Back to home page
|Listed in category:
|
Add to Watchlist

Picture 1 of 1

Principles of Marketing (17th Edition) - Hardcover By Kotler, Philip T - GOOD - Picture 1 of 1
Have one to sell?
Sell it yourself

Principles of Marketing (17th Edition) - Hardcover By Kotler, Philip T - GOOD

Condition:
Good
More than 10 available
Price:
US $47.25
ApproximatelyC $64.59
Breathe easy. Free shipping and returns.
Shipping:
Free Economy Shipping. See detailsfor shipping
Located in: Montgomery, Illinois, United States
Delivery:
Estimated between Sat, Jun 1 and Thu, Jun 6 to 43230
Estimated delivery dates - opens in a new window or tab include seller's handling time, origin ZIP Code, destination ZIP Code and time of acceptance and will depend on shipping service selected and receipt of cleared paymentcleared payment - opens in a new window or tab. Delivery times may vary, especially during peak periods.
Returns:
30 days return. Seller pays for return shipping. See details- for more information about returns
Payments:
     

Shop with confidence

eBay Money Back Guarantee
Get the item you ordered or your money back. 
Learn moreeBay Money Back Guarantee - opens new window or tab

Seller information

Registered as a Business Seller
Report this item - opens in new window or tab
Seller assumes all responsibility for this listing.
eBay item number:256484373491
Last updated on Apr 23, 2024 07:11:25 EDTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Brand
Unbranded
Book Title
Principles of Marketing (17th Edition)
MPN
Does not apply
ISBN
9780134492513
Publication Year
2017
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Principles of Marketing
Item Height
1.4in
Author
Gary Armstrong
Item Length
11.2in
Publisher
Pearson Education
Item Width
8.9in
Item Weight
60.8 Oz
Number of Pages
736 Pages

About this product

Product Information

For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Also available with MyLab Marketing MyLab(TM) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Marketing, search for: 0134642317 / 9780134642314 Principles of Marketing Plus MyLab Marketing with Pearson eText -- Access Card Package Package consists of: 013449251X / 9780134492513 Principles of Marketing 0134518284 / 9780134518282 MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing

Product Identifiers

Publisher
Pearson Education
ISBN-10
013449251x
ISBN-13
9780134492513
eBay Product ID (ePID)
9038274459

Product Key Features

Author
Gary Armstrong
Publication Name
Principles of Marketing
Format
Hardcover
Language
English
Publication Year
2017
Type
Textbook
Number of Pages
736 Pages

Dimensions

Item Length
11.2in
Item Height
1.4in
Item Width
8.9in
Item Weight
60.8 Oz

Additional Product Features

Lc Classification Number
Hf5415.K636 2018
Edition Number
17
Table of Content
Part 1: Defining Marketing and the Marketing Process 1. Marketing: Creating Customer Value and Engagement 2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships Part 2: Understanding the Marketplace and Consumer Value 3. Analyzing the Marketing Environment 4. Managing Marketing Information to Gain Customer Insights 5. Consumer Markets and Buyer Behavior 6. Business Markets and Business Buyer Behavior Part 3: Designing a Customer Value--Driven Strategy and Mix 7. Customer Value--Driven Marketing Strategy: Creating Value for Target Customers 8. Products, Services, and Brands: Building Customer Value 9. Developing New Products and Managing the Product Life Cycle 10. Pricing: Understanding and Capturing Customer Value 11. Pricing Strategies: Additional Considerations 12. Marketing Channels: Delivering Customer Value 13. Retailing and Wholesaling 14. Engaging Consumers and Communicating Customer Value: Integrated Marketing Communication Strategy 15. Advertising and Public Relations 16. Personal Selling and Sales Promotion 17. Direct, Online, Social Media, and Mobile Marketing Part 4: Extending Marketing 18. Creating Competitive Advantage 19. The Global Marketplace 20. Sustainable Marketing: Social Responsibility and Ethics Appendix 1: Marketing Plan Appendix 2: Marketing by the Numbers Appendix 3: Careers in Marketing
Copyright Date
2018
Target Audience
College Audience
Topic
Marketing / General
Lccn
2016-022842
Dewey Decimal
658.8
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

Item description from the seller

SecondSalecom

SecondSalecom

98.1% positive feedback
24.6M items sold
Visit storeContact

Detailed seller ratings

Average for the last 12 months

Accurate description
4.9
Reasonable shipping cost
5.0
Shipping speed
5.0
Communication
5.0

Popular categories from this store

See allcategories
BooksCDDVD & Blu-RayVideo GamesOther

Seller feedback (5,916,308)

5***u (3375)- Feedback left by buyer.
Past month
Verified purchase
🏆 SUPER STAR 🤩 AMAZING PHOTOS 🎯 ACCURATE DESCRIPTION ✏️ GENUINE PRODUCTS 💎 HIGH QUALITY 🍯 SUPER PRICES 💰 EASY TO WORK WITH 🍰 ECONOMY HANDLING ⏱️ FAST SHIPPING 🚀 BUBBLE PACKAGE 📦 ARRIVED WITHIN DAYS 🌎 EXCEPTIONAL COMMUNICATION 🎙️ OUTSTANDING CUSTOMER SERVICE 🛎️ GREAT SENSE OF HUMOR 🍿 TOTAL ASSET TO THE EBAY-ECO SYSTEM 🥇 SAVED SELLER 🎱 PROMT REPLY FOR RETURNS 🎯 WOULD BUY FROM AGAIN 🧲 UNDER PROMISES OVER DELIVERS ⛳️ MADE ME VERY HAPPY 🌈 LEFT POSITIVE FEEDBACK 🌼 THANK YOU! 😇 A+++
The Vagina Monologues: The V-Day Edition - Paperback By Ensler, Eve - GOOD (#256483825606)
z***z (602)- Feedback left by buyer.
Past 6 months
Verified purchase
🏆 SUPER STAR 🤩 AMAZING PHOTOS 🎯 ACCURATE DESCRIPTION ✏️ GENUINE PRODUCTS 💎 HIGH QUALITY 🍯 SUPER PRICES 💰 EASY TO WORK WITH 🍰 ECONOMY HANDLING ⏱️ FAST SHIPPING 🚀 BUBBLE PACKAGE 📦 ARRIVED WITHIN DAYS 🌎 EXCEPTIONAL COMMUNICATION 🎙️ OUTSTANDING CUSTOMER SERVICE 🛎️ GREAT SENSE OF HUMOR 🍿 TOTAL ASSET TO THE EBAY-ECO SYSTEM 🥇 SAVED SELLER 🎱 PROMT REPLY FOR RETURNS 🎯 WOULD BUY FROM AGAIN 🧲 UNDER PROMISES OVER DELIVERS ⛳️ MADE ME VERY HAPPY 🌈 LEFT POSITIVE FEEDBACK 🌼 THANK YOU! 😇 A+++
Steve Jobs - Audio CD By Walter Isaacson - GOOD (#266661785158)
n***e (403)- Feedback left by buyer.
Past 6 months
Verified purchase
This item didn’t come in exactly as pictured, but the seller responded immediately and was very gracious in offering me a partial refund even bough I wasn’t expecting one for what I paid for the item. I have bought from this seller before, and they are reputable and stand behind the products they sell. My other transactions with them have been perfect. Great communication. Packaging and price were good. Fairly fast shipping, too. Thanks.
Rhinestone Cowboy: An Autobiography - Hardcover By Glen Campbell - ACCEPTABLE (#275551036107)
See all feedback

Product ratings and reviews

Learn more
Write a review
No ratings or reviews yet
Be the first to write the review.

More to explore: