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Marty Neumeier Brand Gap, The (Paperback) (UK IMPORT)
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eBay item number:276184839506
Item specifics
- Condition
- Book Title
- Brand Gap, The
- Publication Name
- Brand Gap : Revised Edition
- Title
- Brand Gap, The
- Subtitle
- Revised Edition
- Format
- Trade Paperback
- ISBN-10
- 0321348109
- EAN
- 9780321348104
- ISBN
- 9780321348104
- Publisher
- Pearson Education
- Genre
- Business & Finance
- Release Date
- 25/08/2005
- Release Year
- 2005
- Language
- English
- Country/Region of Manufacture
- US
- Item Height
- 0.9in
- Item Length
- 8in
- Item Width
- 5.3in
- Item Weight
- 10.1 Oz
- Publication Year
- 2005
- Type
- Textbook
- Features
- Revised
- Number of Pages
- 208 Pages
About this product
Product Information
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"--a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: * the new definition of brand * the five essential disciplines of brand-building * how branding is changing the dynamics of competition * the three most powerful questions to ask about any brand * why collaboration is the key to brand-building * how design determines a customer's experience * how to test brand concepts quickly and cheaply * the importance of managing brands from the inside * 220-word brand glossary
Product Identifiers
Publisher
Pearson Education
ISBN-10
0321348109
ISBN-13
9780321348104
eBay Product ID (ePID)
45023859
Product Key Features
Publication Name
Brand Gap : Revised Edition
Format
Trade Paperback
Language
English
Features
Revised
Publication Year
2005
Type
Textbook
Number of Pages
208 Pages
Dimensions
Item Length
8in
Item Height
0.9in
Item Width
5.3in
Item Weight
10.1 Oz
Additional Product Features
Lc Classification Number
Hd69.B7
Edition Description
Revised Edition
Edition Number
2
Reviews
"The surprise book of the year!" -- JOHN MOORE, EDITOR AT FAST COMPANY "The first book on brand that seems fresh and relevant." -- RIC GREFE, EXECUTIVE DIRECTOR OF AIGA, THE PROFESSIONAL ASSOCIATION FOR DESIGN "A pleasure to read. THE BRAND GAP consistently provides deep, practical advice in a light, visual way. Learn about the power of imagery and the role of research in building a heavy-duty brand--without the heavy-duty reading." -- DAVID A. AAKER, AUTHOR OF BRAND PORTFOLIO STRATEGY AND BUILDING STRONG BRANDS "Finally, a book that cuts to the heart of what brand is all about--connecting the rational and the emotional, the theoretical and the practical, the logical and the magical to create a sustainable competitive advantage." -- SUSAN ROCKRISE, WORLDWIDE CREATIVE DIRECTOR, INTEL "A well-managed brand is the lifeblood of any successful company. Read this book before your competitors do!" -- TOM KELLEY, GENERAL MANAGER, IDEO , AND CO-AUTHOR OF THE ART OF INNOVATION "In THE BRAND GAP, Neumeier reminds us that the ultimate moment of truth for all brands is the customer experience. Customer perceptions trump our own perceptions." -- KURT KUEHN , SENIOR VP OF WORLDWIDE MARKETING AND SALES, UPS "This is not just another book on brand. This is the ONLY book you'll need to read in business, engineering, and design school." -- CLEMENT MOK , design entrepreneur "Must-reading for anyone who wants to understand how their business strategy will succeed or fail when put to the ultimate test: 'Do customers perceive a difference that's desirable?'" -- STEVE HARRINGTON , DIRECTOR OF STRATEGY AND OPERATIONS, HEWLETT-PACKARD "The book slices like a hot knife through all the turgid, pseudo-academic nonsense that surrounds branding. It's now on the course list for my graduate students, and new members of my team at Ogilvy get a copy with their training materials." -- BRIAN COLLINS , EXECUTIVE CREATIVE DIRECTOR, OGILVY, "The surprise book of the year!" -JOHN MOORE,EDITOR ATFAST COMPANY "The first book on brand that seems fresh and relevant." -RIC GREFE,EXECUTIVE DIRECTOR OFAIGA,THE PROFESSIONAL ASSOCIATION FOR DESIGN "A pleasure to read. THE BRAND GAP consistently provides deep, practical advice in a light, visual way. Learn about the power of imagery and the role of research in building a heavy-duty brand-without the heavy-duty reading." -DAVID A. AAKER,AUTHOR OFBRAND PORTFOLIO STRATEGYANDBUILDING STRONG BRANDS "Finally, a book that cuts to the heart of what brand is all about-connecting the