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Philip Kotler Giuseppe Stigliano Riccardo Onlife Fashion (Paperback) (UK IMPORT) - Picture 1 of 1
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Philip Kotler Giuseppe Stigliano Riccardo Onlife Fashion (Paperback) (UK IMPORT)

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Last updated on May 01, 2024 20:01:27 EDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Onlife Fashion : 10 Rules for the Future of High-End Fashion
Publication Name
Onlife Fashion
Title
Onlife Fashion
Subtitle
10 rules for the future of high-end fashion
Author
Philip Kotler, Giuseppe Stigliano, Riccardo Pozzoli
Format
Trade Paperback
EAN
9781911687085
ISBN
9781911687085
Publisher
Lid Publishing
Genre
Business & Economics
Topic
Marketing / General, Economics / General
Release Date
06/01/2022
Release Year
2022
Language
English
Country/Region of Manufacture
GB
Item Height
234mm
Item Length
9.2in
Publication Year
2022
Item Width
6.2in
Number of Pages
272 Pages

About this product

Product Information

In an era marked by sudden and profound change, the fashion world has also experienced significant transformations. Its boundaries, its rationale and its protagonists have all been redefined, with these changes continuing now and in the future. The purpose of this book is to analyze this market with particular focus on the segment defined as " high-end" and to provide entrepreneurs, professionals, workers in the sector, consultants, and business/fashion students, a context to better understand the latest and most up-to-date ideas and how to govern their growth.The starting point for the book' s discussion begins with the title of the book, which emphasizes two important characteristics regarding its context: the increasingly blurred distinction between offline and online - hence the term " onlife" - and the absence of rules, given the obvious out-of-date nature of those on which fashion companies have based their business strategies in recent decades. This has led the authors to propose a handbook of new rules, suitable for a world that increasingly appears to be lacking them.

Product Identifiers

Publisher
Lid Publishing
ISBN-10
1911687085
ISBN-13
9781911687085
eBay Product ID (ePID)
8057280080

Product Key Features

Book Title
Onlife Fashion : 10 Rules for the Future of High-End Fashion
Author
Philip Kotler, Giuseppe Stigliano, Riccardo Pozzoli
Format
Trade Paperback
Language
English
Topic
Marketing / General, Economics / General
Publication Year
2022
Genre
Business & Economics
Number of Pages
272 Pages

Dimensions

Item Length
9.2in
Item Width
6.2in

Additional Product Features

Lc Classification Number
Hd9940.A2
Target Audience
Trade
Lccn
2020-479470
Dewey Decimal
687.068/8
Dewey Edition
23
Illustrated
Yes

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  • GB 864 1548 11
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