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Made to Stick: Why Some Ideas Survive and Others Die - Hardcover - GOOD
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More than 10 available / 285 sold
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Located in: Montgomery, Illinois, United States
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Estimated between Fri, May 31 and Wed, Jun 5 to 43230
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eBay item number:264631574643
Item specifics
- Condition
- Brand
- Unbranded
- MPN
- Does not apply
- ISBN
- 1400064287
- Book Title
- Made to Stick : Why Some Ideas Survive and Others Die
- Item Length
- 8.6in
- Publisher
- Random House Publishing Group
- Publication Year
- 2007
- Format
- Hardcover
- Language
- English
- Item Height
- 1.2in
- Genre
- Self-Help, Psychology, Business & Economics, Language Arts & Disciplines, Philosophy
- Topic
- Business Communication / General, Communication Studies, Personal Success, Epistemology, Social Psychology, Motivational & Inspirational
- Item Width
- 5.7in
- Item Weight
- 15.6 Oz
- Number of Pages
- 336 Pages
About this product
Product Information
NEW YORK TIMES BESTSELLER * The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. "Anyone interested in influencing others--to buy, to vote, to learn, to diet, to give to charity or to start a revolution--can learn from this book."-- The Washington Post Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick." In Made to Stick , Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.
Product Identifiers
Publisher
Random House Publishing Group
ISBN-10
1400064287
ISBN-13
9781400064281
eBay Product ID (ePID)
54359942
Product Key Features
Book Title
Made to Stick : Why Some Ideas Survive and Others Die
Format
Hardcover
Language
English
Topic
Business Communication / General, Communication Studies, Personal Success, Epistemology, Social Psychology, Motivational & Inspirational
Publication Year
2007
Genre
Self-Help, Psychology, Business & Economics, Language Arts & Disciplines, Philosophy
Number of Pages
336 Pages
Dimensions
Item Length
8.6in
Item Height
1.2in
Item Width
5.7in
Item Weight
15.6 Oz
Additional Product Features
Lc Classification Number
Hm1033.H43 2007
Reviews
" Made to Stick summons plenty of brain science, social history, and behavioral psychology to explain what makes an idea winning and memorable--and the Heaths do the telling with beautiful clarity." --The Christian Science Monitor "Utterly compelling." --Los Angeles Times "Surprising and provocative." --The New York Sun "Savvy." --People "Fun to read and solidly researched." -- Publishers Weekly (starred review)
Copyright Date
2007
Lccn
2006-046467
Dewey Decimal
302/.13
Intended Audience
Trade
Dewey Edition
22
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:264631574643
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US $4.95 (approx C $6.78) | US $4.95 (approx C $6.78) | United States | Standard Shipping (DGM SmartMail Expedited) | Estimated between Wed, Jun 5 and Mon, Jun 10 to 43230 |
US $10.95 (approx C $15.00) | US $10.95 (approx C $15.00) | United States | Expedited Shipping (FedEx 2Day®) | Estimated between Wed, May 29 and Thu, May 30 to 43230 |
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🏆 SUPER STAR 🤩 AMAZING PHOTOS 🎯 ACCURATE DESCRIPTION ✏️ GENUINE PRODUCTS 💎 HIGH QUALITY 🍯 SUPER PRICES 💰 EASY TO WORK WITH 🍰 ECONOMY HANDLING ⏱️ FAST SHIPPING 🚀 BUBBLE PACKAGE 📦 ARRIVED WITHIN DAYS 🌎 EXCEPTIONAL COMMUNICATION 🎙️ OUTSTANDING CUSTOMER SERVICE 🛎️ GREAT SENSE OF HUMOR 🍿 TOTAL ASSET TO THE EBAY-ECO SYSTEM 🥇 SAVED SELLER 🎱 PROMT REPLY FOR RETURNS 🎯 WOULD BUY FROM AGAIN 🧲 UNDER PROMISES OVER DELIVERS ⛳️ MADE ME VERY HAPPY 🌈 LEFT POSITIVE FEEDBACK 🌼 THANK YOU! 😇 A+++
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🏆 SUPER STAR 🤩 AMAZING PHOTOS 🎯 ACCURATE DESCRIPTION ✏️ GENUINE PRODUCTS 💎 HIGH QUALITY 🍯 SUPER PRICES 💰 EASY TO WORK WITH 🍰 ECONOMY HANDLING ⏱️ FAST SHIPPING 🚀 BUBBLE PACKAGE 📦 ARRIVED WITHIN DAYS 🌎 EXCEPTIONAL COMMUNICATION 🎙️ OUTSTANDING CUSTOMER SERVICE 🛎️ GREAT SENSE OF HUMOR 🍿 TOTAL ASSET TO THE EBAY-ECO SYSTEM 🥇 SAVED SELLER 🎱 PROMT REPLY FOR RETURNS 🎯 WOULD BUY FROM AGAIN 🧲 UNDER PROMISES OVER DELIVERS ⛳️ MADE ME VERY HAPPY 🌈 LEFT POSITIVE FEEDBACK 🌼 THANK YOU! 😇 A+++
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This item didn’t come in exactly as pictured, but the seller responded immediately and was very gracious in offering me a partial refund even bough I wasn’t expecting one for what I paid for the item. I have bought from this seller before, and they are reputable and stand behind the products they sell. My other transactions with them have been perfect. Great communication. Packaging and price were good. Fairly fast shipping, too. Thanks.
Product ratings and reviews
Most relevant reviews
- May 27, 2020Top favourable review
Dated Case Studies, Timeless Advice
Verified purchase: YesCondition: Pre-OwnedSold by: thrift.books
- May 10, 2017
Tips to make your stories and messaging sticky!
Verified purchase: YesCondition: Pre-OwnedSold by: buymystuff407
- Jun 18, 2009
A very sticky read! And that's a good thing!
- Feb 14, 2019
Awesome book with great ideas for everyday use
Verified purchase: YesCondition: Pre-OwnedSold by: proactivebooks
- Jul 26, 2021
Make it memorable!
Verified purchase: YesCondition: Pre-OwnedSold by: second.sale
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