rational and the emotional, the theoretical and the practical, the logical and the magical to create a sustainable competitive advantage." -SUSAN ROCKRISE,WORLDWIDE CREATIVE DIRECTOR,INTEL "A well-managed brand is the lifeblood of any successful company. Read this book before your competitors do!" -TOM KELLEY,GENERAL MANAGER,IDEO, AND CO-AUTHOR OFTHE ART OF INNOVATION "In THE BRAND GAP, Neumeier reminds us that the ultimate moment of truth for all brands is the customer experience. Customer perceptions trump our own perceptions." -KURT KUEHN, SENIOR VP OF WORLDWIDE MARKETING AND SALES,UPS "This is not just another book on brand. This is the ONLY book you'll need to read in business, engineering, and design school." -CLEMENT MOK, design entrepreneur "Must-reading for anyone who wants to understand how their business strategy will succeed or fail when put to the ultimate test: 'Do customers perceive a difference that's desirable?'" -STEVE HARRINGTON, DIRECTOR OF STRATEGY AND OPERATIONS,HEWLETT-PACKARD "The book slices like a hot knife through all the turgid, pseudo-academic nonsense that surrounds branding. It's now on the course list for my graduate students, and new members of my team at Ogilvy get a copy with their training materials." -BRIAN COLLINS, EXECUTIVE CREATIVE DIRECTOR,OGILVY, "The surprise book of the year!" - JOHN MOORE, EDITOR AT FAST COMPANY "The first book on brand that seems fresh and relevant." - RIC GREFE, EXECUTIVE DIRECTOR OF AIGA, THE PROFESSIONAL ASSOCIATION FOR DESIGN "A pleasure to read. THE BRAND GAP consistently provides deep, practical advice in a light, visual way. Learn about the power of imagery and the role of research in building a heavy-duty brand-without the heavy-duty reading." - DAVID A. AAKER, AUTHOR OF BRAND PORTFOLIO STRATEGY AND BUILDING STRONG BRANDS "Finally, a book that cuts to the heart of what brand is all about-connecting the rational and the emotional, the theoretical and the practical, the logical and the magical to create a sustainable competitive advantage." - SUSAN ROCKRISE, WORLDWIDE CREATIVE DIRECTOR, INTEL "A well-managed brand is the lifeblood of any successful company. Read this book before your competitors do!" - TOM KELLEY, GENERAL MANAGER, IDEO , AND CO-AUTHOR OF THE ART OF INNOVATION "In THE BRAND GAP, Neumeier reminds us that the ultimate moment of truth for all brands is the customer experience. Customer perceptions trump our own perceptions." - KURT KUEHN , SENIOR VP OF WORLDWIDE MARKETING AND SALES, UPS "This is not just another book on brand. This is the ONLY book you'll need to read in business, engineering, and design school." - CLEMENT MOK , design entrepreneur "Must-reading for anyone who wants to understand how their business strategy will succeed or fail when put to the ultimate test: 'Do customers perceive a difference that's desirable?'" - STEVE HARRINGTON , DIRECTOR OF STRATEGY AND OPERATIONS, HEWLETT-PACKARD "The book slices like a hot knife through all the turgid, pseudo-academic nonsense that surrounds branding. It's now on the course list for my graduate students, and new members of my team at Ogilvy get a copy with their training materials." - BRIAN COLLINS , EXECUTIVE CREATIVE DIRECTOR, OGILVY, "The surprise book of the year!" -- JOHN MOORE, EDITOR AT FAST COMPANY "The first book on brand that seems fresh and relevant." -- RIC GREFE, EXECUTIVE DIRECTOR OF AIGA, THE PROFESSIONAL ASSOCIATION FOR DESIGN "A pleasure to read. THE BRAND GAP consistently provides deep, practical advice in a light, visual way. Learn about the power of imagery and the role of research in building a heavy-duty brand--without the heavy-duty reading." -- DAVID A. AAKER, AUTHOR OF BRAND PORTFOLIO STRATEGY AND BUILDING STRONG BRANDS "Finally, a book that cuts to the heart of what brand is all about--connecting the rational and the emotional, the theoretical and the practical, the logical and the magical to create a sustainable competitive advantage." -- SUSAN ROCKRISE, WORLDWIDE CREATIVE DIRECTOR, INTEL "A well-managed brand is the lifeblood of any successful company. Read this book before your competitors do!" -- TOM KELLEY, GENERAL MANAGER, IDEO , AND CO-AUTHOR OF THE ART OF INNOVATION "In THE BRAND GAP, Neumeier reminds us that the ultimate moment of truth for all brands is the customer experience. Customer perceptions trump our own perceptions." -- KURT KUEHN , SENIOR