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Michael Mazzeo Paul Oyer Scott Schaefer Roadside MBA (Paperback) (UK IMPORT) - Picture 1 of 1
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Michael Mazzeo Paul Oyer Scott Schaefer Roadside MBA (Paperback) (UK IMPORT)

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Condition:
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Price:
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Located in: GU14 0GT, United Kingdom
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Last updated on May 01, 2024 16:47:21 EDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Roadside Mba : Back Road Lessons for Entrepreneurs, Executives, and Small Business Owners
Publication Name
Roadside MBA
Title
Roadside MBA
Subtitle
Back Road Lessons for Entrepreneurs, Executives, and Small Busine
Author
Scott Schäfer, Michael Mazzeo, Paul Oyer
Format
Trade Paperback
ISBN-10
1455583987
EAN
9781455583980
ISBN
9781455583980
Publisher
Grand Central Publishing
Genre
Business & Economics
Release Year
2014
Release Date
10/06/2014
Language
English
Country/Region of Manufacture
US
Item Height
0.8in
Item Length
9in
Item Width
6in
Item Weight
13.2 Oz
Publication Year
2014
Topic
Entrepreneurship, Management, Small Business
Number of Pages
306 Pages

About this product

Product Information

While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, what if these three wise men pulled their heads out of their ivory towers and went in search of insights about product differentiation, pricing, brand management, building a team, and organization? Why study Mrs's Paul's fish sticks when you can learn from the 80-year-old proprietor of Joe Patti's, the leading and legendary local fish monger in Pensacola? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas. The book isn't all egghead as the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip.

Product Identifiers

Publisher
Grand Central Publishing
ISBN-10
1455583987
ISBN-13
9781455583980
eBay Product ID (ePID)
10038374518

Product Key Features

Book Title
Roadside Mba : Back Road Lessons for Entrepreneurs, Executives, and Small Business Owners
Author
Scott Schäfer, Michael Mazzeo, Paul Oyer
Format
Trade Paperback
Language
English
Topic
Entrepreneurship, Management, Small Business
Publication Year
2014
Genre
Business & Economics
Number of Pages
306 Pages

Dimensions

Item Length
9in
Item Height
0.8in
Item Width
6in
Item Weight
13.2 Oz

Additional Product Features

Intended Audience
Trade

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 864 1548 11
Rarewaves Canada

Rarewaves Canada

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Product is 95% alike picture but a little more blurry. Controller play well but had a notice from psn that my joypad wasn't authentic and could by problematic🤷‍♂️ no trouble so far! Shipping was fast but no tracking and worst packaging ever.. like the box came banged up... send a question to seller never had a reply 😅.... Good product overall, excellent price, fast shipping, wrapped only on 4 sides out of 6, no tracking and never reply... 4★ product / 2★ seller ✌️
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The book is in perfect condition, brand new, and is exactly as described. This item is difficult to find here, and the seller priced it very reasonably. It shipped from the UK to Canada, and unfortunately took a little longer to arrive than the seller hoped, but it was shipped less than 24 hours after I purchased. When I contacted the seller, they were very responsive and helpful. I would not hesitate to purchase from this seller again. Definitely recommend!
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AAA seller. Item came as described and within the due date. Great communication. Well packed and no damage to the case.
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