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Edd Applegate The Rise of Advertising in the United State (Hardback) (UK IMPORT)
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Item specifics
- Condition
- Book Title
- Rise of Advertising in the United States : a History of Innovation to 1960
- Publication Name
- The Rise of Advertising in the United States
- Title
- The Rise of Advertising in the United States
- Subtitle
- A History of Innovation to 1960
- Format
- Hardcover
- ISBN-10
- 0810884062
- EAN
- 9780810884069
- ISBN
- 9780810884069
- Publisher
- Scarecrow Press, Incorporated
- Genre
- Business & Economics, History
- Release Year
- 2012
- Release Date
- 17/08/2012
- Language
- English
- Country/Region of Manufacture
- US
- Item Height
- 0.8in
- Item Length
- 9.2in
- Item Width
- 6.2in
- Item Weight
- 15.9 Oz
- Publication Year
- 2012
- Topic
- Social History, Advertising & Promotion, United States / General
- Number of Pages
- 210 Pages
About this product
Product Information
In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers.
Product Identifiers
Publisher
Scarecrow Press, Incorporated
ISBN-10
0810884062
ISBN-13
9780810884069
eBay Product ID (ePID)
113106109
Product Key Features
Book Title
Rise of Advertising in the United States : a History of Innovation to 1960
Format
Hardcover
Language
English
Topic
Social History, Advertising & Promotion, United States / General
Publication Year
2012
Genre
Business & Economics, History
Number of Pages
210 Pages
Dimensions
Item Length
9.2in
Item Height
0.8in
Item Width
6.2in
Item Weight
15.9 Oz
Additional Product Features
Lc Classification Number
Hf5813.U6a733 2012
Reviews
Advertising is as American as apple pie, dating back to the 17th century and the arrival of the first printing presses in the American colonies, as Applegate (advertising and mass communications, Middle Tennessee State Univ.) recounts in this book. He notes that handbills, newspapers, and Benjamin Franklin's own Pennsylvania Gazette gave advertisers a means to reach potential customers. The emergence of advertising agents in the 1800s made advertising more effective, helping businesses to write and format ads. Applegate describes products and stores that soon became household names--the power brands of their day. One of the first, Lydia Pinkham's Vegetable Compound, became the "surest remedy for the painful ills and disorders suffered by women everywhere." John Wanamaker used advertising to turn his Philadelphia men's clothing store into the largest department store of its kind in 1876, advertising "whole suits for three dollars." As advertising grew, so did the nation's manufacturers and merchandisers, including soap maker Procter & Gamble, known for its "soap that floats." By the 1900s, advertisers agreed that "sex sells." In the final chapter, Applegate traces the history of how advertising became a subject taught in US colleges and universities. Summing Up: Recommended.
Table of Content
Dedication Acknowledgments Introduction Chapter 1. Colonial America and Advertising Chapter 2. The First Advertising Agents in the United States Chapter 3. P.T. Barnum and His Influence on Advertising Chapter 4. Lydia Pinkham and Her Vegetable Compound: The Advertising of a Patent Medicine Chapter 5. John Wanamaker and Retail Advertising Chapter 6. Albert Lasker and the Lord & Thomas Advertising Agency's Influence on Advertising Chapter 7. The Rise of Procter & Gamble and the Advertising of Ivory Soap Chapter 8. Elliott White Springs and the mid-1900s Advertising Campaign for the Springs Cotton Mills Chapter 9. Stanley B. Resor and the J. Walter Thompson Company: 1908-1961 Chapter 10. The Development of Advertising Education in the United States: A Brief History Selected Bibliography Index About the Author
Copyright Date
2012
Lccn
2012-018903
Intended Audience
Trade
Illustrated
Yes
Item description from the seller
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eBay item number:276266796299
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Product is 95% alike picture but a little more blurry. Controller play well but had a notice from psn that my joypad wasn't authentic and could by problematic🤷♂️ no trouble so far! Shipping was fast but no tracking and worst packaging ever.. like the box came banged up... send a question to seller never had a reply 😅.... Good product overall, excellent price, fast shipping, wrapped only on 4 sides out of 6, no tracking and never reply... 4★ product / 2★ seller ✌️
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The book is in perfect condition, brand new, and is exactly as described. This item is difficult to find here, and the seller priced it very reasonably. It shipped from the UK to Canada, and unfortunately took a little longer to arrive than the seller hoped, but it was shipped less than 24 hours after I purchased. When I contacted the seller, they were very responsive and helpful. I would not hesitate to purchase from this seller again. Definitely recommend!
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