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Contemporary Advertising William F.; Arens. 2004 Ninth Edition
US $12.00
ApproximatelyC $16.59
Condition:
Acceptable
A book with obvious wear. May have some damage to the cover but integrity still intact. The binding may be slightly damaged but integrity is still intact. Possible writing in margins, possible underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text. See the seller’s listing for full details and description of any imperfections.
- Buy It NowContemporary Advertising William F.; Arens. 2004 Ninth Edition
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Shipping:
US $6.20 (approx C $8.57) USPS Media MailTM.
Located in: Springvale, Maine, United States
Delivery:
Estimated between Thu, Aug 28 and Tue, Sep 2 to 94104
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eBay item number:267062067890
Item specifics
- Condition
- Binding
- Hardcover
- Product Group
- Book
- Weight
- 4 lbs
- IsTextBook
- Yes
- ISBN
- 9780072537727
About this product
Product Identifiers
Publisher
McGraw-Hill School Education Group
ISBN-10
0072537728
ISBN-13
9780072537727
eBay Product ID (ePID)
30256564
Product Key Features
Number of Pages
736 Pages
Publication Name
Contemporary Advertising
Language
English
Subject
Advertising & Promotion
Publication Year
2003
Type
Textbook
Subject Area
Business & Economics
Series
The Mcgraw-Hill/Irwin Series in Marketing
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
65.1 Oz
Item Length
11.1 in
Item Width
8.6 in
Additional Product Features
Edition Number
9
Intended Audience
College Audience
LCCN
2003-065006
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
659.1
Synopsis
Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the " coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
LC Classification Number
HF5821.B62 2004
Item description from the seller
Seller feedback (413)
- g***m (388)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller has excellent communication and also sent the item a couple hours after I ordered it. He was helpful and also packaged the item to make sure it arrived in perfect condition. He replied to my email fast and was great to work with. I recommend this seller to purchase items.
- l***y (5)- Feedback left by buyer.Past monthVerified purchaseExactly as pictured and my textbook came right in time for the school year!! Fast shipping and quality packaging. I had a positive experience with this seller- and for a good price!
- a***8 (81)- Feedback left by buyer.Past 6 monthsVerified purchaseThe item did not disappoint, and although shipping costs were a little high, it was very reasonably priced. It shipped w/in one hour of me ordering it, and great care was taken in packaging it. A pleasure doing business with you!
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Seller feedback (413)
- g***m (388)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller has excellent communication and also sent the item a couple hours after I ordered it. He was helpful and also packaged the item to make sure it arrived in perfect condition. He replied to my email fast and was great to work with. I recommend this seller to purchase items.
- l***y (5)- Feedback left by buyer.Past monthVerified purchaseExactly as pictured and my textbook came right in time for the school year!! Fast shipping and quality packaging. I had a positive experience with this seller- and for a good price!
- a***8 (81)- Feedback left by buyer.Past 6 monthsVerified purchaseThe item did not disappoint, and although shipping costs were a little high, it was very reasonably priced. It shipped w/in one hour of me ordering it, and great care was taken in packaging it. A pleasure doing business with you!