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Never Get a Real Job: How to Dump Your Boss, Build a Business and Not G - GOOD

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Brand
Unbranded
MPN
Does not apply
ISBN
9780470643860
Book Title
Never GETA Real Job : How to Dump Your Boss, Build a Business and Not Go Broke
Item Length
8.8in
Publisher
Wiley & Sons, Incorporated, John
Publication Year
2010
Format
Hardcover
Language
English
Item Height
1in
Author
Scott Gerber
Genre
Business & Economics
Topic
Personal Success, Entrepreneurship, New Business Enterprises, Small Business
Item Width
5.8in
Item Weight
14.3 Oz
Number of Pages
272 Pages

About this product

Product Information

Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a hard-working, self-taught 26-year-old hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial real" job. In Never Get a Real Job: How to Dump Your Boss, Build a Business, and Not Go Broke , Gerber challenges the social conventions behind the real job and empowers young people to take control of their lives and dump their nine-to-fives--or their quest to attain them. Drawing upon case studies, experiences, and observations, Scott dissects failures, shares hard-learned lessons, and presents practical, affordable, and systematic action steps to building, managing, and marketing a successful business on a shoestring budget. The proven, no-b.s. methodology presented in Never Get a Real Job teaches unemployed and underemployed Gen-Yers, aspiring small business owners, students, and recent college graduates how to quit 9-to-5s, become their own bosses, and achieve financial independence.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470643862
ISBN-13
9780470643860
eBay Product ID (ePID)
92419421

Product Key Features

Book Title
Never GETA Real Job : How to Dump Your Boss, Build a Business and Not Go Broke
Author
Scott Gerber
Format
Hardcover
Language
English
Topic
Personal Success, Entrepreneurship, New Business Enterprises, Small Business
Publication Year
2010
Genre
Business & Economics
Number of Pages
272 Pages

Dimensions

Item Length
8.8in
Item Height
1in
Item Width
5.8in
Item Weight
14.3 Oz

Additional Product Features

Lc Classification Number
Hb615.G48 2010
Table of Content
Acknowledgments xiii Foreword Michael Simmons xvii Introduction: Never Get a "Real" Job 1 Who Needs the 9-to-5? 4 I Know You 6 What You Can Expect to Get from This Book 7 All Aboard the Death to the "Real" Job Express! 8 Part One The Breakdown 11 Chapter 1 Everyone Poops. Yours Isn't Special 13 College: The Drunken Road to Easy Street 16 Dude, Where's My Dream Job? 17 Welcome to Your "Real" Job, Mr. Janitor 18 The Broken Promise 24 Chapter 2 No One Cares About You--Unless You Make Them Care 29 You are Not Special 32 Claiming to Be a Winner Does Not Make You One 33 You're Brilliant . . . So What? 34 Lifestyles of the Poor and Vain 34 Shut Up, Pinocchio 35 Put It on My Tab 36 Chapter 3 Darwin + Murphy = Reality 39 Your Business is Not the Exception to Any Rule 42 The Worst-Case Scenario is the Only Scenario 48 No One Will Invest in Your Idea 50 Part Two Building a Foundation 55 Chapter 4 Get Off Your Ass and Start Up! 57 Get Real with Your Finances 60 Those Who Reinvent the Wheel are Doomed to Be Run Over by It 65 What Do You Know, Anyway? 68 Keep It Simple, Stupid 71 The Bottomless Money Pit 74 Can Your SWOT Team Do CPR? 77 Chapter 5 Business Plans Suck 81 Toss the Old-School Business Plan 84 The One-Paragraph Start-Up Plan 90 Chapter 6 To Partner or Not to Partner 99 The Worst Partners for Your Start-Up 102 Don't Consider Letting Worthless Flaky People Try Out 105 Never Jump Right In: The Water's Not Fine 110 Part Three From the Ground Up 113 Chapter 7 Act Like a Start-Up, Stupid 115 Surviving a "Real" Day in the Life 117 Get Your Head in the Game, Chump 123 Design Your Entrepreneurial Life 128 "Mind" Your Business 136 Chapter 8 Shoestrapping (Because the Boot is Too Damn Expensive) 145 Fake It 'Til You Make It 147 The Only Team Your Money Can Buy 155 Do What Makes Cents 164 Cash Flow or Die! 166 Chapter 9 Those Phones Won't Ring Themselves: The 15 Principles of a Power Seller 173 Come Out! Come Out! Wherever You Are! 175 Sell Like There's No Tomorrow--Or There Won't Be 179 Chapter 10 Facebook Isn't a Marketing Strategy 203 Message before Platform 205 Think Guerrilla, Not Godzilla 220 Conclusion 237 Index 241
Copyright Date
2011
Lccn
2010-024730
Dewey Decimal
658.1/1
Intended Audience
Trade
Dewey Edition
22

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