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Doing Cultural Studies: The Story of the Sony Walkman (Culture, Medi - VERY GOOD
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eBay item number:276175302280
Item specifics
- Condition
- Brand
- Unbranded
- MPN
- Does not apply
- ISBN
- 9781849205504
- Publication Name
- Doing Cultural Studies : the Story of the Sony Walkman
- Item Length
- 9.2in
- Publisher
- SAGE Publications, The Limited
- Publication Year
- 2013
- Series
- Culture, Media and Identities Ser.
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.5in
- Item Width
- 7.4in
- Item Weight
- 14 Oz
- Number of Pages
- 208 Pages
About this product
Product Information
"Arguably the most famous book in its field... In theoretical terms, the legacy of Doing Cultural Studies confirms that this classic read is not just about the Walkman itself, but represents a series of clear observations about the symbolic meanings of culture." - LSE Review of Books Why think about the Walkman in the 21st century? Can the Walkman help us understand today's media and cultural practices? Through the notion of the 'circuit of culture', this book teaches students to critically examine what culture means, and how and why it is enmeshed with the media texts and objects in their lives. Students will: Unpack the key concepts of contemporary culture, such as mobility, materiality, consumption and identity Learn to think about some of the cultural conundrums of the present and their relation to the past, such as branding culture Look with fresh eyes at today's media world and the cultural practices it gives rise to Gain practical experience with the historical comparative method Practice their critical skills with up-to-date exercises and activities This book takes students on a journey between past and present, giving them the skills do to cultural analysis along the way. It remains the perfect 'how to' for students in media studies, cultural studies, design and sociology.
Product Identifiers
Publisher
SAGE Publications, The Limited
ISBN-10
1849205507
ISBN-13
9781849205504
eBay Product ID (ePID)
159872723
Product Key Features
Publication Name
Doing Cultural Studies : the Story of the Sony Walkman
Format
Trade Paperback
Language
English
Publication Year
2013
Series
Culture, Media and Identities Ser.
Type
Textbook
Number of Pages
208 Pages
Dimensions
Item Length
9.2in
Item Height
0.5in
Item Width
7.4in
Item Weight
14 Oz
Additional Product Features
Lc Classification Number
Hm846
Edition Number
2
Reviews
Arguably the most famous book in its field, Doing Cultural Studies: the Story of the Sony Walkman is the text that lead to Cultural Studies becoming a respected and accepted discipline throughout the rest of the world.... Any 21st century observer might object and ask, somewhat perplexed, "who owns a Walkman nowadays?"... 16 years after the first edition, the authors can now write in a comparative fashion between two eras: 'Comparing the cultural practices associated with the Walkman with the practices related to modern Web-based mobile devices reveals both continuities and changes in the ways such technologies have been represented, identified with, produced, consumed and regulated, and the way they have been discussed in the media as well as in academic debates within the cultural and social sciences' (p. xii). In theoretical terms, the legacy of Doing Cultural Studies confirms that this classic read is not just about the Walkman itself, but represents a series of clear observations about the symbolic meanings of culture... This fundamental reading on Cultural Studies should be read not only by students and scholars in this particular field, but by students in a variety of domains including sociology of culture, political economy of culture, popular music studies, media studies, and marketing. Non-scholars will also be able to follow it and appreciate its numerous ideas. Most importantly, those who read this book's first edition many years ago must read this enriched second edition as it remains timely and relevant for today, in its accurate understanding of how we, collectively, identify and consume culture. The now forgone era of the Walkman serves as a useful comparison about how some things seem to change or can remain the same in subtle ways. That is what academic books are made for. Read the full review here, Arguably the most famous book in its field, Doing Cultural Studies: the Story of the Sony Walkman is the text that lead to Cultural Studies becoming a respected and accepted discipline throughout the rest of the world.... Any 21st century observer might object and ask, somewhat perplexed, "who owns a Walkman nowadays?"... 16 years after the first edition, the authors can now write in a comparative fashion between two eras: 'Comparing the cultural practices associated with the Walkman with the practices related to modern Web-based mobile devices reveals both continuities and changes in the ways such technologies have been represented, identified with, produced, consumed and regulated, and the way they have been discussed in the media as well as in academic debates within the cultural and social sciences' (p. xii). In theoretical terms, the legacy of Doing Cultural Studies confirms that this classic read is not just about the Walkman itself, but represents a series of clear observations about the symbolic meanings of culture... This fundamental reading on Cultural Studies should be read not only by students and scholars in this particular field, but by students in a variety of domains including sociology of culture, political economy of culture, popular music studies, media studies, and marketing. Non-scholars will also be able to follow it and appreciate its numerous ideas. Most importantly, those who read this book's first edition many years ago must read this enriched second edition as it remains timely and relevant for today, in its accurate understanding of how we, collectively, identify and consume culture. The now forgone era of the Walkman serves as a useful comparison about how some things seem to change or can remain the same in subtle ways. That is what academic books are made for. Read the full review here, Arguably the most famous book in its field, Doing Cultural Studies: the Story of the Sony Walkman is the text that lead to Cultural Studies becoming a respected and accepted discipline throughout the rest of the world.... Any 21st century observer might object and ask, somewhat perplexed, "who owns a Walkman nowadays?"