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John A. Davis Mark A. Farre The Market Oriented Universi (Paperback) (UK IMPORT)
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Item specifics
- Condition
- Book Title
- The Market Oriented University
- Publication Name
- Market Oriented University : Transforming Higher Education
- Title
- The Market Oriented University
- Subtitle
- Transforming Higher Education
- Format
- Trade Paperback
- ISBN-10
- 1788110803
- EAN
- 9781788110808
- ISBN
- 9781788110808
- Publisher
- Elgar Publishing, Incorporated, Edward
- Genre
- Society & Culture
- Topic
- Children's Learning & Education
- Release Year
- 2017
- Release Date
- 28/04/2017
- Language
- English
- Country/Region of Manufacture
- GB
- Item Height
- 0.6in
- Item Length
- 9.1in
- Publication Year
- 2017
- Type
- Textbook
- Item Width
- 6.5in
- Item Weight
- 14.8 Oz
- Number of Pages
- 272 Pages
About this product
Product Information
The next decade will be transformative for the higher education sector. Government funding is decreasing. Through their marketing activities universities have created the 'student consumer.' The student consumer is prepared to shop around, compare prices and value, and once purchased expects a return on their investment. Disruptive innovations are challenging traditional forms of learning and in many cases are viewed as better alternatives to traditional learning in the classroom. Competition from private educational providers is increasing. Their cost base is lower, and their customer focus is superior. In short, universities around the world are facing a perfect storm. While experts don't expect the higher education sector to collapse under these challenges, they do believe that for some institutions the future looks bleak. If universities are to avoid closures or mergers, they will need to adopt a market-oriented approach. This timely book urges readers to view students as customers and focuses on how universities need to reinvent themselves in order to stay relevant. Striking a difference between market-oriented and marketing, the authors provide various examples of institutions around the world that are making efforts to reposition themselves. Additionally, this book delves into the issue of undervalued faculty, arguing that education practices are in desperate need of being reimagined due to the abundance of MOOCs and adaptive and experiential learning practices within universities these days. Both university and academic leaders alike, including presidents, provosts, deans, and faculty will find value in the instructional aspects of this book as they relate to their involvement with institutional advancement agendas as well as providing insight into the changing nature of higher education and the evolving definition of what an academic career now entails.
Product Identifiers
Publisher
Elgar Publishing, Incorporated, Edward
ISBN-10
1788110803
ISBN-13
9781788110808
eBay Product ID (ePID)
237499682
Product Key Features
Publication Name
Market Oriented University : Transforming Higher Education
Format
Trade Paperback
Language
English
Publication Year
2017
Type
Textbook
Number of Pages
272 Pages
Dimensions
Item Length
9.1in
Item Height
0.6in
Item Width
6.5in
Item Weight
14.8 Oz
Additional Product Features
Lc Classification Number
Lc67.6
Reviews
'This volume provides the reader with a clear and careful analysis of how universities may become market-oriented, as opposed to being marketing-oriented. More than writing either a simple history of university behaviors or a 'to do' list - whilst addressing both issues - Davis and Farrell offer a fascinating and persuasive reflection on how universities and their markets have been evolving into the 21st century world of increasingly vigorous competition, rapidly changing technology, and dwindling government financial support. The book draws on the authors' deep understanding and knowledge of the tertiary sector and marketing strategy, making its reading vital for all university managers and academics.', The Market Oriented University provides a truly insightful look into the agents of change across the university systems. By offering a refreshing interpretation from a market-oriented view, John Davis and Mark Farrell make a compelling case for the reader to reassess the fundamental purpose of universities. This book is a must-read for all stakeholders of the educational system - administrators, faculty, students, parents, tax-payers, and policy-makers alike.' --Jin K. Han, Singapore Management University, Singapore 'Most universities around the world are substantial enterprises involved in stiff competition for students, staff and resources. The leaders of universities are not in charge of quiet, cloistered ivory towers separated from the larger world. To the contrary, they are major participants in the economics and culture of their regions, and, often, in a number of international undertakings. Professors Davis and Farrell argue that university leaders should recognize these realities and then provide roadmaps for confronting marketplace realities successfully. This is not another book that says ''universities should be run like businesses.'' The authors are experienced enough to understand that the long term purposes of universities are different from those of a typical for profit corporation. But they recognize that universities can, and should, adopt behaviours