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Marty Gage Spencer Murrell User Experience Research (Paperback) (UK IMPORT)
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eBay item number:276251773162
Item specifics
- Condition
- Book Title
- User Experience Research : Discover What Customers Really Want
- Publication Name
- User Experience Research
- Title
- User Experience Research
- Subtitle
- Discover What Customers Really Want
- Format
- Trade Paperback
- EAN
- 9781119884217
- ISBN
- 9781119884217
- Publisher
- Wiley & Sons, Incorporated, John
- Genre
- Design, Business & Economics
- Topic
- General, Product, Commerce, Research & Development
- Release Date
- 30/06/2022
- Release Year
- 2022
- Country/Region of Manufacture
- US
- Item Height
- 0.8in
- Item Length
- 9.9in
- Item Width
- 7in
- Item Weight
- 19.2 Oz
- Language
- English
- Publication Year
- 2022
- Number of Pages
- 272 Pages
About this product
Product Information
The Fuzzy Front End Gets Demystified in This Next-Generation User Research Guide The first phase of the design thinkingprocessis arguably the most crucial, as this is when human insights areleveraged to define value for customers. Yet this so-called "empathize" phase is often deemed optional or isexecuted poorly. This degrades the entire innovation process that follows by permitting preexisting biases andguesswork that make value creation a precarious bet. In User Experience Research: Discover What Customers Really Want ,a human factors psychologist and an industrialdesigner have devised a foolproof first phase that addresses the shortcomings of the design thinking process. Basedon their forty years ofgenerative research experience in multiple industries, this is the definitive guide to userexperience research. This repeatable approach is grounded in six key principles that connects users' desiredemotional states to an actionable articulation of an experience. It also provides guidance on creating idealexperienceframeworks that communicate clearly with all stakeholders, from business leaders to design practitioners. User Experience Research: Discover What Customers Really Want is an indispensable, fully illustrated, step-by-stepmanual for anyone seeking a more predictable pathway to the design of new or improved experiences that userstruly desire and would find valuable.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119884217
ISBN-13
9781119884217
eBay Product ID (ePID)
12057240953
Product Key Features
Book Title
User Experience Research : Discover What Customers Really Want
Format
Trade Paperback
Language
English
Topic
General, Product, Commerce, Research & Development
Publication Year
2022
Genre
Design, Business & Economics
Number of Pages
272 Pages
Dimensions
Item Length
9.9in
Item Height
0.8in
Item Width
7in
Item Weight
19.2 Oz
Additional Product Features
Lc Classification Number
Hf5415.2
Table of Content
Introduction The Design Thinking Process 10 The Six Key Principles for 12 Successful User Research 14 How to Use This Book Making Experiences Actionable 1 A User-Driven Perspective on Design Thinking 18 Defining Value: What People Really Want 20 Ideal Experience Research 22 Choosing a Research Approach 2 Define Your Research Objectives 40 Select a Research Approach 44 Consider the End Deliverable 52 Finding Your Target User 3 Identify Participation Criteria 62 Create a Screener 64 Find Your Participants 68 Having Effective Conversations Conducting Research 4 Formulate Your Questions 76 Create a Discussion Guide 80 Conduct Interviews 84 Capturing Clear Data 5 Structure Your Data 98 Use a Spreadsheet Tool 104 Take Good Notes 106 Describing Experiences With Stimuli 6 Understand the Applications of Collaging 114 Prepare Collage Exercises 118 Conduct Collage Exercises 142 Understanding the Situations of Use 7 Approaches to Contextual Inquiry 160 Know Your Documentation Options 164 Conduct an Efficient & Effective Inquiry 170 Conducting Research 8 Prepare for the Study 182 Finalize Your Setup 184 Solidify the Approach 188 Finding the Big Ideas 9 Code the Data 196 Identify Themes 206 Synthesize Themes 216 Telling the Story of the Future 10 Model Experiences 228 Design Sourcebooks 236 Create Storyboards 244 Appendix 252 Index 260
Copyright Date
2022
Lccn
2022-015984
Dewey Decimal
658.83
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes
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