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Public Relations Writing by James Mahoney (Paperback, 2013)
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- Buy It NowPublic Relations Writing by James Mahoney (Paperback, 2013)
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Located in: Kilsyth, VIC, Australia
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eBay item number:266809787363
Item specifics
- Condition
- Series
- x
- Subject Area
- Business
- Educational Level
- Adult & Further Education
- Level
- Beginner, Intermediate, Advanced, Proficiency, Business, Technical
- ISBN
- 9780195578591
- Publication Year
- 2013
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Public Relations Writing
- Item Height
- 246mm
- Publisher
- Oxford University Press Australia
- Item Width
- 170mm
- Subject
- Marketing
- Item Weight
- 438g
- Number of Pages
- 280 Pages
About this product
Product Information
Clear, precise, active and ethical writing that conveys a message is an essential and employable skill that all Public Relations students need to develop.Public Relations Writing illustrates how practice is based in communication theory while encouraging students to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. An understanding of why different writing approaches are needed for specific public relations tactics, as well as the practical aspects of writing for each are presented within an Australian context.Features Includes contributions from senior public relations practitioners and journalists so that students can learn from their real work-life experience. Toolkit - a set of aids to help students get started on practical writing tasks. Includes a basic grid for a SWOT, or force field, and/or PEST analysis, checklists, timelines and basic GANTT charts, examples of resources practitioners need to keep like media phone lists and much more.New to this edition New chapter on Social Media New activities and exercises and updated toolkit Updated chapter on Media Relations New international examples from New Zealand and Hong Kong.
Product Identifiers
Publisher
Oxford University Press Australia
ISBN-13
9780195578591
eBay Product ID (ePID)
182904286
Product Key Features
Publication Name
Public Relations Writing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2013
Type
Textbook
Number of Pages
280 Pages
Dimensions
Item Height
246mm
Item Width
170mm
Item Weight
438g
Additional Product Features
Country/Region of Manufacture
Australia
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:266809787363
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