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Understanding Media: The Extensions of Man - Paperback - GOOD

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Brand
Unbranded
MPN
Does not apply
ISBN
0262631598
Book Title
Understanding Media : the Extensions of Man
Item Length
9in
Publisher
MIT Press
Publication Year
1994
Format
Trade Paperback
Language
English
Item Height
0.9in
Author
Marshall. Mcluhan
Genre
Technology & Engineering, Language Arts & Disciplines, Social Science
Topic
Communication Studies, Media Studies, Social Aspects, Sociology / General
Item Width
6in
Item Weight
19.3 Oz
Number of Pages
392 Pages

About this product

Product Information

Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

Product Identifiers

Publisher
MIT Press
ISBN-10
0262631598
ISBN-13
9780262631594
eBay Product ID (ePID)
104345

Product Key Features

Book Title
Understanding Media : the Extensions of Man
Author
Marshall. Mcluhan
Format
Trade Paperback
Language
English
Topic
Communication Studies, Media Studies, Social Aspects, Sociology / General
Publication Year
1994
Genre
Technology & Engineering, Language Arts & Disciplines, Social Science
Number of Pages
392 Pages

Dimensions

Item Length
9in
Item Height
0.9in
Item Width
6in
Item Weight
19.3 Oz

Additional Product Features

Lc Classification Number
P90.M26 1994
Grade from
College Graduate Student
Reviews
...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word., "...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word." Wall Street Journal, "...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Mediais a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word." - Wall Street Journal, "...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technologyshape human behavior in the era of mass communication. The book is a cautionary tale for marketerstoday who hear the Web's siren call and ignore the power of the spoken word." Wall StreetJournal
Copyright Date
1994
Lccn
94-027722
Dewey Decimal
302.2/3
Intended Audience
Trade
Dewey Edition
21

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