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Agile Product Management with Scrum: Creating Products that Customers Love (PBK)
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- Buy It NowAgile Product Management with Scrum: Creating Products that Customers Love (PBK)
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- 97.2% positive feedback
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eBay item number:276278255547
Item specifics
- Condition
- Binding
- SOFTCOVER
- International ISBN
- 9788131766644
- Contents
- SAME as in US edition
- Packing
- Shrinkwrapped- Box Packed
- Product Type
- INTERNATIONAL EDITION
- If Order Expedited Shipping
- DELIVERED WITHIN 5-7 DAYS BY DHL/UPS/FedEx/Aramex
- ISBN
- 9780321605788
- Subject Area
- Computers, Business & Economics
- Publication Name
- Agile Product Management with Scrum : Creating Products That Customers Love
- Item Length
- 8.9 in
- Publisher
- Addison Wesley Professional
- Subject
- Software Development & Engineering / General, Marketing / General, Software Development & Engineering / Tools
- Publication Year
- 2010
- Series
- Addison-Wesley Signature Series (Cohn) Ser.
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.5 in
- Item Width
- 6 in
- Item Weight
- 8.1 Oz
- Number of Pages
- 160 Pages
About this product
Product Information
The First Guide to Scrum-Based Agile Product Management In Agile Product Management with Scrum, leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team. Benefitting from Pichler's extensive experience, you'll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face. Coverage includes Understanding the product owner's role: what product owners do, how they do it, and the surprising implications Envisioning the product: creating a compelling product vision to galvanize and guide the team and stakeholders Grooming the product backlog: managing the product backlog effectively even for the most complex products Planning the release: bringing clarity to scheduling, budgeting, and functionality decisions Collaborating in sprint meetings: understanding the product owner's role in sprint meetings, including the dos and don'ts Transitioning into product ownership: succeeding as a product owner and establishing the role in the enterprise This book is an indispensable resource for anyone who works as a product owner, or expects to do so, as well as executives and coaches interested in establishing agile product management.
Product Identifiers
Publisher
Addison Wesley Professional
ISBN-10
0321605780
ISBN-13
9780321605788
eBay Product ID (ePID)
79641507
Product Key Features
Publication Name
Agile Product Management with Scrum : Creating Products That Customers Love
Format
Trade Paperback
Language
English
Subject
Software Development & Engineering / General, Marketing / General, Software Development & Engineering / Tools
Publication Year
2010
Series
Addison-Wesley Signature Series (Cohn) Ser.
Type
Textbook
Subject Area
Computers, Business & Economics
Number of Pages
160 Pages
Dimensions
Item Length
8.9 in
Item Height
0.5 in
Item Width
6 in
Item Weight
8.1 Oz
Additional Product Features
LCCN
2010-000751
Intended Audience
Scholarly & Professional
Lc Classification Number
Qa76.76.D47p494 2010
Reviews
"Product owners have had few places to turn to for advice, despite having the hardest role on an agile project. This book rectifies that. Roman Pichler's insights into the duties of the product owner are powerful and practical. Correctly applied, his advice will benefit any product owner and agile team." Mike Cohn, Author ofSucceeding with Agile, Agile Estimating and Planning,andUser Stories Applied "Scrum is silent on how a product owner can maximize value. Most product managers and marketers don't know how to use the iterative, incremental nature of Scrum to do so. Roman has filled this hole nicely with his new book,Agile Product Management with Scrum." Ken Schwaber, codeveloper of the Scrum process "With so little written on the intersections of agile methods and product management, Roman makes a significant contribution to the field. The book provides clear guidance and rich examples on how to become an agile product manager and a successful product owner, and, further, how to lead with a strong vision. This book is a must read for product managers new to Scrum, product owners new to product management, and any product manager who wants to get the most out of Agile." Greg Cohen, Principal Consultant, 280 Group and Director, Silicon Valley Product Management Association "I'm always happy to hear what Roman is thinking. What I really like about this book is that he not only shares his experience ("Common Mistakes" is a great section), but he also brings in the wisdom of others in the field. This powerful combination allows him to see farther ahead and share that vision with us. Thanks, Roman!" Linda Rising, Independent Consultant and coauthor ofFearless Change: Patterns for Introducing New Ideas "Roman Pichler's new and remarkable book focuses on the product and the product owner role, applying Scrum to the whole value chain. His experience as a coach leads to genuinely balanced, practical, and applicable solutions for every conceivable situation in the product lifecycle. This is the definitive reference guide to agile product management for all practitioners!" Markus Andrezak, Manager, Outsourced Product Development, mobile.international GmbH "Roman Pichler's product owner book is an easy-to-read and comprehensive description of the important role of the product owner in Scrum. It points out the significance of vision and leadership, as well as minimal marketable products and short release cycles. It is a resource for new product owners to get into their job and gives management good advice on choosing the right person for that job." Andrea Heck, Dipl-Inf (Univ.), Agile Transition Project Manager "The product owner is a vital role in Scrum, and Roman's new book is a welcome contribution to helping product owners succeed." Craig Larman, coauthor ofScaling Lean & Agile DevelopmentandPractices for Scaling Lean & Agile Development "Roman's no-nonsense approach takes Scrum back to its roots, examining and building on the fundamental concepts behind product ownership. The focus on teamwork is a welcome antidote to process-centric views of Scrum, showing how the product owner role chang
Table of Content
Foreword by Jeff Sutherland xv Foreword by Brett Queener xvii Preface xix Acknowledgments xxiii About the Author xxv Chapter 1: Understanding the Product Owner Role 1 The Product Owner Role 2 Desirable Characteristics of a Product Owner 3 Working with the Team 7 Collaborating with the ScrumMaster 9 Working with Customers, Users, and Other Stakeholders 10 Scaling the Product Owner Role 12 Common Mistakes 16 Reflection 20 Chapter 2: Envisioning the Product 23 The Product Vision 24 Desirable Qualities of the Vision 25 The Minimal Marketable Product 27 Simplicity 31 Customer Needs and Product Attributes 33 The Birth of the Vision 35 Techniques for Creating the Vision 37 Visioning and the Product Road Map 41 Minimal Products and Product Variants 42 Common Mistakes 43 Reflection 46 Chapter 3: Working with the Product Backlog 47 The DEEP Qualities of the Product Backlog 48 Grooming the Product Backlog 49 Discovering and Describing Items 51 Prioritizing the Product Backlog 54 Getting Ready for Sprint Planning 59 Sizing Items 64 Dealing with Nonfunctional Requirements 68 Scaling the Product Backlog 70 Common Mistakes 71 Reflection 74 Chapter 4: Planning the Release 75 Time, Cost, and Functionality 76 Quality Is Frozen 78 Early and Frequent Releases 79 Quarterly Cycles 81 Velocity 82 The Release Burndown 83 The Release Plan 87 Release Planning on Large Projects 91 Common Mistakes 94 Reflection 96 Chapter 5: Collaborating in the Sprint Meetings 97 Sprint Planning 98 Definition of Done 99 Daily Scrum 100 Sprint Backlog and Sprint Burndown 101 Sprint Review 101 Sprint Retrospective 103 Sprint Meetings on Large Projects 104 Common Mistakes 107 Reflection 109 Chapter 6: Transitioning into the Product Owner Role 111 Becoming a Great Product Owner 111 Developing Great Product Owners 115 Reflection 118 References 119 Index 125
Copyright Date
2010
Dewey Decimal
005.1
Dewey Edition
22
Illustrated
Yes
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