Picture 1 of 1
Principles of Marketing Engineering and Analytics by Arvind Rangaswamy, Gary L.
Condition:
Price:
US $13.49
ApproximatelyC $18.44
- Buy It NowPrinciples of Marketing Engineering and Analytics by Arvind Rangaswamy, Gary L.
Shipping:
Located in: Nashua, New Hampshire, United States
Delivery:
Estimated between Thu, May 30 and Tue, Jun 4 to 43230
Returns:
Payments:
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:266358513399
Item specifics
- Condition
- Subject
- Marketing
- ISBN
- 9780985764821
- Publication Year
- 2017
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Principles of Marketing Engineering and Analytics
- Item Height
- 1in
- Item Length
- 10in
- Publisher
- Decisionpro, Inc.
- Item Width
- 7in
- Number of Pages
- Xvi, 305 Pages
About this product
Product Information
The 21st century business environment demands more analysis and rigor in marketing decision making. And the business press is abuzz with the wonders of analytics. Increasingly, marketing decision making is becoming like design engineering- putting together concepts, data, analyses, and simulations to learn about the marketplace (analytics) and to design effective marketing plans (engineering). While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). We offer an accessible overview of the most widely used marketing engineering and analytics concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with marketing engineering and analytics. The interested reader can go beyond the conceptual material in this book and learn how to apply these concepts using the software tools, cases and exercises available at www.DecisionPro.biz. That material, in concert with the descriptions here will both inform the reader and translate the concepts here into context-specific decisions and actions.
Product Identifiers
Publisher
Decisionpro, Inc.
ISBN-10
0985764821
ISBN-13
9780985764821
eBay Product ID (ePID)
237796430
Product Key Features
Publication Name
Principles of Marketing Engineering and Analytics
Format
Trade Paperback
Language
English
Publication Year
2017
Type
Textbook
Number of Pages
Xvi, 305 Pages
Dimensions
Item Length
10in
Item Height
1in
Item Width
7in
Additional Product Features
Lc Classification Number
Hf5415.135.L5 2017
Edition Number
3
Copyright Date
2017
Target Audience
College Audience
Topic
Marketing / General
Dewey Decimal
658.802
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:266358513399
Shipping and handling
Item location:
Nashua, New Hampshire, United States
Ships to:
Afghanistan, Albania, Algeria, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Fiji, Finland, France, Gabon Republic, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Mauritania, Mauritius, Mexico, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, New Zealand, Nicaragua, Niger, Nigeria, Norway, Oman, Pakistan, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Republic of Croatia, Republic of the Congo, Romania, Rwanda, Saint Kitts-Nevis, Saint Lucia, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, Suriname, Swaziland, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Uganda, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Vanuatu, Vatican City State, Vietnam, Wallis and Futuna, Western Samoa, Yemen, Zambia, Zimbabwe
Excludes:
Barbados, French Guiana, French Polynesia, Guadeloupe, Libya, Martinique, New Caledonia, Reunion, Russian Federation, Ukraine, Venezuela
| Shipping and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| US $5.61 (approx C $7.67) | United States | Economy Shipping (USPS Media MailTM) | Estimated between Thu, May 30 and Tue, Jun 4 to 43230 |
| Handling time |
|---|
| Will usually ship within 3 business days of receiving cleared payment. |
| Taxes |
|---|
| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases |
Sales tax for an item #266358513399
Sales tax for an item #266358513399
Seller collects sales tax for items shipped to the following provinces:
| Province | Sales Tax Rate |
|---|
Return policy
| Return policy details |
|---|
| The seller will not accept returns for this item. |
Payment details
Payment methods
Seller feedback (43)
y***_ (49)- Feedback left by buyer.
Past 6 months
Verified purchase
Wow!!!! Thank you do much for the delivery. In better condition than I could have ever imagined and it came a day early. Fantastic value and communication throughout transaction. Highly Highly recommended A++++
7***3 (124)- Feedback left by buyer.
Past 6 months
Verified purchase
Wrong book was sent. Contacted the seller. Seller sent correct book hassle free. Great business great experience thank you
i***p (366)- Feedback left by buyer.
Past 6 months
Verified purchase
Fast shipping and carefully packaged. Good communication.
Product ratings and reviews
More to explore:
- Lehninger Principles of Biochemistry School Textbooks & Study Guides,
- Marketing Textbooks,
- Gary Larson Fiction & Books,
- Marketing Textbook Textbooks,
- Fiction Books & Gary Paulsen Fiction,
- Marketing Dictionaries & Reference Books,
- Fiction Books & Gary Larson Fiction,
- Gary Larson Humor Fiction Fiction & Books,
- Gary Paulsen Action Fiction Fiction & Books,
- Gary Paulsen Fiction & Books in Spanish Fiction