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Membership Essentials: Recruitment, Retention, Roles, Responsibiliti
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A book that looks new but has been read. Cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
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Item specifics
- Condition
- Book Title
- Membership Essentials: Recruitment, Retention, Roles, Responsibil
- ISBN
- 9781118976241
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
111897624X
ISBN-13
9781118976241
eBay Product ID (ePID)
7038788416
Product Key Features
Number of Pages
304 Pages
Language
English
Publication Name
Membership Essentials : Recruitment, Retention, Roles, Responsibilities, and Resources
Subject
General, Nonprofit Organizations & Charities / Marketing & Communications
Publication Year
2016
Type
Textbook
Subject Area
Social Science, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
19.2 Oz
Item Length
9.9 in
Item Width
7 in
Additional Product Features
Edition Number
2
Intended Audience
Scholarly & Professional
LCCN
2015-041787
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
060
Table Of Content
Acknowledgments vii About the ASAE-Wiley Series viii Introduction ix By Greg Fine, CAE Chapter 1 The Evolving Environment for Membership and Engagement 1 By Kenneth A. Doyle, FASAE, CAE, and Scott D. Oser, MBA Chapter 2 Strategic Planning as It Relates to Relationship-Building, Engagement, and Affiliation 13 By Kristine Metter, CAE Chapter 3 Defining Value 21 By Jay Karen, CAE Chapter 4 Governance as It Relates to Membership 33 By Charles W. L. Deale, FASAE, CAE Chapter 5 Membership is a Team Sport: Working with Other Departments 47 By Sara Miller, MBA, PMP, CAE Chapter 6 Managing a Global Membership 61 By Andrew Calhoun, CAE Chapter 7 An Overview of Membership Research 75 By Dean A. West, FASAE Chapter 8 Mission possible: Using Data to Drive Organizational Excellence: Collecting, Managing, and Using Member and Prospect Data 93 By Wes Trochlil and Sherry Budziak Chapter 9 Organizing and Developing the Membership Function to Deliver Value 111 By Sara Miller, MBA, PMP, CAE Chapter 10 Membership Categories and Dues Structures 125 By Sheri Jacobs, FASAE, CAE Chapter 11 The Role of Volunteers in Membership/Volunteer Management 139 By Miriam Wolk, CAE Chapter 12 Recruitment and Renewal Strategies 153 By Tony Rossell Chapter 13 Member-Get-a-Member Campaigns 175 By Melanie J. Penoyar, CAE Chapter 14 Digital Engagement: Online Communities, Web Delivery of Benefits, and Social Networking and Media 191 By Benjamin Martin, CAE Chapter 15 Membership Communication 207 By Christy Jones, CAE Chapter 16 Financial Metrics, Management, and Budgeting for Membership 231 By Susanne Connors Bowman, CAE American Academy of Pediatrics: Rebuilding Our Membership Dashboard 239 By Melissa Walling, IOM, CAE Chapter 17 Legal Considerations 251 By Jefferson C. Glassie, Esq., FASAE Chapter 18 Innovations and Potential Directions for Membership-Based Organizations 263 By Lowell M. Aplebaum, CAE, Greg Melia, CAE, and Melody A. Jordan-Carr, MS About the Executive Editor 279 Index 281
Synopsis
The updated and expanded ASAE guide to membership fundamentals Membership Essentials is the American Society of Association Executives' flagship guide to all aspects of membership development, recruitment, and retention. One of the five core topics for CAE preparation, membership is a fundamental area central to the role of membership director and association leader. This book is a comprehensive exploration of all aspects of membership, from engagement theory, to membership functions, to infrastructure, and much more. This new second edition has been updated with the most current practices, and includes expanded coverage of value proposition, strategic planning, model development, staff leadership, legal considerations, and other important topics that have come to the fore since the book's initial publication. Environmental factors and sustainability, governance, globalization, online communities, and the role of volunteers are discussed in greater depth, alongside foundational concepts that association leaders must understand to fill the role effectively. This book reflects the experience and expertise of thought leaders from a range of associations--small, large, local, regional, national, and global--and represents the ASAE's fundamental body of knowledge on membership topics, and provides an invaluable resource for those preparing for or already in association leadership positions. Engage members more fully in the evolving membership environment Develop models and strategies for relationships, engagement, and affiliation Explore ways in which the web and social media can benefit your membership Examine the implications of globalization and the related relational models The ASAE is comprised of over 21,000 association executives and industry partners from more than 10,000 organizations from around the world. The concepts presented in this book have been proven time and time again, and serve as a global template for membership management. Whether you're preparing for the CAE or striving to provide better association leadership, Membership Essentials is the resource you need at the ready., The updated and expanded ASAE guide to membership fundamentals Membership Essentials is the American Society of Association Executives' flagship guide to all aspects of membership development, recruitment, and retention., THE ASAE'S LANDMARK GUIDE TO MEMBERSHIP FUNDAMENTALS Membership remains a core pillar of many, if not most, associations today. It is a fundamental area central to the role of membership directors and association leaders and one of the nine areas to master when preparing for the Certified Association Executive (CAE). The Second Edition of Membership Essentials is the American Society of Association Executives' practical and comprehensive guide to membership development, recruitment, and retention. Step by step, Membership Essentials reviews all aspects of membership such as engagement theory, membership functions, infrastructure, global membership, delivering value, the role of volunteers, and much more. The text draws on the experience and expertise of a wide-range of consultants to the association community and thought leaders from associations (small, large, local, regional, national, and global) and represents the ASAE's essential body of knowledge on membership topics. Revised to include the most current and effective practices in the field today, the second edition contains expanded coverage of value proposition, strategic planning, model development, staff leadership, and legal considerations. Reflecting changes in technology and globalization, the text also offers updated information on environmental factors and sustainability, governance, online communities, and the role of volunteers. Membership Essentials covers the basic concepts, strategies, and techniques that association leaders must grasp in order to fulfill their duties effectively and offers a guide to membership fundamentals when prepping for the CAE.
LC Classification Number
AS6.J333 2016
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