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The Handbook of Mobile Market Research: Tools and Techniques for Market Re - NEW
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- Buy It NowThe Handbook of Mobile Market Research: Tools and Techniques for Market Re - NEW
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eBay item number:256274809865
Item specifics
- Condition
- Brand
- Unbranded
- MPN
- Does not apply
- ISBN
- 9781118935620
- Book Title
- Handbook of Mobile Market Research : Tools and Techniques for Market Researchers
- Item Length
- 9.6in
- Publisher
- Wiley & Sons, Incorporated, John
- Publication Year
- 2014
- Format
- Hardcover
- Language
- English
- Item Height
- 1.1in
- Genre
- Technology & Engineering, Business & Economics
- Topic
- Mobile & Wireless Communications, Marketing / Research
- Item Width
- 6.8in
- Item Weight
- 24.1 Oz
- Number of Pages
- 312 Pages
About this product
Product Information
The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118935624
ISBN-13
9781118935620
eBay Product ID (ePID)
201751398
Product Key Features
Book Title
Handbook of Mobile Market Research : Tools and Techniques for Market Researchers
Format
Hardcover
Language
English
Topic
Mobile & Wireless Communications, Marketing / Research
Publication Year
2014
Genre
Technology & Engineering, Business & Economics
Number of Pages
312 Pages
Dimensions
Item Length
9.6in
Item Height
1.1in
Item Width
6.8in
Item Weight
24.1 Oz
Additional Product Features
Lc Classification Number
Hf5415.2.P659 2014
Table of Content
Foreword ix Introduction xi PART 1 Mobile Market Research 1 1 Overview of Mobile Market Research 3 2 Mobile Research in Action 16 3 The Technology of Mobile Market Research 32 PART 2 Qualitative and Quantitative Research 53 4 Mobile Qualitative Research 55 5 Mobile Forums and Online Focus Groups 70 6 Mobile Diaries and Ethnography 83 7 Mobile Quantitative Research 103 8 Designing and Conducting Mobile Surveys 120 PART 3 The Methods and Applications of Mobile Market Research 147 9 mCAPI -Mobile Computer Aided Personal Interviewing 149 10 mCATI - Mobile Telephone Interviewing 160 11 Mixed-Mode Research 171 12 Utilizing Passive Data 180 13 Panels, Lists, and Communities 192 14 International Mobile Research 206 PART 4 Researching the Mobile Ecosystem, Ethics, and the Future 223 15 Researching the Mobile Ecosystem 225 16 Ethics, Laws, and Guidelines 237 17 Research-on-Research 246 18 The Evolving Picture 252 Glossary 271 References 279 About the Authors 283 A Note of Thanks 285 Index 000
Copyright Date
2014
Lccn
2014-022436
Dewey Decimal
658.8/3
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes
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