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Bamboozled at the Revolution: How Big Media Lost Billions in the Battle f - GOOD

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Brand
Unbranded
Book Title
Bamboozled at the Revolution: How Big Media Lost Billions in the
MPN
Does not apply
ISBN
9780670899807
Subject Area
Computers, Technology & Engineering, Business & Economics, History, Social Science, Performing Arts
Publication Name
Bamboozled at the Revolution : How Big Media Lost Billions in the Battle for the Internet
Item Length
9.6 in
Publisher
Penguin Publishing Group
Subject
Industries / Computers & Information Technology, Media Studies, Television / General, Television & Video, General
Publication Year
2002
Type
Textbook
Format
Hardcover
Language
English
Item Height
1.2 in
Author
John Motavalli
Item Width
6.4 in
Item Weight
22 Oz
Number of Pages
320 Pages

About this product

Product Information

The 1990s was one of the most dynamic eras in American business history. Technology was advancing at such a rapid pace, with such widespread growth, and with such giddy enthusiasm from investors, that it seemed too good to last. It was. Media insider John Motavalli gives a vivid account from the front lines of the compelling drama that developed in the media industry during this time, as old-world, advertising-driven companies thought they'd found a new world to dominate. But it led to some rather colossal failures. Time Warner's FSN was a multibillion-dollar interactive cable disaster and its sequel, the Web-based Pathfinder, was even more embarrasing. Disney, Rupert Murdoch's News Corp, and the New York Times Company also stumbled. These examples are just the tip of the iceberg: this struggle is one of the great business follies of our time and continued until January 2000, when AOL swallowed up Time Warner, a first-of-its-kind marriage of new and old. Fast paced and exciting, Bamboozled at the Revolution reveals a period of wonderful excess and is sure to join Barbarians at the Gate , Burn Rate , and, more recently, The New New Thing as the definitive portraits of unique eras in business.

Product Identifiers

Publisher
Penguin Publishing Group
ISBN-10
0670899801
ISBN-13
9780670899807
eBay Product ID (ePID)
2266443

Product Key Features

Author
John Motavalli
Publication Name
Bamboozled at the Revolution : How Big Media Lost Billions in the Battle for the Internet
Format
Hardcover
Language
English
Subject
Industries / Computers & Information Technology, Media Studies, Television / General, Television & Video, General
Publication Year
2002
Type
Textbook
Subject Area
Computers, Technology & Engineering, Business & Economics, History, Social Science, Performing Arts
Number of Pages
320 Pages

Dimensions

Item Length
9.6 in
Item Height
1.2 in
Item Width
6.4 in
Item Weight
22 Oz

Additional Product Features

LCCN
2002-022969
Intended Audience
Trade
Lc Classification Number
He8700.8.M68 2002
Copyright Date
2002
Dewey Decimal
384.3/1
Dewey Edition
21

Item description from the seller

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