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John D. Ramage Twentieth-century American Success Rhetori (Hardback) (UK IMPORT)

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Twentieth-century American Success Rhetoric
Publication Name
Twentieth-Century American Success Rhetoric : How to Construct a Suitable Self
Title
Twentieth-century American Success Rhetoric
Subtitle
How to Construct a Suitable Self
Author
John Ramage
Format
Hardcover
EAN
9780809326167
ISBN
9780809326167
Publisher
Southern Illinois University Press
Genre
Literary Criticism
Release Date
31/07/2005
Release Year
2005
Language
English
Country/Region of Manufacture
US
Item Weight
16.2 Oz
Item Length
9in
Publication Year
2005
Type
Textbook
Item Height
0.9in
Features
New Edition
Item Width
6in
Number of Pages
264 Pages

About this product

Product Information

Self-help authors like Tom Peters and Stephen Covey, who have dominated best-seller lists over the last two decades, have exercised increasing influence on political, governmental, and educational organizations. By contrast, the topic of American success books-- texts that promise to help readers succeed by retrofitting their identity to meet workplace demands--has been ignored by scholars since the 1980s. John Ramage challenges the neglect of this hugely popular literature and revives a once-lively conversation among eminent critics about the social phenomenon represented in the work of Bruce Barton, Dale Carnegie, and Norman Vincent Peale, among others. Using literary texts from Don Quixote to Catch-22 to gloss the discussion, Ramage utilizes Kenneth Burke's rhetorical theory to understand symbolic acts and social issues and brings together earlier commentaries within a new critical framework. He considers the problematic and paradoxical nature of success and examines its meaning in terms of its traditional dialectic partner, happiness. A synopsis of seventeenth- to nineteenth-century forerunners prefaces this analysis in which Ramage links literary code heroes with the activities of twentieth-century business leaders to determine whether, in the search for authenticity, the heroic individual or the corporation is ultimately served. This comprehensive study chronicles the legitimation of the success book genre, enumerates rhetorical strategies used to win over readers, and supplies the historical context that renders each book's message timely. After considering some of the dangers of crossing disciplinary borders, as exemplified by Deborah Tannen's work, Ramage critiques Stanley Fish's theoretical strictures against this practice, finally summoning academic critics to action with a strong call to exert greater influence within the popular marketplace.

Product Identifiers

Publisher
Southern Illinois University Press
ISBN-10
0809326167
ISBN-13
9780809326167
eBay Product ID (ePID)
44669526

Product Key Features

Author
John Ramage
Publication Name
Twentieth-Century American Success Rhetoric : How to Construct a Suitable Self
Format
Hardcover
Language
English
Features
New Edition
Publication Year
2005
Type
Textbook
Number of Pages
264 Pages

Dimensions

Item Length
9in
Item Height
0.9in
Item Width
6in
Item Weight
16.2 Oz

Additional Product Features

Lc Classification Number
Bj1611.2.R34 2005
Edition Description
New Edition
Edition Number
3
Reviews
Ramage's work is engaging, deliberate, and clear. By locating major works of American success rhetoric within a cultura continuum and illuminating them with reference to Burkean theory, he forges a newly formalized genre that rhetoricians, cultural critics, and students of popular culture will welcome.-William Covino, Florida Atlantic University, " Ramage' s work is engaging, deliberate, and clear. By locating major works of American success rhetoric within a cultural continuum and illuminating them with reference to Burkean theory, he forges a newly formalized genre that rhetoricians, cultural critics, and students of popular culture will welcome." -- William Covino , Florida Atlantic University, "Ramage's work is engaging, deliberate, and clear. By locating major works of American success rhetoric within a cultural continuum and illuminating them with reference to Burkean theory, he forges a newly formalized genre that rhetoricians, cultural critics, and students of popular culture will welcome."-- William Covino , Florida Atlantic University, "Ramage's work is engaging, deliberate, and clear. By locating major works of American success rhetoric within a cultural continuum and illuminating them with reference to Burkean theory, he forges a newly formalized genre that rhetoricians, cultural critics, and students of popular culture will welcome."- William Covino , Florida Atlantic University, "Ramage's work is engaging, deliberate, and clear. By locating major works of American success rhetoric within a cultural continuum and illuminating them with reference to Burkean theory, he forges a newly formalized genre that rhetoricians, cultural critics, and students of popular culture will welcome."-William Covino, Florida Atlantic University, Ramage's work is engaging, deliberate, and clear. By locating major works of American success rhetoric within a cultural continuum and illuminating them with reference to Burkean theory, he forges a newly formalized genre that rhetoricians, cultural critics, and students of popular culture will welcome."— William Covino , Florida Atlantic University
Copyright Date
2005
Target Audience
Scholarly & Professional
Topic
Communication Studies, Rhetoric, Personal Growth / Success, Composition & Creative Writing
Lccn
2004-029613
Dewey Decimal
158/.9/0973
Dewey Edition
22
Genre
Self-Help, Language Arts & Disciplines

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