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Christopher Peer The Great 8 Pillars (Paperback) (UK IMPORT)
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- 98.4% positive feedback
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eBay item number:276299378853
Item specifics
- Condition
- Book Title
- Great 8 Pillars : Roi-Driven Marketing for Manufacturing Companies
- Publication Name
- The Great 8 Pillars
- Title
- The Great 8 Pillars
- Subtitle
- ROI-Driven Marketing for Manufacturing Companies
- Format
- Trade Paperback
- ISBN-10
- 1544544065
- EAN
- 9781544544069
- ISBN
- 9781544544069
- Publisher
- Lioncrest Publishing
- Genre
- Business & Economics
- Topic
- Marketing / Industrial, Industries / Manufacturing
- Release Date
- 27/06/2023
- Release Year
- 2023
- Language
- English
- Item Height
- 0.6in
- Item Length
- 8.5in
- Item Width
- 5.5in
- Item Weight
- 11.7 Oz
- Type
- Call Centre Management
- Publication Year
- 2023
- Number of Pages
- 258 Pages
About this product
Product Information
Many manufacturing business owners see marketing as nothing more than smoke and mirrors. When they do invest in marketing, they expect a measurable return on their investment. It doesn't help when marketing executives themselves get addicted to the rhythms of tactical efforts and focus on generating output instead of outcomes. That "more, more, more" approach results in a reactive, whack-a-mole cycle that delivers burnout, turnover, and increased costs instead of long-term ROI. Before long, marketing itself seems pointless. Christopher Peer knows there's another way. Informative and accessible, The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies offers a step-by-step tutorial on crafting marketing strategies and value propositions, establishing ROI-driven goals, and defining key performance indicators. Chris teaches readers to build a professional marketing infrastructure that consistently delivers a return on investment-and to value marketing in the process.
Product Identifiers
Publisher
Lioncrest Publishing
ISBN-10
1544544065
ISBN-13
9781544544069
eBay Product ID (ePID)
8062635871
Product Key Features
Book Title
Great 8 Pillars : Roi-Driven Marketing for Manufacturing Companies
Format
Trade Paperback
Language
English
Topic
Marketing / Industrial, Industries / Manufacturing
Publication Year
2023
Genre
Business & Economics
Number of Pages
258 Pages
Dimensions
Item Length
8.5in
Item Height
0.6in
Item Width
5.5in
Item Weight
11.7 Oz
Additional Product Features
Reviews
"Chris has done three very brave things here. First, he has focused on the very difficult but wholly underserved B2B manufacturing segment. Second, he has created a process specifically geared for this task with built-in ROI measurements (in digital marketing!). And last, he fearlessly shared his methods with the world through this book. This is a book that impacts the reader, as evidenced by my own visceral cringe as I read certain key themes (e.g. "Play stupid games, win stupid prizes"). My advice: be very self-aware as you read. Be honest with yourself about the stuff that hasn't worked in the past and be open to the real wisdom offered here. Clean out your own 'stupid prizes' drawer and be brutally honest about the real ROI of your marketing efforts." - Jim Tennant, professional EOS Implementer and CEO coach at CultureShoc "I just finished reading The Great 8 Pillars and I could not be more motivated! Unlike most marketing books that are all talk and no action, this one is practical, insightful, and has no BS. As a marketing guide for manufacturers, it is a must-read! So if you are ready to level up your marketing game, pick up the book The Great 8 Pillars and get to work. It's the best marketing advice I've received in years!" - Mike Meadows, President of 1st Day School Supplies
Target Audience
Trade
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 864 1548 11
Seller assumes all responsibility for this listing.
eBay item number:276299378853
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GU14 0GT, United Kingdom
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u***n (38)- Feedback left by buyer.
Past 6 months
Verified purchase
Product is 95% alike picture but a little more blurry. Controller play well but had a notice from psn that my joypad wasn't authentic and could by problematic🤷♂️ no trouble so far! Shipping was fast but no tracking and worst packaging ever.. like the box came banged up... send a question to seller never had a reply 😅.... Good product overall, excellent price, fast shipping, wrapped only on 4 sides out of 6, no tracking and never reply... 4★ product / 2★ seller ✌️
l***t (120)- Feedback left by buyer.
Past 6 months
Verified purchase
The book is in perfect condition, brand new, and is exactly as described. This item is difficult to find here, and the seller priced it very reasonably. It shipped from the UK to Canada, and unfortunately took a little longer to arrive than the seller hoped, but it was shipped less than 24 hours after I purchased. When I contacted the seller, they were very responsive and helpful. I would not hesitate to purchase from this seller again. Definitely recommend!
s***a (696)- Feedback left by buyer.
Past month
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AAA seller. Item came as described and within the due date. Great communication. Well packed and no damage to the case.
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