VP OF WORLDWIDE MARKETING AND SALES, UPS "This is not just another book on brand. This is the ONLY book you'll need to read in business, engineering, and design school." -- CLEMENT MOK , design entrepreneur "Must-reading for anyone who wants to understand how their business strategy will succeed or fail when put to the ultimate test: 'Do customers perceive a difference that's desirable?'" -- STEVE HARRINGTON , DIRECTOR OF STRATEGY AND OPERATIONS, HEWLETT-PACKARD "The book slices like a hot knife through all the turgid, pseudo-academic nonsense that surrounds branding. It's now on the course list for my graduate students, and new members of my team at Ogilvy get a copy with their training materials." -- BRIAN COLLINS , EXECUTIVE CREATIVE DIRECTOR, OGILVY, "The surprise book of the year!" - JOHN MOORE, EDITOR AT FAST COMPANY "The first book on brand that seems fresh and relevant." - RIC GREFE, EXECUTIVE DIRECTOR OF AIGA, THE PROFESSIONAL ASSOCIATION FOR DESIGN "A pleasure to read. THE BRAND GAP consistently provides deep, practical advice in a light, visual way. Learn about the power of imagery and the role of research in building a heavy-duty brand-without the heavy-duty reading." - DAVID A. AAKER, AUTHOR OF BRAND PORTFOLIO STRATEGY AND BUILDING STRONG BRANDS "Finally, a book that cuts to the heart of what brand is all about-connecting the rational and the emotional, the theoretical and the practical, the logical and the magical to create a sustainable competitive advantage." - SUSAN ROCKRISE, WORLDWIDE CREATIVE DIRECTOR, INTEL "A well-managed brand is the lifeblood of any successful company. Read this book before your competitors do!" - TOM KELLEY, GENERAL MANAGER, IDEO , AND CO-AUTHOR OF THE ART OF INNOVATION "In THE BRAND GAP, Neumeier reminds us that the ultimate moment of truth for all brands is the customer experience. Customer perceptions trump our own perceptions." - KURT KUEHN , SENIOR VP OF WORLDWIDE MARKETING AND SALES, UPS "This is not just another book on brand. This is the ONLY book you'll need to read in business, engineering, and design school." - CLEMENT MOK , design entrepreneur "Must-reading for anyone who wants to understand how their business strategy will succeed or fail when put to the ultimate test: 'Do customers perceive a difference that's desirable?'" - STEVE HARRINGTON , DIRECTOR OF STRATEGY AND OPERATIONS, HEWLETT-PACKARD "The book slices like a hot knife through all the turgid, pseudo-academic nonsense that surrounds branding. It's now on the course list for my graduate students, and new members of my team at Ogilvy get a copy with their training materials." - BRIAN COLLINS , EXECUTIVE CREATIVE DIRECTOR, OGILVY
Table of Content
Introduction Discipline 1: Differentiate Discipline 2: Collaborate Discipline 3: Innovate Discipline 4: Validate Discipline 5: Cultivate Take Home Lessons Brand Glossary Acknowledgments Recommended Reading
Copyright Date
2006
Topic
Computer Graphics, Marketing / General, Consumer Guides, E-Commerce / Internet Marketing
Lccn
2006-272689
Dewey Decimal
658.8/27
Intended Audience
Scholarly & Professional
Dewey Edition
22
Illustrated
Yes
Genre
Computers, Business & Economics, Référence
Item description from the seller
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eBay item number:276184839506
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Product is 95% alike picture but a little more blurry. Controller play well but had a notice from psn that my joypad wasn't authentic and could by problematic🤷♂️ no trouble so far! Shipping was fast but no tracking and worst packaging ever.. like the box came banged up... send a question to seller never had a reply 😅.... Good product overall, excellent price, fast shipping, wrapped only on 4 sides out of 6, no tracking and never reply... 4★ product / 2★ seller ✌️
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The book is in perfect condition, brand new, and is exactly as described. This item is difficult to find here, and the seller priced it very reasonably. It shipped from the UK to Canada, and unfortunately took a little longer to arrive than the seller hoped, but it was shipped less than 24 hours after I purchased. When I contacted the seller, they were very responsive and helpful. I would not hesitate to purchase from this seller again. Definitely recommend!
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