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Mal Warwick How to Write Successful Fundraising Appeals (Paperback) (UK IMPORT)
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eBay item number:276272129262
Item specifics
- Condition
- Book Title
- How to Write Successful Fundraising Appeals
- Publication Name
- How to Write Successful Fundraising Appeals
- Title
- How to Write Successful Fundraising Appeals
- Format
- Trade Paperback
- EAN
- 9781118543665
- ISBN
- 9781118543665
- Publisher
- Wiley & Sons, Incorporated, John
- Genre
- Business & Finance
- Release Year
- 2013
- Release Date
- 12/07/2013
- Language
- English
- Country/Region of Manufacture
- US
- Item Height
- 0.8in
- Item Length
- 10.9in
- Item Width
- 8.4in
- Item Weight
- 30.5 Oz
- Series
- The Jossey-Bass Nonprofit Guidebook Ser.
- Publication Year
- 2013
- Type
- Textbook
- Number of Pages
- 384 Pages
About this product
Product Information
How to Write Successful Fundraising Appeals Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick's guidelines, your direct mail and online fundraising campaigns will produce better results, year after year. Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors' wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today's socially connected donors, this new edition explains how to mesh today's online technologies with direct mail to produce optimal fundraising results. You'll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising. If you're a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, How to Write Successful Fundraising Appeals will help you hone your skills and create appeals that will hit the mark every time.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118543661
ISBN-13
9781118543665
eBay Product ID (ePID)
160037727
Product Key Features
Publication Name
How to Write Successful Fundraising Appeals
Format
Trade Paperback
Language
English
Publication Year
2013
Series
The Jossey-Bass Nonprofit Guidebook Ser.
Type
Textbook
Number of Pages
384 Pages
Dimensions
Item Length
10.9in
Item Height
0.8in
Item Width
8.4in
Item Weight
30.5 Oz
Additional Product Features
Series Volume Number
18
Lc Classification Number
Hv41.2.W378 2013
Edition Number
3
Table of Content
Preface to the Third Edition ix About the Author xiii Introduction: Why You Should Read This Book 1 Part One Motivating Your Audience 1 Why People Respond to Fundraising Appeals 9 2 How a Fundraising Appeal Is Like a Personal Visit 21 3 What Donors Really Think about Fundraising Letters 35 4 Characteristics of an Effective Fundraising Appeal 41 5 A Leisurely Tour through One Successful Appeal 47 Part Two Your Plan of Action 6 What to Do Before You Write Any Fundraising Appeal 71 7 Eight Steps toward Successful Fundraising Appeals 85 8 The Cardinal Rules of Fundraising Letters 95 9 You're Writing for Results--Not for a Pulitzer Prize 115 Part Three Customizing Your Appeal 10 Recruiting New Donors: Starting Intimate Conversations with Strangers 127 11 Recruiting New Supporters: Beginning the Cultivation Process Online 133 12 Welcoming New Donors: Treating People Like Part of the Family 141 13 Appealing for Special Gifts: Bringing Your Case Down to Earth 155 14 Asking for Year-End Contributions: Making the Most of the Holiday Spirit 167 15 Recruiting Monthly Sustainers: Offering Small Donors a Chance for Greater Impact 185 16 Soliciting High-Dollar Gifts: Framing the Case for Major Contributions 191 17 Going for Bigger Gifts: Persuading Donors to Make an Extra Commitment 203 18 Seeking Annual Gifts: Building Long-Term Loyalty, One Year at a Time 213 19 Thanking Your Donors: Friend-Raising before Fundraising 219 20 Promoting Legacy Gifts: Seeking the Ultimate Commitment 233 Part Four Reinforcing Your Appeal 21 Rounding Out Your Appeal with Online Media and More 245 22 Writing Online Appeals 261 23 The New Keys to Success in Fundraising Today 297 Part Five The Appeal Writer's Toolbox A Sample Multichannel Campaign Calendar 313 B Twenty Great E-mail Subject Lines 317 C Sixty Successful Outer-Envelope Teasers 319 D Fifty-Four Strong Leads for Fundraising Appeals 329 E Ninety Ways to Use the Word "You" in a Fundraising Appeal 331 F Sixty-Three Ways to Handle Awkward Copywriting Transitions 335 G Forty-One Powerful Ways to End a Fundraising Appeal 339 H Fifty-Eight Ways to Start a P.S. in a Fundraising Appeal 341 I Fifteen Ways How Not to Get Results 345 Index 353
Copyright Date
2013
Topic
Nonprofit Organizations & Charities / Fundraising & Grants, Nonprofit Organizations & Charities / General
Lccn
2012-048511
Dewey Decimal
658.15224
Intended Audience
Scholarly & Professional
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics
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Product is 95% alike picture but a little more blurry. Controller play well but had a notice from psn that my joypad wasn't authentic and could by problematic🤷♂️ no trouble so far! Shipping was fast but no tracking and worst packaging ever.. like the box came banged up... send a question to seller never had a reply 😅.... Good product overall, excellent price, fast shipping, wrapped only on 4 sides out of 6, no tracking and never reply... 4★ product / 2★ seller ✌️
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The book is in perfect condition, brand new, and is exactly as described. This item is difficult to find here, and the seller priced it very reasonably. It shipped from the UK to Canada, and unfortunately took a little longer to arrive than the seller hoped, but it was shipped less than 24 hours after I purchased. When I contacted the seller, they were very responsive and helpful. I would not hesitate to purchase from this seller again. Definitely recommend!
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