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Everyday Fashions of the Twenties 1981 Softcover Black White illustrated Book

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Very Good
Price:
US $9.95
ApproximatelyC $13.71
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eBay item number:256461076535

Item specifics

Condition
Very Good: A book that does not look new and has been read but is in excellent condition. No obvious ...
Binding
Softcover
Region
North America
Features
Illustrated
Subject
Fashion
Year Printed
1981
ISBN
9780486241340
Book Title
Everyday Fashions of the Twenties As Pictured in Sears and Other Catalogs
Book Series
Dover Fashion and Costumes Ser.
Item Length
12 in
Publisher
Dover Publications, Incorporated
Publication Year
1981
Format
Trade Paperback
Language
English
Illustrator
Yes
Item Height
0.4 in
Author
Stella Blum
Genre
Design, Antiques & Collectibles, Health & Fitness
Topic
Beauty & Grooming, Textiles & Costume, Fashion & Accessories
Item Width
9.1 in
Item Weight
21.7 Oz
Number of Pages
156 Pages

About this product

Product Information

The Roaring Twenties, age of jazz and flappers, Model T Fords and Hollywood movie stars, was also a time when for millions the bulky catalogs of Montgomery Ward or Sears, Roebuck were a substitute for the window displays of Paris or New York fashion shops. Buying clothing through the mails had become an American institution, and entire families were often dressed via the U.S. Post Office. More conservative than the up-to-the-minute fashion shops, mail-order catalogs nevertheless offered surprisingly much of the haute couture. But, above all, they accurately record what men, women, and children were actually wearing in the 1920s. Now Stella Blum (Curator of the Costume Institute at the Metropolitan Museum of Art, New York) has distilled into this volume the essence of the fashion pages of the Sears, Roebuck and other mail-order catalogs of the Twenties. Her informative text and selection of over 150 representative catalog pages -- comprising over 750 illustrations with original captions -- gradually trace the evolution of dress modes from the vogue of stodgy postwar fashions to the impact on costume of the crash of '29. In a year-by-year survey, Mrs. Blum's introductory texts relate the trends in fashion to the social changes of the dynamic and restless era, assessing the influence of war and technological developments on the high hemlines, flattened busts and hips, geometric patterns and "bobbed" hairstyles of the boyish flapper look. And as she notes, it was through the Sears catalogs that Parisian designers like Coco Chanel, Jeanne Lanvin, and Madeleine Vionnet made their influence felt on Midwestern farms and in urban ghettos. You'll find here a marvelous panorama of "smart," "modish," "chic," "stylish," and "ultra fashionable" apparel, as well as more traditional garments: for women and "misses" there are Middy blouses, Russian boots modeled by Gloria Swanson, "Bob" hats modeled by Clara Bow and Joan Crawford; coats, suits, dresses (including the first maternity dresses), sweaters, capes; silk and rayon stockings, corsets, chemises, camisoles, negligees; and accessories like necklaces, belts, combs, headbands, umbrellas, gloves, compacts, hand bags, wristwatches, and powderpuff cases. You'll see slower-to-change men's fashions -- shirts, ties, suits, sweaters, and sports clothes -- become trimmer, brighter, smarter. And you can follow the trends in children's fashions as well. For historians of costume, nostalgia buffs, and casual browsers, these pages afford a rare picture -- unspoiled by recent myths about the Roaring Twenties -- of how average people really dressed in the jazz age.

Product Identifiers

Publisher
Dover Publications, Incorporated
ISBN-10
0486241343
ISBN-13
9780486241340
eBay Product ID (ePID)
894520

Product Key Features

Book Title
Everyday Fashions of the Twenties As Pictured in Sears and Other Catalogs
Author
Stella Blum
Format
Trade Paperback
Language
English
Topic
Beauty & Grooming, Textiles & Costume, Fashion & Accessories
Publication Year
1981
Book Series
Dover Fashion and Costumes Ser.
Illustrator
Yes
Genre
Design, Antiques & Collectibles, Health & Fitness
Number of Pages
156 Pages

Dimensions

Item Length
12 in
Item Height
0.4 in
Item Width
9.1 in
Item Weight
21.7 Oz

Additional Product Features

Lc Classification Number
Gt615.E93
Copyright Date
1981
Target Audience
Trade
Lccn
81-065205
Dewey Decimal
391/.00973
Dewey Edition
19

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  • by pink4sure
    Sep 01, 2020

    1920's Fashions

    Good book!

    Verified purchase: YesCondition: Pre-OwnedSold by: goodwillsoutherncalifornia12

  • by trahan2739
    Jun 05, 2008

    Excellent Reference

    The pictures were great for the era. Advertising was sample of what was important in style. All levels of clothing, adult- children, undergarments, outerwear, formal and daily. Many uses.

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