02/2018
- Language
- English
- Country/Region of Manufacture
- US
- Item Height
- 0.8in
- Item Length
- 8.5in
- Item Width
- 5.5in
- Item Weight
- 12 Oz
- Publication Year
- 2018
- Number of Pages
- 368 Pages
About this product
Product Information
"Enthralling - full of 'aha' moments about why some ideas soar and others never get off the ground. This book picks up where The Tipping Point left off ." -- Adam Grant Nothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history--of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century--people's attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers , Derek Thompson investigates: * What Taylor Swift, the printing press, and the laugh track have in common * The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses * How advertising critics predicted Donald Trump * The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history * How Barack Obama and his speechwriters think of themselves as songwriters * How Disney conquered the world--but the future of hits belongs to savvy amateurs and individuals * The French collector who accidentally created the Impressionist canon * Quantitative evidence that the biggest music hits aren't always the best * Why almost all Hollywood blockbusters are sequels, reboots, and adaptations * Why one year--1991--is responsible for the way pop music sounds today * Why another year --1932--created the business model of film * How data scientists proved that "going viral" is a myth * How 19th century immigration patterns explain the most heard song in the Western Hemisphere
Product Identifiers
Publisher
Penguin Publishing Group
ISBN-10
1101980338
ISBN-13
9781101980330
eBay Product ID (ePID)
239747193
Product Key Features
Book Title
Hit Makers : How to Succeed in an Age of Distraction
Format
Trade Paperback
Language
English
Topic
Media Studies, Industrial Management, Popular Culture, Industries / Entertainment
Publication Year
2018
Genre
Business & Economics, Social Science
Number of Pages
368 Pages
Dimensions
Item Length
8.5in
Item Height
0.8in
Item Width
5.5in
Item Weight
12 Oz
Additional Product Features
Intended Audience
Trade
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:235469872098
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Most relevant reviews
- Dec 11, 2018
Compelling and engaging. Good use of interesting case studies in commerce, art and media.
Verified purchase: YesCondition: NewSold by: IucLFdTlT8G@Deleted