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Measure What Matters: Online Tools For Understanding Customers, Social Me - GOOD
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2 available / 3 sold
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Located in: Montgomery, Illinois, United States
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Estimated between Thu, Jun 20 and Tue, Jun 25 to 43230
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eBay item number:274980895689
Item specifics
- Condition
- Brand
- Unbranded
- MPN
- Does not apply
- ISBN
- 9780470920107
- Subject Area
- Computers, Business & Economics, Mathematics
- Publication Name
- Measure What Matters : Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships
- Item Length
- 9.1 in
- Publisher
- Wiley & Sons, Incorporated, John
- Subject
- Measurement, Customer Relations, Web / Social Media
- Publication Year
- 2011
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1.2 in
- Item Width
- 6.2 in
- Item Weight
- 16 Oz
- Number of Pages
- 272 Pages
About this product
Product Information
In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470920106
ISBN-13
9780470920107
eBay Product ID (ePID)
102813921
Product Key Features
Publication Name
Measure What Matters : Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships
Format
Hardcover
Language
English
Subject
Measurement, Customer Relations, Web / Social Media
Publication Year
2011
Type
Textbook
Subject Area
Computers, Business & Economics, Mathematics
Number of Pages
272 Pages
Dimensions
Item Length
9.1 in
Item Height
1.2 in
Item Width
6.2 in
Item Weight
16 Oz
Additional Product Features
LCCN
2010-043310
Intended Audience
Trade
Lc Classification Number
Hf5415.5.P34 2011
Table of Content
Foreword Larissa A. Grunig and James E. Grunig. Preface. Part 1 Not Your Father's Ruler. Chapter 1 You Can Now Measure Everything, but You Won't Survive Without the Metrics that Matter to Your Business. Chapter 2 How to Get Started. Chapter 3 Seven Steps to the Perfect Measurement Program: How to Prove Your Results and Use Your Results to Improve. Chapter 4 Yes, You Can Afford to Measure: Choosing the Right Measurement Tool for the Job. Part 2 How to Measure What People Are Saying About You Online and Off. Chapter 5 How to Measure Marketing, Public Relations and Advertising in a Social Media World. Chapter 6 How to Use Numbers to Get Closer to Your Customers. Chapter 7 Measuring the Impact of Events, Sponsorships, and Speaking Engagements. Chapter 8 How to Measure Influencers and Thought Leadership. Chapter 9 Measuring Relationships with Your Local Community. Chapter 10 Measuring What Your Employees Think. Chapter 11 Threats to Your Reputation: How to Measure Crises. Chapter 12 Measuring Relationships with Salespeople, Channel Partners, and Franchisees. Chapter 13 Measurement for Nonprofits. Chapter 14 Measure What Matters in Higher Education: How to Get an A in Measurement. Epilogue: Whither Measurement? Appendix 1: The Grunig Relationship Survey. Appendix 2: Measurement Resources. Glossary. References. Index.
Copyright Date
2011
Dewey Decimal
659.202854678
Dewey Edition
22
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:274980895689
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Free shipping | Free | United States | Economy Shipping (USPS Media MailTM) | Estimated between Thu, Jun 20 and Tue, Jun 25 to 43230 |
US $4.95 (approx C $6.81) | US $4.95 (approx C $6.81) | United States | Standard Shipping (DGM SmartMail Expedited) | Estimated between Wed, Jun 26 and Mon, Jul 1 to 43230 |
US $10.95 (approx C $15.06) | US $10.95 (approx C $15.06) | United States | Expedited Shipping (FedEx 2Day®) | Estimated between Tue, Jun 18 and Thu, Jun 20 to 43230 |
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🏆 SUPER STAR 🤩 AMAZING PHOTOS 🎯 ACCURATE DESCRIPTION ✏️ GENUINE PRODUCTS 💎 HIGH QUALITY 🍯 SUPER PRICES 💰 EASY TO WORK WITH 🍰 ECONOMY HANDLING ⏱️ FAST SHIPPING 🚀 BUBBLE PACKAGE 📦 ARRIVED WITHIN DAYS 🌎 EXCEPTIONAL COMMUNICATION 🎙️ OUTSTANDING CUSTOMER SERVICE 🛎️ GREAT SENSE OF HUMOR 🍿 TOTAL ASSET TO THE EBAY-ECO SYSTEM 🥇 SAVED SELLER 🎱 PROMT REPLY FOR RETURNS 🎯 WOULD BUY FROM AGAIN 🧲 UNDER PROMISES OVER DELIVERS ⛳️ MADE ME VERY HAPPY 🌈 LEFT POSITIVE FEEDBACK 🌼 THANK YOU! 😇 A+++
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🏆 SUPER STAR 🤩 AMAZING PHOTOS 🎯 ACCURATE DESCRIPTION ✏️ GENUINE PRODUCTS 💎 HIGH QUALITY 🍯 SUPER PRICES 💰 EASY TO WORK WITH 🍰 ECONOMY HANDLING ⏱️ FAST SHIPPING 🚀 BUBBLE PACKAGE 📦 ARRIVED WITHIN DAYS 🌎 EXCEPTIONAL COMMUNICATION 🎙️ OUTSTANDING CUSTOMER SERVICE 🛎️ GREAT SENSE OF HUMOR 🍿 TOTAL ASSET TO THE EBAY-ECO SYSTEM 🥇 SAVED SELLER 🎱 PROMT REPLY FOR RETURNS 🎯 WOULD BUY FROM AGAIN 🧲 UNDER PROMISES OVER DELIVERS ⛳️ MADE ME VERY HAPPY 🌈 LEFT POSITIVE FEEDBACK 🌼 THANK YOU! 😇 A+++
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