that will maximize their abilities to compete successfully to attract students, to recruit and retain competent faculty and support staff, and to obtain financial support from both public and private sources. Being oriented to the ''market'' is simple common sense. The outline of issues and possible responses to those issues should be required reading anyone with leadership responsibilities within a modern university.' --Howard Hunter, Singapore Management University 'This volume provides the reader with a clear and careful analysis of how universities may become market-oriented, as opposed to being marketing-oriented. More than writing either a simple history of university behaviors or a 'to do' list - whilst addressing both issues - Davis and Farrell offer a fascinating and persuasive reflection on how universities and their markets have been evolving into the 21st century world of increasingly vigorous competition, rapidly changing technology, and dwindling government financial support. The book draws on the authors' deep understanding and knowledge of the tertiary sector and marketing strategy, making its reading vital for all university managers and academics.' --Christopher Adam, UNSW Australia, 'The Market Oriented University provides a truly insightful look into the agents of change across the university systems. By offering a refreshing interpretation from a market-oriented view, John Davis and Mark Farrell make a compelling case for the reader to reassess the fundamental purpose of universities. This book is a must-read for all stakeholders of the educational system - administrators, faculty, students, parents, tax-payers, and policy-makers alike.', 'Most universities around the world are substantial enterprises involved in stiff competition for students, staff and resources. The leaders of universities are not in charge of quiet, cloistered ivory towers separated from the larger world. To the contrary, they are major participants in the economics and culture of their regions, and, often, in a number of international undertakings. Professors Davis and Farrell argue that university leaders should recognize these realities and then provide roadmaps for confronting marketplace realities successfully. This is not another book that says "universities should be run like businesses." The authors are experienced enough to understand that the long term purposes of universities are different from those of a typical for profit corporation. But they recognize that universities can, and should, adopt behaviours that will maximize their abilities to compete successfully to attract students, to recruit and retain competent faculty and support staff, and to obtain financial support from both public and private sources. Being oriented to the "market" is simple common sense. The outline of issues and possible responses to those issues should be required reading anyone with leadership responsibilities within a modern university.', 'This volume provides the reader with a clear and careful analysis of how universities may become market-oriented, as opposed to being marketing-oriented. More than writing either a simple history of university behaviors or a "to do" list - whilst addressing both issues - Davis and Farrell offer a fascinating and persuasive reflection on how universities and their markets have been evolving into the 21st century world of increasingly vigorous competition, rapidly changing technology, and dwindling government financial support. The book draws on the authors' deep understanding and knowledge of the tertiary sector and marketing strategy, making its reading vital for all university managers and academics.'
Table of Content
Contents: 1. Towards a Market Oriented University 2. Competition and Rankings 3. Delivering Student Satisfaction 4. Disrupting Higher Education 5. From Marketing to Market Orientation 6. Developing and Maintaining a Market-Oriented University 7. Understanding the Market 8. Developing Strategic Directions 9. Differentiating, Positioning and Branding the University Index
Copyright Date
2017
Topic
Administration / General, Education, Higher
Dewey Decimal
378.1
Intended Audience
Scholarly & Professional
Dewey Edition
23
Genre
Education, Business & Economics
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eBay item number:276217871504
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Product is 95% alike picture but a little more blurry. Controller play well but had a notice from psn that my joypad wasn't authentic and could by problematic🤷♂️ no trouble so far! Shipping was fast but no tracking and worst packaging ever.. like the box came banged up... send a question to seller never had a reply 😅.... Good product overall, excellent price, fast shipping, wrapped only on 4 sides out of 6, no tracking and never reply... 4★ product / 2★ seller ✌️
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The book is in perfect condition, brand new, and is exactly as described. This item is difficult to find here, and the seller priced it very reasonably. It shipped from the UK to Canada, and unfortunately took a little longer to arrive than the seller hoped, but it was shipped less than 24 hours after I purchased. When I contacted the seller, they were very responsive and helpful. I would not hesitate to purchase from this seller again. Definitely recommend!
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