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Measure What Matters: Online Tools For Understanding Customers, Social Me - GOOD

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Brand
Unbranded
MPN
Does not apply
ISBN
9780470920107
Subject Area
Computers, Business & Economics, Mathematics
Publication Name
Measure What Matters : Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships
Item Length
9.1 in
Publisher
Wiley & Sons, Incorporated, John
Subject
Measurement, Customer Relations, Web / Social Media
Publication Year
2011
Type
Textbook
Format
Hardcover
Language
English
Item Height
1.2 in
Author
Katie Delahaye Paine
Item Width
6.2 in
Item Weight
16 Oz
Number of Pages
272 Pages

About this product

Product Information

In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470920106
ISBN-13
9780470920107
eBay Product ID (ePID)
102813921

Product Key Features

Author
Katie Delahaye Paine
Publication Name
Measure What Matters : Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships
Format
Hardcover
Language
English
Subject
Measurement, Customer Relations, Web / Social Media
Publication Year
2011
Type
Textbook
Subject Area
Computers, Business & Economics, Mathematics
Number of Pages
272 Pages

Dimensions

Item Length
9.1 in
Item Height
1.2 in
Item Width
6.2 in
Item Weight
16 Oz

Additional Product Features

LCCN
2010-043310
Intended Audience
Trade
Lc Classification Number
Hf5415.5.P34 2011
Table of Content
Foreword Larissa A. Grunig and James E. Grunig. Preface. Part 1 Not Your Father's Ruler. Chapter 1 You Can Now Measure Everything, but You Won't Survive Without the Metrics that Matter to Your Business. Chapter 2 How to Get Started. Chapter 3 Seven Steps to the Perfect Measurement Program: How to Prove Your Results and Use Your Results to Improve. Chapter 4 Yes, You Can Afford to Measure: Choosing the Right Measurement Tool for the Job. Part 2 How to Measure What People Are Saying About You Online and Off. Chapter 5 How to Measure Marketing, Public Relations and Advertising in a Social Media World. Chapter 6 How to Use Numbers to Get Closer to Your Customers. Chapter 7 Measuring the Impact of Events, Sponsorships, and Speaking Engagements. Chapter 8 How to Measure Influencers and Thought Leadership. Chapter 9 Measuring Relationships with Your Local Community. Chapter 10 Measuring What Your Employees Think. Chapter 11 Threats to Your Reputation: How to Measure Crises. Chapter 12 Measuring Relationships with Salespeople, Channel Partners, and Franchisees. Chapter 13 Measurement for Nonprofits. Chapter 14 Measure What Matters in Higher Education: How to Get an A in Measurement. Epilogue: Whither Measurement? Appendix 1: The Grunig Relationship Survey. Appendix 2: Measurement Resources. Glossary. References. Index.
Copyright Date
2011
Dewey Decimal
659.202854678
Dewey Edition
22
Illustrated
Yes

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