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K. Goffin F. Lemke U. Koners Identifying Hidden Needs (Paperback) (UK IMPORT)
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- 98.4% positive feedback
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eBay item number:276298156728
Item specifics
- Condition
- Book Title
- Identifying Hidden Needs : Creating Breakthrough Products
- Publication Name
- Identifying Hidden Needs
- Title
- Identifying Hidden Needs
- Subtitle
- Creating Breakthrough Products
- Format
- Trade Paperback
- ISBN-10
- 1349305316
- EAN
- 9781349305315
- ISBN
- 9781349305315
- Edition
- 1st ed. 2010
- Publisher
- Palgrave Macmillan The Limited
- Genre
- Business & Economics
- Topic
- Leadership, Strategic Planning, Business Mathematics
- Release Year
- 2010
- Release Date
- 06/10/2010
- Language
- English
- Country/Region of Manufacture
- GB
- Item Height
- 235mm
- Item Length
- 9.3in
- Type
- Archaeology
- Publication Year
- 2010
- Item Width
- 6.1in
- Item Weight
- 16 Oz
- Number of Pages
- Xxiv, 261 Pages
About this product
Product Information
Too many new products fail. Mainly because new products are hard to differentiate from exisiting products and they don't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to acheive this.
Product Identifiers
Publisher
Palgrave Macmillan The Limited
ISBN-10
1349305316
ISBN-13
9781349305315
eBay Product ID (ePID)
246541822
Product Key Features
Book Title
Identifying Hidden Needs : Creating Breakthrough Products
Format
Trade Paperback
Language
English
Topic
Leadership, Strategic Planning, Business Mathematics
Publication Year
2010
Genre
Business & Economics
Number of Pages
Xxiv, 261 Pages
Dimensions
Item Length
9.3in
Item Width
6.1in
Item Weight
16 Oz
Additional Product Features
Number of Volumes
1 Vol.
Lc Classification Number
Hd30.28
Reviews
'Welding Alloys Group is an international manufacturing company operating in 27 countries and our workforce is now applying hidden needs analysis in our markets. I am positive that the tools and techniques covered in this book will help our company to be truly innovative organization that is well ahead of our competitors.' - Dr Serdar Atamert, MBA, Managing Director Welding Alloys 'Identification and understanding of customers' unarticulated, unmet needs are key elements for delivery of superior growth and sustainable competitive advantage. This book explores a range of techniques, providing a valuable toolkit to develop a more customer-focused approach and address the challenges of an increasingly competitive market.' - Dr Neil Stainton, New Technologies Manager, Reckitt Benckiser
Table of Content
PART I: WHY HIDDEN NEEDS APPROACHES ARE REQUIRED Introduction PART II: TRADITIONAL MARKET RESEARCH METHODS Surveys Focus Groups PART III: INNOVATIVE MARKET RESEARCH METHODS Ethnographic Market Research Ethnographic Market Research - Example Project Repertory Grid Projection, Lead Users and Other Methods Conjoint Analysis PART IV: DESIGNING BREAKTHROUGH PRODUCTS AND SERVICES Designing Breakthrough Products and Services Creating a Culture of Innovation Appendices
Copyright Date
2010
Intended Audience
Trade
Illustrated
Yes
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 864 1548 11
Seller assumes all responsibility for this listing.
eBay item number:276298156728
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u***n (38)- Feedback left by buyer.
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Product is 95% alike picture but a little more blurry. Controller play well but had a notice from psn that my joypad wasn't authentic and could by problematic🤷♂️ no trouble so far! Shipping was fast but no tracking and worst packaging ever.. like the box came banged up... send a question to seller never had a reply 😅.... Good product overall, excellent price, fast shipping, wrapped only on 4 sides out of 6, no tracking and never reply... 4★ product / 2★ seller ✌️
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The book is in perfect condition, brand new, and is exactly as described. This item is difficult to find here, and the seller priced it very reasonably. It shipped from the UK to Canada, and unfortunately took a little longer to arrive than the seller hoped, but it was shipped less than 24 hours after I purchased. When I contacted the seller, they were very responsive and helpful. I would not hesitate to purchase from this seller again. Definitely recommend!
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AAA seller. Item came as described and within the due date. Great communication. Well packed and no damage to the case.