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Joanne Morreale A New Beginning (Paperback) (UK IMPORT)
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- 98.4% positive feedback
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eBay item number:276261964964
Item specifics
- Condition
- Book Title
- New Beginning : a Textual Frame Analysis of the Political Campaign Film
- Publication Name
- A New Beginning
- Title
- A New Beginning
- Subtitle
- A Textual Frame Analysis of the Political Campaign Film
- Format
- Trade Paperback
- ISBN-10
- 0791406091
- EAN
- 9780791406090
- ISBN
- 9780791406090
- Publisher
- STATE University of New York Press
- Genre
- Language Arts & Disciplines, Performing Arts, Philosophy, Political Science
- Release Date
- 03/07/1991
- Release Year
- 1991
- Language
- English
- Country/Region of Manufacture
- US
- Item Height
- 1in
- Item Length
- 9in
- Item Width
- 6in
- Item Weight
- 9 Oz
- Series
- SUNY series in Communication Studies
- Publication Year
- 1991
- Topic
- Political Process / General, Movements / Phenomenology, Film / History & Criticism, Public Speaking
- Number of Pages
- 154 Pages
About this product
Product Information
This book is a postmodern analysis of Ronald Reagan's 1984 film, A New Beginning, which marked the coming-of-age of the televisual political campaign film. The film was a landmark in the art of political filmmaking. Its thesis proclaimed a resurgence of American pride, patriotism, and prosperity under the leadership of Ronald Reagan. A New Beginning was unprecedented for a number of reasons: it replaced the traditional nominating speech for the candidate at the Republican National Convention; its form was a hybrid documentary and advertisement; it illustrated the use of televisual rebirth rhetoric to gain public support for a political ideology; and, most importantly, the masterful project documented a shift from verbal to visual rhetoric in American presidential campaigning. The author examines the film as a cultural text and as an effective political tool. Framing, ideology, myth, and visual cliché are analytic tools used to deconstruct the film; the method combines rhetorical theory with communication theory and semiotically-based theories of film and television. Morreale gives insight into the increasingly prevalent use of television to create a political reality.
Product Identifiers
Publisher
STATE University of New York Press
ISBN-10
0791406091
ISBN-13
9780791406090
eBay Product ID (ePID)
775096
Product Key Features
Book Title
New Beginning : a Textual Frame Analysis of the Political Campaign Film
Format
Trade Paperback
Language
English
Topic
Political Process / General, Movements / Phenomenology, Film / History & Criticism, Public Speaking
Publication Year
1991
Genre
Language Arts & Disciplines, Performing Arts, Philosophy, Political Science
Number of Pages
154 Pages
Dimensions
Item Length
9in
Item Height
1in
Item Width
6in
Item Weight
9 Oz
Additional Product Features
Lc Classification Number
Jk2357 1984A
Table of Content
Acknowledgments Introduction 1. Political Campaign Films 2. Framing a Rebirth 3. Ronald Reagan and the Conservative Movement 4. Mythic Rhetoric in A New Beginning 5. Rebirth of Myth in A New Beginning 6. The Artful Use of Visual Cliché 7. Critically Reframing A New Beginning 8. Methodological Implications Appendix Notes Selected Bibliography Index
Target Audience
Trade
Lccn
90-009904
Dewey Decimal
324.2734
Series
Suny Series in Communication Studies
Dewey Edition
20
Illustrated
Yes
Item description from the seller
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Value Added Tax Number:
- GB 864 1548 11
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eBay item number:276261964964
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Product is 95% alike picture but a little more blurry. Controller play well but had a notice from psn that my joypad wasn't authentic and could by problematic🤷♂️ no trouble so far! Shipping was fast but no tracking and worst packaging ever.. like the box came banged up... send a question to seller never had a reply 😅.... Good product overall, excellent price, fast shipping, wrapped only on 4 sides out of 6, no tracking and never reply... 4★ product / 2★ seller ✌️
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The book is in perfect condition, brand new, and is exactly as described. This item is difficult to find here, and the seller priced it very reasonably. It shipped from the UK to Canada, and unfortunately took a little longer to arrive than the seller hoped, but it was shipped less than 24 hours after I purchased. When I contacted the seller, they were very responsive and helpful. I would not hesitate to purchase from this seller again. Definitely recommend!
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