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Beer School: Bottling Success at the Brooklyn Brewery - Paperback - VERY GOOD
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ApproximatelyC $5.32
- Buy It NowBeer School: Bottling Success at the Brooklyn Brewery - Paperback - VERY GOOD
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Located in: Montgomery, Illinois, United States
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eBay item number:266770408952
Item specifics
- Condition
- Brand
- Unbranded
- MPN
- Does not apply
- ISBN
- 9780470068670
- Book Title
- Beer School : Bottling Success at the Brooklyn Brewery
- Item Length
- 8.4in
- Publisher
- Wiley & Sons, Incorporated, John
- Publication Year
- 2007
- Format
- Perfect
- Language
- English
- Item Height
- 0.9in
- Genre
- Business & Economics
- Topic
- Entrepreneurship, Industries / Food Industry
- Item Width
- 5.5in
- Item Weight
- 12 Oz
- Number of Pages
- 304 Pages
About this product
Product Information
A journalist and a banker share the life and business lessons they learned while building a successful brewery in New York City "A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs." Michael Jackson, The Beer Hunter "This account serves up more than the usual suds and foam its counsel is sound and its prose lively, and it should appeal to both wannabe industrialists and beer drinkers, not that those categories are mutually exclusive." Publishers Weekly "Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom's book an A++!" Norm Brodsky, Senior Contributing Editor, Inc. magazine "Steve Hindy and Tom Potter's Beer School may be the first business book ever that could set the cold heart of a Hollywood producer racing. This one has it all, Mr. DeMille, and if I owned the rights, I'd already have my people on the line with your people." Jack Curtin, Celebrator Beer News "Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established." Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor of The Road to Success: How to Manage Growth "The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale." Ken Grossman, founder, Sierra Nevada Brewing Co.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470068671
ISBN-13
9780470068670
eBay Product ID (ePID)
56996949
Product Key Features
Book Title
Beer School : Bottling Success at the Brooklyn Brewery
Format
Perfect
Language
English
Topic
Entrepreneurship, Industries / Food Industry
Publication Year
2007
Genre
Business & Economics
Number of Pages
304 Pages
Dimensions
Item Length
8.4in
Item Height
0.9in
Item Width
5.5in
Item Weight
12 Oz
Additional Product Features
Lc Classification Number
Hd9397.U54b744 2007
Reviews
"This gripping and lighthearted read charts their successes and failures and leaves you thirty for more." (Sainsbury's Magazine, September 2009)
Table of Content
Foreword. Preface Steve and Tom Introduce the Brooklyn Brewery. Acknowledgments. Chapter 1. Steve Tells How Choosing a Partner Is Like a Second Marriage. Lesson One: Even a Dog Can Shake Hands. Chapter 2. Steve Discusses the Importance of Building a Solid Team. Lesson Two: Is It a Business or a Family Business? Chapter 3. Tom Talks about Creating the Business Plan: A Money-Raising Tool and More. Lesson Three: The Business Plan Won't Be Graded on a Curve. Chapter 4. Tom Asks, "What's the True Mission of the Business?" Lesson Four: Being Flexible If the Mission Statement Becomes "Mission Impossible". Chapter 5. Steve Discusses the Keys to Successfully Motivating Employees. Lesson Five: Feeling Good Is No Substitute for Prudent Controls. Chapter 6. Tom Tells the Story of Their Dot-Com Revolution: Fishing for Finance and Failing. Lesson Six: Chasing Money Is Not a Business Strategy. Chapter 7. Steve Talks about Building a Brewery in Brooklyn. Lesson Seven: Sometimes You Stand Alone. Chapter 8. Steve Discusses Publicity: The Press Wants You! Lesson Eight: A News Release Can Go a Long Way. Chapter 9. Steve Reveals How the Revolution Kills Its Leaders First. Lesson Nine: Hiring and Firing. Chapter 10. Tom Talks about Cashing Out and Reinventing the Business, Again. Lesson Ten: Only You Will Know When It's Time to Sell. Chapter 11. Tom Wants to Know If You Have What It Takes. Lesson Eleven: There Are No Entrance Exams for Entrepreneurs. Timeline. Index.
Copyright Date
2005
Dewey Decimal
338.7/66342/0974723
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
Item description from the seller
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eBay item number:266770408952
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| Free shipping | United States | Economy Shipping (USPS Media MailTM) | Estimated between Mon, Jun 3 and Fri, Jun 7 to 43230 |
| US $4.95 (approx C $6.77) | United States | Standard Shipping (DGM SmartMail Expedited) | Estimated between Thu, Jun 6 and Tue, Jun 11 to 43230 |
| US $10.95 (approx C $14.97) | United States | Expedited Shipping (FedEx 2Day®) | Estimated between Wed, May 29 and Thu, May 30 to 43230 |
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