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The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Suppor - GOOD

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Brand
Unbranded
MPN
Does not apply
ISBN
0470539658

About this product

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470539658
ISBN-13
9780470539651
eBay Product ID (ePID)
80108139

Product Key Features

Book Title
Nonprofit Marketing Guide : High-Impact, Low-Cost Ways to Build Support for Your Good Cause
Number of Pages
256 Pages
Language
English
Publication Year
2010
Topic
Nonprofit Organizations & Charities / General
Genre
Business & Economics
Author
Kivi Leroux Miller
Book Series
The Jossey-Bass Nonprofit Guidebook Ser.
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
15.2 Oz
Item Length
9.3 in
Item Width
7 in

Additional Product Features

Intended Audience
Trade
LCCN
2010-003894
TitleLeading
The
Dewey Edition
23
Series Volume Number
10
Dewey Decimal
658.8
Synopsis
The Nonprofit Marketing Guide offers understaffed and underfunded nonprofits no-nonsense, down-to-earth advice that shows you how to shape an effective marketing program that starts from where you are now and grows with your organization. The book is filled with smart, savvy marketing and communications techniques (both offline and online) that combine big-picture management and decision-making strategies with easy-to-apply ideas for implementing successful marketing campaigns that support your organization and cause. Praise for The Nonprofit Marketing Guide "This book is filled with practical advice, tips, and checklists everything you need in one book to help your nonprofit organization create and implement a marketing plan that gets results!" Beth Kanter , blogger, Beth's Blog, and coauthor, The Networked Nonprofit "Brilliant and comprehensive! Kivi Leroux Miller covers all the bases in this lively and insightful guide to marketing for nonprofit organizations. The breadth of her experience on both sides of the consultant-client divide shows clearly here. If you're responsible for marketing and communications and stretched to the limit and beyond, buy this book. You'll soon see how much easier your job becomes." Mal Warwick , author, Fundraising When Money Is Tigh t and How to Write Successful Fundraising Letters " The Nonprofit Marketing Guide provides needed direction for busy nonprofit professionals who find themselves doing multiple jobs without time to focus on effective marketing and communications. This book relieves the feeling of being overwhelmed and provides strategic direction for our valuable resources of time and money." Allison Treppa , director of marketing and communications, Michigan Nonprofit Association "As a tiny nonprofit with a total budget of about $100,000, we obviously have very little set aside for marketing. Kivi understands our situation and provides practical, useful, low-cost marketing advice that produces great results." Danielle Denhardt , board of directors, Fancy Cats Rescue Team, A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is, among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com., A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded., A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
LC Classification Number
HF5415.L474 2010

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