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Amy Will Launching & Building a Brand For Dummies (Paperback) (UK IMPORT)
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eBay item number:276251772119
Item specifics
- Condition
- Book Title
- Launching and Building a Brand for Dummies
- Publication Name
- Launching & Building a Brand For Dummies
- Title
- Launching & Building a Brand For Dummies
- Format
- Trade Paperback
- EAN
- 9781119748038
- ISBN
- 9781119748038
- Publisher
- Wiley & Sons, Incorporated, John
- Genre
- Design, Business & Economics
- Release Year
- 2022
- Release Date
- 07/03/2022
- Language
- English
- Country/Region of Manufacture
- US
- Item Height
- 0.9in
- Item Length
- 9.1in
- Item Width
- 7.3in
- Item Weight
- 17.6 Oz
- Publication Year
- 2022
- Topic
- Graphic Arts / Branding & Logo Design, Marketing / General, Development / Business Development, Small Business, Marketing / Research
- Number of Pages
- 384 Pages
About this product
Product Information
Create a strong brand DNA--and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life--and a bigger chance of surviving against the competition--you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will--who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands--covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to--and Launching & Building a Brand For Dummies one of the secrets of--your future standout success.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119748038
ISBN-13
9781119748038
eBay Product ID (ePID)
5050096947
Product Key Features
Book Title
Launching and Building a Brand for Dummies
Format
Trade Paperback
Language
English
Topic
Graphic Arts / Branding & Logo Design, Marketing / General, Development / Business Development, Small Business, Marketing / Research
Publication Year
2022
Genre
Design, Business & Economics
Number of Pages
384 Pages
Dimensions
Item Length
9.1in
Item Height
0.9in
Item Width
7.3in
Item Weight
17.6 Oz
Additional Product Features
Lc Classification Number
Hf5415.1255
Table of Content
Introduction 1 Part 1: Getting Started with Branding 5 Chapter 1: Wrapping Your Brain around Branding 7 Chapter 2: Creating and Financing Your Brand 25 Chapter 3: Positioning and Defining Your Brand 43 Chapter 4: Clarifying Your Branding Goals 59 Chapter 5: Defining and Refining Your Customer Avatars 69 Part 2: Attending to Brand Fundamentals 81 Chapter 6: Creating a Brand Style Guide, Media Kit, and Templates 83 Chapter 7: Building a Branded Website, App, and Email Account 99 Chapter 8: Writing Copy That Supports Your Brand Messaging 125 Chapter 9: Building Strategic Partnerships 141 Chapter 10: Launching Your Brand 157 Part 3: Building a Strong Brand Presence 173 Chapter 11: Creating In-Person Experiences 175 Chapter 12: Blogging, Podcasting, and YouTubing 191 Chapter 13: Promoting Your Brand via Social Media 217 Chapter 14: Email Marketing 235 Chapter 15: Boosting Brand Awareness with Paid Advertising 251 Chapter 16: Building a Vibrant Community around Your Brand 267 Part 4: Feeding and Caring for Your Brand 279 Chapter 17: Scaling Your Brand Identity 281 Chapter 18: Building on Customer Loyalty and Longevity 293 Chapter 19: Dealing with Competition and Other Threats to Your Brand 309 Part 5: The Part of Tens 321 Chapter 20: Ten Ways to Make Your Marketing Campaigns Go Viral 323 Chapter 21: Ten Ways to Distinguish Your Brand from the Competition 331 Chapter 22: Ten Ways to Drive Customers to Your Website 341 Index 349
Copyright Date
2022
Dewey Decimal
658.827
Intended Audience
Trade
Dewey Edition
23
Item description from the seller
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Seller assumes all responsibility for this listing.
eBay item number:276251772119
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Product is 95% alike picture but a little more blurry. Controller play well but had a notice from psn that my joypad wasn't authentic and could by problematic🤷♂️ no trouble so far! Shipping was fast but no tracking and worst packaging ever.. like the box came banged up... send a question to seller never had a reply 😅.... Good product overall, excellent price, fast shipping, wrapped only on 4 sides out of 6, no tracking and never reply... 4★ product / 2★ seller ✌️
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The book is in perfect condition, brand new, and is exactly as described. This item is difficult to find here, and the seller priced it very reasonably. It shipped from the UK to Canada, and unfortunately took a little longer to arrive than the seller hoped, but it was shipped less than 24 hours after I purchased. When I contacted the seller, they were very responsive and helpful. I would not hesitate to purchase from this seller again. Definitely recommend!
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