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The Michelin Men: Driving an Empire - Hardcover By Lottman, Herbert - GOOD - Picture 1 of 1
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The Michelin Men: Driving an Empire - Hardcover By Lottman, Herbert - GOOD

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Brand
Unbranded
Book Title
The Michelin Men: Driving an Empire
MPN
Does not apply
ISBN
9781860648960
Publication Year
2004
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Michelin Men : Driving an Empire
Item Height
1.2in
Author
Herbert R. Lottman
Item Length
9.3in
Publisher
I. B. Tauris & Company, The Limited
Item Width
6.4in
Item Weight
22.3 Oz
Number of Pages
320 Pages

About this product

Product Information

This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides". The Michelin history, as described here by Herbert Lottman, reveals insights into the development of this remarkable business.

Product Identifiers

Publisher
I. B. Tauris & Company, The Limited
ISBN-10
1860648967
ISBN-13
9781860648960
eBay Product ID (ePID)
2507418

Product Key Features

Author
Herbert R. Lottman
Publication Name
Michelin Men : Driving an Empire
Format
Hardcover
Language
English
Publication Year
2004
Type
Textbook
Number of Pages
320 Pages

Dimensions

Item Length
9.3in
Item Height
1.2in
Item Width
6.4in
Item Weight
22.3 Oz

Additional Product Features

Lc Classification Number
Ts1912
Reviews
"[Lottman] delivers an intriguing history of the French family-controlled tire company... his readable account is surprisingly detailed about the inner workings of the business." -Publishers Weekly "Fascinating." -Booklist "The historical vignettes manage to bring to life a time whose fierce competition and big personalities - not least two idiosyncratic brothers from provincial France - did so much to shape how we move around today." -Wall Street Journal "...an enthralling look into 20th century French society...a hundred times better than a management study, the detailed narrative of Herbert Lottman unveils secrets of...one of France's most successful manufacturers."--Nouvel Observateur "Herbert Lottman reveals...the secrets of this company...one discovers the astonishing saga of a family that even today presides over the destiny of [Michelin]...."--Le Figaro "From the heart of the Auvergne region to the ultra-secret Michelin site in Reno . . . Herbert Lottman leads us through the saga of an enterprise that dominates the world tire market, while at the same time being a censor of exactly how a dish should be cooked."--Le Monde, ""[Lottman] delivers an intriguing history of the French family-controlled tire company... his readable account is surprisingly detailed about the inner workings of the business."" - Publishers Weekly ""Fascinating."" - Booklist ""The historical vignettes manage to bring to life a time whose fierce competition and big personalities - not least two idiosyncratic brothers from provincial France - did so much to shape how we move around today."" - Wall Street Journal ""...an enthralling look into 20th century French society...a hundred times better than a management study, the detailed narrative of Herbert Lottman unveils secrets of...one of France's most successful manufacturers.""-- Nouvel Observateur ""Herbert Lottman reveals...the secrets of this company...one discovers the astonishing saga of a family that even today presides over the destiny of [Michelin]....""-- Le Figaro ""From the heart of the Auvergne region to the ultra-secret Michelin site in Reno . . . Herbert Lottman leads us through the saga of an enterprise that dominates the world tire market, while at the same time being a censor of exactly how a dish should be cooked.""-- Le Monde, "[Lottman] delivers an intriguing history of the French family-controlled tire company... his readable account is surprisingly detailed about the inner workings of the business." - Publishers Weekly "Fascinating." - Booklist "The historical vignettes manage to bring to life a time whose fierce competition and big personalities - not least two idiosyncratic brothers from provincial France - did so much to shape how we move around today." - Wall Street Journal "...an enthralling look into 20th century French society...a hundred times better than a management study, the detailed narrative of Herbert Lottman unveils secrets of...one of France's most successful manufacturers."-- Nouvel Observateur "Herbert Lottman reveals...the secrets of this company...one discovers the astonishing saga of a family that even today presides over the destiny of [Michelin]...."-- Le Figaro "From the heart of the Auvergne region to the ultra-secret Michelin site in Reno . . . Herbert Lottman leads us through the saga of an enterprise that dominates the world tire market, while at the same time being a censor of exactly how a dish should be cooked."-- Le Monde, "[Lottman] delivers an intriguing history of the French family-controlled tire company... his readable account is surprisingly detailed about the inner workings of the business." - Publishers Weekly "Fascinating." - Booklist "The historical vignettes manage to bring to life a time whose fierce competition and big personalities - not least two idiosyncratic brothers from provincial France - did so much to shape how we move around today." - Wall Street Journal "...an enthralling look into 20th century French society...a hundred times better than a management study, the detailed narrative of Herbert Lottman unveils secrets of...one of France's most successful manufacturers."--Nouvel Observateur "Herbert Lottman reveals...the secrets of this company...one discovers the astonishing saga of a family that even today presides over the destiny of [Michelin]...."--Le Figaro "From the heart of the Auvergne region to the ultra-secret Michelin site in Reno . . . Herbert Lottman leads us through the saga of an enterprise that dominates the world tire market, while at the same time being a censor of exactly how a dish should be cooked."--Le Monde
Table of Content
A Little Red Book * Prehistory * A Michelin in the Family * The Brothers Miraculous * A Tire is Born * Of Bikes, Cars and Motorcars * Paris-Bordeaux or Bust * Bibendum * 1900: "This volume appears with the Century" * Coming of Age * Friend of the People * Exporting the Michelin Way * Room at the Top * At Home * Andreacute;'s Air war * Andreacute;'s Battles * More Serious Business * Of Bombs and Tires * Tourists on the Battlefield * After the Armistice * Postwar Problems * Another Andreacute; * Those Stars * Prosperity * Downturn * Death of a Michelin * 1936 and After * Clermont and Vichy * New Beginnings * The Guide in a time of Scarcity * Bad Times and Good Hopes * The Guide at Fifty * The Future and Francois * America ma Piano * The Red and the Green * Michelin International * The Road Back * Global Guide * Michelin in our Time * Bibendum's Big Business * The Next Turn in the Road
Copyright Date
2004
Target Audience
College Audience
Topic
General, Manufacturing, Corporate & Business History, Business
Lccn
2004-274007
Dewey Decimal
338.7678320944
Dewey Edition
21
Illustrated
Yes
Genre
Biography & Autobiography, Technology & Engineering, Business & Economics, History

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  • by obob-obob
    Sep 06, 2009

    Why "The Michelin Men" makes for a great read...

    This is a very good book that describes the evolution of Michelin, the family and the company. Michelin is a unique blend of technology, art and marketing that culminates in a truly different product and a different approach to marketing. The interesting stories of the founders and subsequent leaders, their decisions and their emergence as one of the pre-eminent innovators and manufacturers in the industry make for good reading. In this industry, mostly invisible to consumers and not often cited by business watchers, Lottman's book provides an interesting glimpse into the big business that provides us with products (tires) that are taken for granted, largely unappreciated and have done much to improve our lives.

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