... 16 years after the first edition, the authors can now write in a comparative fashion between two eras: 'Comparing the cultural practices associated with the Walkman with the practices related to modern Web-based mobile devices reveals both continuities and changes in the ways such technologies have been represented, identified with, produced, consumed and regulated, and the way they have been discussed in the media as well as in academic debates within the cultural and social sciences' (p. xii). In theoretical terms, the legacy of Doing Cultural Studies confirms that this classic read is not just about the Walkman itself, but represents a series of clear observations about the symbolic meanings of culture... This fundamental reading on Cultural Studies should be read not only by students and scholars in this particular field, but by students in a variety of domains including sociology of culture, political economy of culture, popular music studies, media studies, and marketing. Non-scholars will also be able to follow it and appreciate its numerous ideas. Most importantly, those who read this book's first edition many years ago must read this enriched second edition as it remains timely and relevant for today, in its accurate understanding of how we, collectively, identify and consume culture. The now forgone era of the Walkman serves as a useful comparison about how some things seem to change or can remain the same in subtle ways. That is what academic books are made for.Read the full review here, In today's world, with economy the central tenet of contemporary culture and popular culture and finance inextricably linked, this exemplary Walkman study will be a template and a source of inspiration for scholars who appreciate the materiality of culture and continuity between production and consumption. Barbara Czarniawska Professor of Management Studies, University of Gothenburg This publication provides a welcome opportunity to return to a classic text of cultural studies pedagogy and to apply its insights to contemporary issues of culture, media and identity and their connections to the production and consumption of technology. The combination of the original Walkman case study with useful 'back to the future' sections provides a great opportunity for students to reflect on the cultural meanings of smart phones, social media and user-generated knowledge. Dr Richard Elliott School of Media, Film and Music, University of Sussex
Table of Content
Introduction to the Second EditionIntroduction to the First Edition1. MAKING SENSE OF THE WALKMAN Introduction What is Culture? Back to the Future: Materiality and Culture Meanings and Practices Meaning by Association: Semantic Networks Back to the Future: Meanings and Associations Signifying Practices Contemporary Soundscapes Back to the Future: Produsage: The Changing Relationship Between Production and Consumption? Culture in the Age of Electronic Reproduction Back to the Future - Benjamin v/2.0 Back to the future: Mobile Privatization? Walk-men and Walk-women: Subjects and Identities Back to the Future: Advertizing and Branding Summary2. THE PRODUCTION OF THE SONY WALKMAN Introduction: The Many Origins of an Idea Cultures of Production, Contexts of Innovation Heroic Individuals Back to the Future: Technological Innovation, Heroic Individuals and Distributed Agency Sony, Japan and the United States Sony: Signifying Japan? Happy Accidents at Work: Enter the Walkman Making the Walkman to Sell: Connecting Production and Consumption Assembling for the Young Consumer: The Mothers of the Invention Naming the Machine: Sony Grammar Marketing and Public Relations Back to the Future: Promotional Culture Monitoring Consumption and Market Research Back to the Future: Produsage Revisited3. DESIGNING THE WALKMAN: ARTICULATING PRODUCTION AND CONSUMPTION Designers as Cultural Intermediaries The Organization of Design at Sony Lifestyling the Walkman Back to the Future: The Power of Software: Culture Made Malleable? The Walkman: How Japanese Is It?4. SONY AS A GLOBAL FIRM Following the Walkman: Competition and Financial Crisis Sony Goes Global and Local Back to the Future: The Global-Local Nexus Combining Hardware and Software: The Culture Industry Back to the Future: Synergies and Cultural Industries5. CONSUMING THE WALKMAN Introduction Perspectives on Consumption Back to the Future: Perspectives on Consumption Back to the Future: Authenticity The Production of Consumption The Walkman and the Production of Consumption Critique Back to the Future: "Revolutionary" Technologies? Back to the Future: Optimism and Pessimism in Relation to Web 2.0 Back to the Future: No sense of Place? Consumption as Socio-cultural Differentiation Walkman Consumption and Social Differentiation Consumption as Appropriation and Resistance6. REGULATING THE WALKMAN The Walkman and Questions of Cultural Regulation The Walkman: The Public and the Private Walkman Use and the Blurring of Boundaries Back to the Future: Cultural Regulation of Modern Technologies Summary of Chapters 5 and 6Selected Readings Reading A: Bruno Latour: Technology is society made durable Reading B: Axel Bruns: Produsage: Towards a Broader Framework for User-Led Content Creation Reading C: Walter Benjamin: The work of art in the age of mechanical reproduction Reading D: Raymond Williams: Mobile privatization Reading E: Ana Andjelic: Time to rewrite the brand playbook for the digital Reading F: Nick Lyons: Scratching a global dream Reading G: Shu Ueyama: The selling of the "Walkman" Reading H: Thomas A. Harvey: How Sony Corporation became first with kids Reading I: Lev Manovich: There is Only software Reading J: Jonathan Zittrain: The Personal Computer Is Dead Reading K: Rey Chow: Listening otherwise, music miniaturized: a different type of question about revolution Reading L: Lev Grossman: Iran´s protests: Twitter, the Medium of the Movement Reading M: Tim O´Reilly: What Is Web 2.0 Reading N: Mirko Tobias Schäfer: Bastard Culture! How User Participation Transforms Cultural Production Reading O: Lain Chambers: A miniature history of the Walkman Reading P: Vincent Jackson: Menace II society
Copyright Date
2013
Topic
Recording & Reproduction, Media Studies, Popular Culture
Lccn
2012-950345
Dewey Decimal
306.4/6
Intended Audience
College Audience
Dewey Edition
20
Illustrated
Yes
Genre
Music, Social Science
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