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Elena Cedrola Product Innovation in the Global Fashion In (Hardback) (UK IMPORT)

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Product Innovation in the Global Fashion Industry
Publication Name
Product Innovation in the Global Fashion Industry
Title
Product Innovation in the Global Fashion Industry
Author
Elena Cedrola
Contributor
Elena Cedrola (Edited by)
Format
Hardcover
EAN
9781137523488
ISBN
9781137523488
Edition
1st ed. 2018
Publisher
Palgrave Macmillan
Genre
Design, Business & Economics
Topic
Marketing / General, Fashion & Accessories, General, Management, Production & Operations Management
Release Year
2017
Release Date
28/11/2017
Language
English
Country/Region of Manufacture
GB
Item Height
210mm
Item Length
8.3in
Series
Palgrave Studies in Practice: Global Fashion Brand Management
Publication Year
2017
Item Width
5.8in
Item Weight
114.3 Oz
Number of Pages
Xix, 145 Pages

About this product

Product Information

As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels--materials, style and product development--and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired.

Product Identifiers

Publisher
Palgrave Macmillan
ISBN-10
1137523484
ISBN-13
9781137523488
eBay Product ID (ePID)
240031167

Product Key Features

Book Title
Product Innovation in the Global Fashion Industry
Author
Elena Cedrola
Format
Hardcover
Language
English
Topic
Marketing / General, Fashion & Accessories, General, Management, Production & Operations Management
Publication Year
2017
Genre
Design, Business & Economics
Number of Pages
Xix, 145 Pages

Dimensions

Item Length
8.3in
Item Width
5.8in
Item Weight
114.3 Oz

Additional Product Features

Number of Volumes
1 Vol.
Lc Classification Number
Hf5410-5417.5
Table of Content
1. Product Innovation: Core to Continued Success.- 2. Stone Island: Product Innovation and Market Positioning as Drivers of Value Creation.- 3. The Geox: The Shoe that Breathes.- 4. Nike: An Innovation Journey.- 5. Repetto, A Paris-Based Craft Enterprise Growing into a Global Brand: Design-Driven Innovation and Meaning Strategy.
Copyright Date
2018
Lccn
2017-957088
Dewey Decimal
746.92
Series
Palgrave Studies in Practice: Global Fashion Brand Management Ser.
Dewey Edition
23
Illustrated
Yes

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  • GB 864 1548 11
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